All hair products

• Recommended for Framcolor 2001, INTENSE, Framcolor Glamor, Framcolor Eclectic & Eclectic CARE, Framcolor Futura and Decolor B lighteners.
• Improved color adhesion for long-lasting, even color deposition.
• Saturation of hair and scalp with moisture and reduction of scalp sensitivity

Strengthening mask for devitalized and weakened hair.

• Gives hair strength, resistance and shine.
• Closes damaged ends.
• Improves styling

Active concentrate that acts intensively in preventing hair loss

• Stops hair loss and increases hair density

Hasty Too All-In-One is a youth elixir that performs multiple functions and is suitable for all hair types

• Makes hair perfect by nourishing it, hydrating it, and eliminating frizz
• The result will be shiny, soft and pleasantly scented hair.

Dust-free bleaching powder, ideal for freehand lightening techniques up to 7 levels.

• Versatile formula
• Enriched with Clay and Pro Light System
• Easy to mix
• Elastic texture
• Maximum precision and adhesion when applying to hair
• Respect for hair structure
• Precision and efficiency

Base Drops uses the latest direct coloring technology to create exceptional color that will take your breath away! This product can be used to tone blondes, touch up uneven or faded color, or create an entirely new hair color. The best part is that Base Drops is easy to use and it works in just 3 minutes! After shampooing, pour a small amount of your daily conditioner into the palm of your hand.

• Use 1 to 2 drops of Base Drops Silver to shade. Mix well before applying to your hair and distribute the mixture evenly.
• For best results, leave the product in your hair for 3 minutes or more.
• Be sure to wash your hands immediately after application.

• Innovative cream formula
• Brightens up to 9 levels
• Contains protective oils to maintain healthy hair and scalp.
• Effective for the toughest bleaching services
• The thick, creamy consistency stays moist without swelling.
• Leaves hair in perfect condition and shiny

Bleaching clay to create the most creative looks.

• Soft, clayey and consistent texture that adheres easily to hair.
• Allows you to apply any free technique.
• Lightens up to 6 real tones.

Bleaching cream without ammonia and with a low level of persulfates.

• Its creamy texture provides excellent cosmeticity.
• Allows you to work on any technique.
• Lightens up to 7 real tones.
• Dermatologically tested.

Give your hair definition and hydration with Alter Ego Italy Hasty Too Hydro Blow Dry Gel

• Offers medium hold
• Gives your hair elasticity, definition and hydration so your hairstyle lasts longer
• Ideal for letting your hair air dry and achieving a more natural finish.

Blow-dry cream.

• Hydrates, adds volume and body
• Offers solid thermal protection
• Speeds up drying time

Light volume balm for fine hair

• Hydrates and strengthens the hair structure from the inside.
• Better resistance to breakage.
• Provides texture and suppleness.
• The hair appears dense and light as a feather.

Volumizing spray for fine hair

• Super light formula that reinforces the effect of buildable and instant volume
• Natural fixation.
• Texture and softness.
• Without rinsing.

Volumizing cream

• Maximum hold, texture, volume and shine
• Hydrates, conditions and softens hair

Densifying treatment for frequent use

• Deeply nourishes the bulbs and polishes the cuticle
• Hair is visibly thicker, healthier and stronger
• Without heaviness
• 98% ingredients of natural origin

No-rinse sealant treatment formulated with keravis.

• Ideal for all hair types, especially colored, bleached and treated hair.
• Create a protective film on the rod capable of protecting the hair from external agents. Ideal for dyed, bleached and treated hair
• Strengthens and hydrates while enveloping the hair fiber
• Restructuring properties

Sealing treatment developed to complement the Egobond treatment.

• It nourishes and detangles the hair.
• Gives a revitalized and healthy feeling.
• With memory polymers to guarantee a dynamic style effect.

Detangling oil enriched with deep-sea Abyssinica oil for nourishing action.

• The EGOBOND treatment seals in, providing the final protective touch to the hair. It increases hair vitality, softness, and shine.
• Ideal for dyed, bleached and treated hair.
• Increases shine and softness, while reducing frizz.
• Protects against heat sources.
• Restructuring properties.

Restructuring shampoo for damaged hair.

• Protects and repairs colored and bleached hair.
• Hair proves easier to comb, shinier and healthier after each use.
• Ideal for dyed, colored and treated hair
• Repairs and protects hair from the stress of technical services
• Protects against split ends and frizz
• Easier to manage, shinier, healthier hair

Curl regenerator.

• Rejuvenates and redefines curls, day after day.
• Ultra-hydrating formula instantly smooths hair to eliminate frizz.
• Protects against humidity and supports curls.

Urban Proof Mist is a protective spray against UV rays.

• Its sophisticated notes and light, imperceptible texture envelop the hair and skin, leaving them pleasantly scented and protected.
• It complements and enhances the anti-pollution action of Urban Proof shampoo and Urban Proof cream, creating a protective film against environmental agents
• Ideal to take wherever you go and use anytime

Ideal for all hair types to recreate bushy, matte beach looks all year round.

• Contains a UV filter
• Light texture that gives body and volume
• Summer solar perfume
• Ideal for a bushy beach look
• Gives texture to hair with a matte effect
• Urban Shield anti-pollution technology

Regulating lotion, without rinsing, of hair porosity for application prior to chemical coloring and perming processes.

• Protects the most damaged areas and normalizes hair porosity during coloring and perming processes.

Hair restructuring oil. Always apply it when you need to nourish and moisturize dry, devitalized and fragile hair.

• It is recommended to apply it after the technical processes of color and perm as it acts externally as a hair detangler, which allows it to recover its natural qualities (shine, softness, texture, ease of maintenance). hairstyle) lost due to chemical attack.

Oil that protects the scalp from irritation, tingling and redness

• Calms and reduces feelings of discomfort.
• Clinically proven results.

• Neutralizes 99.9% of the ammonia contained in the HealingColor formula.
• It's not a revealer. Must be used with Demi RévélateurCréme.
• The Demi Translucent process can be used to shade, shine and highlight.
• Contains a repairing and protective formula Keratin Healing System and Flower Shield Complex.

Deep cleansing shampoo removes hard water minerals, chlorine, metal buildup and other impurities

• Gentle formula, protects coloring, sulfate and sodium chloride free
• Contains natural gugo bark to create a rich foam
• The chelator is a mild phytic acid derived from organic rice instead of EDTA, meaning it is effective, yet gentle & safe for color-treated hair

High-performance ammonia-free permanent hair coloring takes care of the hair and provides pure shine and vibrant color.

• Revitalizing effect.
• Maximum comfort and softness.
• 100% white hair coverage.
• Better resistance to washing.
• Without PPD.
• Developed with OF5 technology, it delays the oxidation of dyes, making the color more vibrant and long-lasting.
• The OF5 molecule is an active ingredient 100% similar to hair fiber which guarantees absolute respect for it and maximum softness.
• To make the experience even more pleasant, the product has been formulated with a light fragrance consisting of green floral notes of anise and lily of the valley.

Flexible gel wax

• Water based
• Glossy effect
• Separates and structure, flexible fixation
• Memory effect
• Does not weigh down.
• Natural look, wet effect
• Washes easily
• No residue.