All Products (Excluding Lanvain, Lumin'elle, and T3)

Results lasting up to 12 weeks

Formaldehyde-free keratin smoothing treatment

Pure Renewal PLUS is a truly revolutionary keratin smoothing system, WITHOUT formaldehyde. This exclusive treatment is a powerful blend of carbocysteine, glyoxyloyl, and amino acids, perfectly formulated to offer salons a legitimate alternative to traditional keratin treatments that contain formaldehyde.

Pure Renewal PLUS provides maximum curl and volume reduction without permanent structural changes to the hair and without the use of aldehydes, thioglycolate, or sodium hydroxide.

The kit includes:
- 3 oz of Pure Renewal Plus treatment
- 2 oz of keratin booster
- 2 oz of Clean Start shampoo
- Application guide

Protects hair from external aggressions.
Beta-carotene, in particular, protects hair from pollutants.

Our eco-friendly hairspray guarantees a natural effect and leaves hair shiny. Resistant to humidity, it dries quickly and leaves no residue. Gas-free formula, medium hold.

Nourishing, revitalizing, anti-humidity.

Smoothing and straightening hair is easier than ever thanks to the essential leave-in and effortless application of the It's a 10 Miracle Leave-In Plus Keratin spray. This lightweight and deliciously scented conditioner helps rebuild dry, brittle, and damaged hair from within.

10 benefits:

1. Protects the hair's natural keratin
2. Heat protector
3. Detangles
4. Helps strengthen hair
5. Helps replace lost proteins
6. Helps reduce frizz
7. Natural UV protection
8. Restores shine
9. Enhances the hair's natural body
10. Helps protect hair color

Gentle volumizing shampoo for oily scalp. Removes impurities (sebum, DHT, etc.) and revitalizes hair. Prepares the scalp to be more receptive to activating drops or the energizing strengthening spray while strengthening and revitalizing hair with nourishing substances from apple plant stem cell extract.

VEGAN, PARABEN-FREE, SULFATE-FREE, GLUTEN-FREE, AND FREE OF SYNTHETIC COLORS

For medium-thick hair, the combination of camellia oil and the softening and nourishing power of hyaluronic acid, glycerin, panthenol, and vitamin E leaves damaged hair soft and easy to style. With hydrolyzed plant-based micro-keratin and plant-based ceramides.

VEGAN, PARABEN-FREE, SLES and SLS SULFATE-FREE, GLUTEN-FREE, AND FREE OF SYNTHETIC COLORS

Genius | Handtied

1 pack contains 1 weft of 16.6 g.
Natural hair extensions, intact cuticle with an average durability of 10 to 12 months*
Recommendation
An increase in thickness 2 to 3 packs
An increase in length 5 to 7 packs
An increase in thickness and length 7 to 10 packs
We mainly keep 20 and 24-inch lengths in stock. Lengths of 10
30-inch sizes are available by special order.
*When maintained according to recommendations, see the care guide
**Special orders have a design lead time of 4 to 8 business weeks

Keratin

1 pack contains 25 strands / 25g.
Natural hair extensions, intact cuticle with an average durability of 10 to 12 months*
Recommendation
An increase in thickness 1 to 2 packs
An increase in length 3 to 4 packs
An increase in thickness and length 4 to 6 packs

We mainly keep 20 and 24-inch lengths in stock. Lengths of 10
30-inch sizes are available by special order.
*When maintained according to recommendations, see the care guide
**Special orders have a design lead time of 4 to 8 business weeks

Extensions are final sale

Restores the strength and structure of curls.

• Adds volume, density, and body to fine hair.
• Defines movement and leaves hair easy to manage.

Restores the strength and structure of curls.

• Adds volume, density, and body to fine hair.
• Defines movement and leaves hair easy to manage.

Dust-free lightening powder, ideal for freehand lightening techniques up to 7 levels.

• Versatile formula
• Enriched with Clay and Pro Light System
• Easy to blend
• Elastic texture 
• Maximum precision and grip during application on hair
• Respect for hair structure
• Precision and efficiency

Pre wash oil

This balancing pre-shampoo oil restores essential scalp hydration while helping to eliminate residue buildup and impurities. It soothes dryness and irritation, leaving the scalp soft, balanced, and perfectly prepared for more effective cleansing.

94% of participants noticed it helped remove residue buildup before shampooing.*

*Independent perception study conducted with 54 women using the ritual L'ANZA Scalp Therapy : Balancing pre-shampoo oil, Balancing shampoo, Balancing conditioner, and Balancing leave-in serum.

• Rehydrates and nourishes the scalp before shampooing.

• Helps dissolve residue buildup and excess sebum for a fresh feeling.

• Soothes and relieves dry, irritated scalps.

Scrub

A refreshing foaming scrub that prepares the scalp to regain full health. Micro-exfoliants remove residue buildup, while nourishing actives help restore balance.

• Removes flakes and impurities to support natural cell renewal.

• Deeply purifies to remove residue buildup and refresh the roots.

• Rebalances the scalp microbiome with targeted nutrients.

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Balancing Leave-In Serum 

This high-performance leave-in treatment delivers long-lasting hydration and comfort while helping to rebalance the scalp's natural environment. Its formula absorbs quickly without leaving residue, soothing, refreshing, and promoting a healthy scalp for hair that looks healthier. 

• Rebalances and maintains the natural harmony of the scalp.

• Provides lasting comfort and promotes scalp well-being.

For all hair types, especially fine to normal hair.

