Pure & Pastel Toner

Alter Ego

Pure & Pastel Toner

Size: 60ml
Color: White
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Full Description

Progressive and balanced lightening action. Neutralizes unwanted warm underlying tones. Delicate formula composed of Inca oil and eco-certified Active Shine. Zero ammonia for excellent scalp comfort and absolute respect for the hair structure.
Pure & Pastel Toner
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Size: 60ml
  • 60ml
Color: White
  • White
  • Platinum
  • Caramel
  • Cipria
  • Purple Denim
  • Dusty Copper
  • Pastel Lilac
  • Milky Mint
  • Pinky Pop
  • Cappuccino

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

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Chromego Silver Maintain - Anti-Yellowing Shampoo
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Hi-T Security
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Techno Fruit Booster
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Pure Diamond Lift
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Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.