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Ideal for maintaining bleached, lightened, white blonde, and gray hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eMoisturizing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eLeaves hair silky and shiny\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eGently neutralizes unwanted yellow tones\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"300ml","offer_id":44156185706800,"sku":"BESBM300","price":20.0,"currency_code":"CAD","in_stock":true},{"title":"950ml","offer_id":44156185739568,"sku":"BESBM950","price":39.9,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/1896\/0688\/products\/be-blond-maintain-shampoo-300ml.jpg?v=1671127306"},{"product_id":"shampooing-hydratant-regenerant","title":"Restorative Shampoo","description":"\u003cp\u003e\u003cspan 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data-mce-fragment=\"1\"\u003eProvides flexible hold \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eLifts and keeps hair in place all day long. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"30ml","offer_id":44156186034480,"sku":"HVP30","price":20.53,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/1896\/0688\/products\/ht-volumizing-powder-30ml.jpg?v=1671127315"},{"product_id":"blow-dry-hydro-gel","title":"Blow Dry Hydro Gel","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eGive your hair definition and hydration with the Alter Ego Italy Hasty Too hydro gel for blow-drying. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eProvides medium hold. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eGives your hair elasticity, definition, and hydration so your hairstyle lasts longer. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eIdeal for letting your hair air dry and achieve a more natural finish. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"150ml","offer_id":44156186100016,"sku":"HBDHG150","price":24.76,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/1896\/0688\/products\/ht-blow-dry-hydro-gel-150ml.jpg?v=1671127317"},{"product_id":"all-in-one","title":"All-In-One","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eHasty Too All-In-One is a youth elixir that serves multiple functions and is suitable for all hair types \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eMakes hair perfect by nourishing, moisturizing, and eliminating frizz \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan 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hair easy to manage \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eInvaluable heat-resistant action\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"300ml","offer_id":44156186296624,"sku":"HHTS300","price":17.32,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/1896\/0688\/products\/ht-hi-t-security-300ML.jpg?v=1671127321"},{"product_id":"light-imprint","title":"Light Imprint","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eRestores the strength and structure of curls.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eAdds volume, density, and body to fine hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eDefines movement and leaves hair easy to manage.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"100ml","offer_id":44156186329392,"sku":"HLI100","price":19.98,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/1896\/0688\/products\/ht-light-imprint-100ml.jpg?v=1671127323"}],"url":"https:\/\/novyco.com\/en\/collections\/all-products.oembed","provider":"Novyco","version":"1.0","type":"link"}