• Safe for color-treated hair
• Shine and detangling
• Heat protection
• Sulfate-free cleansing, soy-free, gluten-free, and paraben-free
• Naturally nourishing and purifying to leave hair and scalp healthy
• Enhance, protect, restore, and repair the hair’s natural moisture balance
• Our most effective solution for oily hair and scalps; citrus deeply cleanses while adding shine and radiance.

Did you know…

• LOMA’s daily shampoo and conditioner are our most cleansing, clarifying, and volumizing products.
• Daily use of shampoo and conditioner will add density and volume to fine hair while keeping it light and easy to style.

Mandarin, orange, and grapefruit Lomatherapy

How to use: Wet your hair, apply the desired amount, lather, rinse, and follow with your daily LOMA treatment.

Designed for people with fine, limp hair or a very oily scalp. It contains no oils or silicones that can weigh your hair down.

• Women, try the oil-free conditioner on your legs before shaving to ensure a smooth shave.

Revitalizing color mask for lightened hair.

Product benefits:

• Repairs and protects the hair fiber.
• Restores the beauty of lightened hair with a richness of customized, vibrant, and unique violet-gray tones (cool gray, clean and subtle lilac shade, etc.)
• Adds extra shine.
• The color is more visible on lightened hair.

Vegan formula / Paraben-free / Mineral oil-free

Benefits

• Antioxidant and nourishing properties. Protects color.
• Soft hair with vibrant color.
• Acts like cellular cement in keratin and restructures damaged hair fiber.
• Rebuilds the hair fiber from within.
• Adds color.
• Hair regains the richness of its color and highlights.

Fragrance

• Green with lemon essential oil. Antioxidant.
• Fresh opening, citrus notes on a fruity body with pronounced tropical notes. A light floral base adds a delicate touch.

Application

• Apply evenly on washed and towel-dried hair.
• Leave on for 5 to 10 minutes depending on the desired effect. Rinse.
• We recommend wearing gloves.

A lightweight mousse infused with keratin, offering medium hold and aerosol-free. This formula controls frizz and adds volume, thickness, and hydration to all hair types. The results are shiny, smooth, better-defined, and easy-to-style hair, free of frizz and healthy.

Nourishing and elasticity oil for curly and wavy hair. A multifunctional product, it adds shine and nourishment to the lengths without weighing them down, thanks to a blend of specially selected vegetable oils. Suitable for all curl types.

Elasticizing, anti-frizz, moisturizing.

Shampoo formulated to prepare hair for technical treatments. Designed to deeply cleanse hair and remove any product buildup before a perm, straightening, or any other technical care.

For all hair types.

Cleaning, moisturizing, and gentle.

Revitalizing restructuring shampoo that extends the beneficial effects of salon treatments. Enriched with fermented rice extract, hyaluronic acid, plant-based collagen, and plant-derived peptides, it repairs the hair shaft from the inside out.

VEGAN, FREE FROM PARABENS, SULFATES, GLUTEN, AND SYNTHETIC COLORS

12 patterned metallic sheets - 100 sheets each - 12.7 x 27.9 cm - limited edition

The Framesi Smoothing System lets you create texture by refining the natural curl through relaxing, curl reduction, and reorienting natural growth patterns.

• The Framesi Smoothing System has a lower pH than conventional relaxers, allowing you to create amazing effects while preserving hair integrity.
• Extra strong scented formula, with silicones and neutralizing liquid.

The most long-lasting permanent hair color without ammonia and fragrance in the industry. FRAMCOLOR® Eclectic CARE covers 100% of gray hair in every shade, up to 3 levels of intensity, without buildup. It is gluten-free and sulfate-free.

Exfoliating oil for scalp treatment, Delicate texture for gentle action

• Ideal for scalp with dandruff and excess sebum
• Promotes scalp cell renewal and prepares it for the next treatment
• 99% natural origin ingredients

Give your hair definition and hydration with the Alter Ego Italy Hasty Too hydro gel for blow-drying.

• Provides medium hold.
• Gives your hair elasticity, definition, and hydration so your hairstyle lasts longer.
• Ideal for letting your hair air dry and achieve a more natural finish.

This holiday trio contains:

• Strengthening shampoo for weakened or aging hair.
• Strenght Conditioner that Stimulates flexibility while protecting
• Neem Plant Silk Serum that adds shine, Strengthens and reinforces fragile hair

This holiday trio contains: 

Lustrous Shampoo: An ultra-rich, creamy foam that gently cleanses. Keratin protein rebuilds the hair's inner layers, adding body and vitality.

Lustrous Conditioner: A luxurious daily conditioner. Nourishes and cares for dry, damaged hair, restoring its healthy, silky texture.

Get free: Keratin Healing Oil Hair Treatment: A volumizing oil that provides dazzling shine and luster.

Value of $107.50

Specialized hair fortifiers allow you to customize the treatment according to the client's hair type, condition, or desired results. Specifically formulated as an additive with the Deep Treatment. Power Boosters can be applied individually or combined based on hair needs. Add any combination of three pumps of Power Boosters to the deep treatment during step 2.

For dry, coarse, and dehydrated hair

• Improves softness and shine
• Infuses hair with abundant humectants, emollients, lipids, and essential fatty acids

For all hair types, especially normal to dry, colored, and frizzy hair.

• Sulfate-free, gluten-free, soy-free, and paraben-free cleansing
• Hydrate and restore hair for silky, shiny locks.
• Ideal for moisturizing dry scalps.
• Helps control frizz and preserve color

Did you know…

• LOMA moisturizing shampoo safely creates an excellent foaming bath!
• The moisturizing shampoo is LOMA's most effective solution for a healthy scalp.

Pure Lomatherapy with mango, orange, and mandarin

How to use: Wet your hair, apply the desired amount, lather, rinse, and follow with LOMA moisturizing care.