Novyco Academy · Artistic Team

Novyco Academy · Artistic Team

The artists behind
our training.

Colorists, session hairstylists, salon owners and brand-certified educators: our team trains Quebec professionals in salons, academies and on stage. Here's their experience.

11educators
8brands taught
20+ yearsin the salon industry
Italy · Spaintraining at brand academies

Book a private training session Back to the Academy

JM
Alter Ego Italy · Lakmé

Joachim Mailloux

Director of Education

Joachim leads education for Alter Ego Italy and Lakmé in Quebec. He develops the training calendar, trains educators and accompanies partner salons to the brands' academies in Europe.

  • Director of Education, Backstage Commerce (BSC) – Alter Ego Italy, Lakmé and Fanola in Quebec
  • Head of Alter Ego and Lakmé “train-the-trainer” program
  • Accompanies salons on training trips to the Alter Ego Italy Academy (San Martino di Lupari, Italy)
  • Led Lakmé training in Barcelona (2026)
  • Organizes international collection launches (StyleEgo, Iconic Vision)
  • Directed Alter Ego Italy and Novyco's “The ZOIH Team” hair show at Cabaret C in Laval (2024)
  • Hairstyling project manager at Maesco since 2021; based in Montreal
ColorTrain-the-trainerItaly
Available for private training starting at 300 $
CB
Alter Ego Italy · Lakmé

Catherine Bellemare

Assistant Director of Education

An experienced educator and founder of VirtuOse hairstyling training, Catherine presents Alter Ego Italy collections to salons across Quebec and awards official brand certifications.

  • Assistant Director of Education, Alter Ego Italy and Lakmé
  • Founder of Coiffure VirtuOse – hairstyling training (catherinebellemare.ca)
  • Hair artist at Rubio Coiffure et Esthétique, Trois-Rivières
  • Presents the Alter Ego Iconic Vision 2026 Collection (Sherbrooke, Saguenay) with official certification
  • Contrast & Versatility, Fantasy Harmony and Keep It Glossy training
  • Based in Trois-Rivières, travels throughout Quebec
  • Followed by over 7,000 people on Facebook; Instagram @cathairartist
HaircutColorTrends
Available for private training starting at 300 $
Julie Girard
Lakmé

Julie Girard

Lakmé Technical Director

Colorist and co-owner of Coiffure LaShop Design in Boucherville, Julie has over 20 years of stage experience and technical support for major brands. Today, she is Lakmé's technical authority in Quebec.

  • Lakmé Technical Director for Novyco
  • Co-owner, hairstylist and colorist – Coiffure LaShop Design, an urban hair salon and barbershop in Boucherville
  • RUSK artistic team since 2003: Master Designer, platform artist, then technical support manager for French Canada
  • Creates the Lakmé “Color Harmony” training (cut + color)
  • Her salon was visited by Lakmé International sales management (2026)
Hair colorOn stageTechnical support
Available for private training starting at 300 $
CC
Insight Professional · Rodolphe & Co

Carol'anne Carbonneau

Technical director for Insight and Rodolphe & Co

Former creative designer for Lakmé Canada, Carol'anne ran a flagship salon before becoming technical director for Insight and Rodolphe & Co. Her training combines haircutting, hair color, and updos.

  • Technical director for Insight Professional and Rodolphe & Co
  • Former creative designer for Lakmé Canada and assistant education director
  • Owner of Coifferie Belle&Bum, her flagship salon in Sainte-Claire (Quebec City region)
  • Recent training trip to Italy; Insight Academy of Bologna (November 2026)
  • Leads “Reveal Your Artistic Signature” – Insight retreat at Spa Eastman
HaircuttingHair colorUpdos
Available for private training starting at 300 $
KW
L'ANZA

Krystel Waite

Lead educator for L'ANZA · Level 4 artist

Colorist, makeup artist, and entrepreneur, Krystel founded KDM & Cie Lab Beauté (Sherbrooke and Ayer's Cliff). A Level 4 artist at L'ANZA Healing Haircare, she trains professionals across Canada.

