Alter Ego

Balayage Clay Lightener

Size: 450g

Full Description

Dust-free bleaching powder, ideal for freehand lightening techniques up to 7 levels.

  • Versatile formula
  • Enriched with Clay and Pro Light System
  • Easy to mix
  • Elastic texture
  • Maximum precision and adhesion when applying to hair
  • Respect for hair structure
  • Precision and efficiency
Balayage Clay Lightener
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Size: 450g
  • 450g

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

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Alter Ego

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.