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smoothness.\u003c\/li\u003e\n\u003cli\u003eDiamond-shaped vents increase airflow by 10%.\u003c\/li\u003e\n\u003cli\u003eErgonomic, soft-touch handle.\u003c\/li\u003e\n\u003cli\u003eLong-lasting styling\u003c\/li\u003e\n\u003cli\u003eAnti-frizz result\u003c\/li\u003e\n\u003cli\u003eReduced drying 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data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIonized Italian nylon fibers withstand high temperatures and eliminate static electricity.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eThe non-stick Teflon tube prevents buildup of hair products and provides greater smoothness.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDiamond-shaped vents increase air volume by 10%.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eErgonomic handle with a soft touch.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLong-lasting styling\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eFrizz control result\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eReduced drying 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full-bodied result for ultimate texture and volume in fine to medium hair types. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eProvides flexible hold \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eLifts and keeps hair in place all day long. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"30ml","offer_id":44156186034480,"sku":"HVP30","price":29.33,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/1896\/0688\/products\/ht-volumizing-powder-30ml.jpg?v=1671127315"},{"product_id":"blow-dry-hydro-gel","title":"Blow Dry Hydro Gel","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eGive your hair definition and hydration with the Alter Ego Italy Hasty Too hydro gel for blow-drying. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eProvides medium hold. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eGives your hair elasticity, definition, and hydration so your hairstyle lasts longer. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eIdeal for letting your hair air dry and achieve a more natural finish. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"150ml","offer_id":44156186100016,"sku":"HBDHG150","price":24.76,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/1896\/0688\/products\/ht-blow-dry-hydro-gel-150ml.jpg?v=1671127317"},{"product_id":"all-in-one","title":"All-In-One","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eHasty Too All-In-One is a youth elixir that serves multiple functions and is suitable for all hair types 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volume, density, and body to fine hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eDefines movement and leaves hair easy to manage.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"100ml","offer_id":44156186329392,"sku":"HLI100","price":19.98,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/1896\/0688\/products\/ht-light-imprint-100ml.jpg?v=1671127323"},{"product_id":"sculptex-gel","title":"Sculptex Gel","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eRestores the strength and structure of curls.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eAdds volume, density, and body to fine hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eDefines movement and leaves hair easy to manage.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"250ml","offer_id":44156186394928,"sku":"HSG250","price":19.49,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/1896\/0688\/products\/ht-sculptex-gel-250ml.jpg?v=1671127325"},{"product_id":"grip-it-on-mousse","title":"Grip It On Mousse","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eControls and disciplines hair, hydrates, and restores elasticity. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eRestores strength and structure to curls. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eAdds volume, density, and body to fine hair. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eDefines movement and leaves hair easy to style. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eExcellent performance at high temperatures for incredible hold during blow-drying.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"250ml","offer_id":44156186493232,"sku":"HGIOM250","price":20.48,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/1896\/0688\/products\/ht-grip-it-on-250ML.jpg?v=1671127329"},{"product_id":"pommade-classique","title":"Classic Pomade","description":"\u003cspan data-mce-fragment=\"1\"\u003ePerfect for creative flexi styles. Sculpt and define hair as desired. Weightless and non-greasy.\u003c\/span\u003e","brand":"Alter Ego","offers":[{"title":"50ml","offer_id":44156186919216,"sku":"HCP50","price":18.79,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/1896\/0688\/products\/ht-classic-pomade-50ML.jpg?v=1671127335"},{"product_id":"fluide-definition-boucle","title":"Love Me Curl","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eRestores the strength and structure of curls.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eBuilds volume, density, and body for fine hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eDefines movement and leaves hair easy to manage.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"250ml","offer_id":44156187083056,"sku":"HLMC250","price":19.04,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/1896\/0688\/products\/ht-love-me-curl-250ML_1.jpg?v=1671127338"},{"product_id":"voluxious-hairspray","title":"Voluxious Hairspray","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis hairspray boosts volume and coats the hair, giving it exceptional body and elasticity. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eStrong hold and quick drying \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eSuitable for all lengths and textures \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eSpray on damp hair from about 10 cm away and dry for optimal volume \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eApply to dry hair to set and preserve runway-worthy styles \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eLight oriental and spicy fragrance\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"500ml","offer_id":44156187377968,"sku":"HVH500","price":20.03,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/1896\/0688\/products\/ht-voluxious-hairspray-500ML.jpg?v=1671127342"},{"product_id":"mousse-volume","title":"Voluxious Mousse","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis medium-hold volumizing mousse adds body while leaving hair soft and easy to brush.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eApply to damp hair and blow-dry to achieve long-lasting density and structure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eTo enhance curl bounce, dry using a diffuser\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eApply to dry, curly hair for ultra-light definition and to reshape curls\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"250ml","offer_id":44156187509040,"sku":"HVM250","price":20.03,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/1896\/0688\/products\/ht-voluxious-mousse-250ML.jpg?v=1671127343"},{"product_id":"spray-volume","title":"Spray Volume","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eA volume spray that creates lift at the roots while keeping hair flexible for intact styling, all while hydrating and nourishing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eIdeal for fine and stressed hair \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eEnsures excellent hold \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eDoes not weigh hair down \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eLeaves hair easy to style\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"200ml","offer_id":44156188033328,"sku":"HVS200","price":20.48,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/1896\/0688\/products\/ht-volume-spray-200ml.jpg?v=1672933937"},{"product_id":"baume-lissant","title":"Smoothing Balm","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAnti-frizz and anti-humidity action. Reduces hair frizz. 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