  • Level 4 artist and regional development manager, L'ANZA Healing Haircare
  • Co-owner, makeup artist, and expert stylist – KDM & Cie Lab Beauté, Sherbrooke (2017) and Ayer's Cliff (2021)
  • Trained at Paul De Rycke Hairdressing School
  • Events with major brands across Canada
  • Guest on the Silence On Coupe and Femmes au volant podcasts, Rythme FM Estrie columnist
TreatmentsHair colorMakeup
Available for private training starting at 300 $
CY
Rodolphe & Co

Choi-See Yiu

Rodolphe & Co educator · trichology

With over 18 years in hairstyling, hair health, and natural approaches, Choi-See is a Vidal Sassoon-trained master colorist, award-winning competitor, and on-set technician who teaches Rodolphe & Co mineral and plant-based hair color.

  • Certified master colorist since 2010
  • Trained at Vidal Sassoon – ABC in Toronto, Master level in London
  • Ça Repousse Clinique & Coiffure bio naturelle, Sainte-Adèle – hair clinic: trichology, scalp care, natural hair color, and head spa
  • Avant-Garde award winner (provincial 2010, international 2012 and 2013); Contessa finalist 2023
  • Wigmaker and on-set technician since 2012 (film, René Furterer and Sebastian conventions)
  • Trichology training; IAT certification in progress
  • Specialist in mineral, plant-based, and Rainbow hair colors by Rodolphe & Co
Natural hair colorTrichologyOn-set
Available for private training starting at 300 $
DZ
Insight Professional

Darya Zahraee

Insight educator

Darya is the voice of the Academy's Insight technical videos. She supports salons with Incolor hair color and Rebuild treatments, and trains at the Insight Academy in Italy.

  • Insight Professional educator and technical support
  • Introduces Incolor Tech video courses (FR and EN) from the Novyco Academy
  • Technical support for Rebuild treatments
  • Training at the Insight academy in Bologna, Italy (November 2026)
Hair colorTreatmentsVideo
Available for private training starting at 300 $
LM
Alter Ego Italy · Fanola

Lucie Michaud

Alter Ego and Fanola specialist

Colorist educator Lucie supports salons starting out with Alter Ego Italy and Fanola, in-salon or remotely, from shade selection to their first services.

  • Technical specialist for Alter Ego Italy and Fanola
  • Colorist educator
  • Introductory and refresher training: Techno Fruit, My Color, Fast Color 10', Keep It Glossy
  • In-salon or remote training
  • Coordinates model recruitment for Alter Ego Italy and Novyco shows (The ZOIH Team, Laval 2024)
  • Professional page “Lucie Michaud Coloriste Formatrice” and content “Lucie tout en nuances”
Hair colorBrand launch
Available for private training starting at 300 $
CB
L'ANZA

Cassandra Boilard

L'ANZA educator

Founder of Elleiconia, an arts and beauty center in Sherbrooke, Cassandra is a hairdresser, extension specialist and painter. A creative approach to hairstyling, active in competitions.

  • L'ANZA Healing Haircare educator
  • Owner and founder of Elleiconia – Centre d'arts, beauté & santé, Queen-Victoria Boulevard, Sherbrooke
  • Hairdresser and hair extension technician
  • Painter and illustrator
  • Guest on the Silence On Coupe podcast (2024)
TreatmentsExtensionsCreative work
Available for private training starting at 300 $
LS
Keratherapy

Lisa Smith

Keratherapy educator

Lisa trains salons in Keratherapy keratin smoothing treatments and services, including BrazilianX ONE, and leads in-store education days.

  • Official Keratherapy educator
  • Formaldehyde-free keratin smoothing treatments and BrazilianX ONE treatments
  • Novyco in-store education days (Saint-Bruno, October 2026)
SmoothingKeratin
Available for private training starting at 300 $
EG
Selvert Thermal · esthetics

Edith Gobeil

Lead Selvert Thermal educator

Edith trains estheticians in Selvert Thermal in-salon protocols and the brand’s new products, from anti-aging to sun care, including the new ST MED professional range.

  • Lead Selvert Thermal educator for Novyco
  • Selvert Thermal in-salon protocols and at-home routines
  • 2026 new product training: Golden Peptides Lift, sun protection, ST MED
  • Training in Saint-Bruno, Sherbrooke and at the institute
  • Professional page “Édith Gobeil Formatrice”
EstheticsIn-salon protocols
Available as private in-salon training starting at 200 $

Private training at your salon

Our educators visit salons for a demonstration, hands-on workshop or training session for the whole team, starting at $300 (Edith Gobeil, Selvert Thermal: starting at $200).

Some conditions apply (brand, location, number of participants, associated order). Your Novyco representative will confirm the price and conditions.

Request training