Coloring

The Techno fruit Color formula is enriched with a keratin diffusion system based on Garcinia Mangostana, a powerful antioxidant, coconut oil, cotton and honey to nourish and give elasticity to the hair and keratin to repair, protect and strengthen.

• The creamy, conditioning texture is easy to mix and apply for precise, safe results.
• Cosmetic results with extraordinary shine.
• Optimal color hold, for long-lasting results.
• 100% coverage of white hair.
• Accurate and reliable colors for all tones.
• Quick and easy mixing and application thanks to the conditioning texture.

Permanent coloring that ensures perfect coverage of white hair over any base color.

• An ultra-soft formulation with an infinite chromatic range of tones and shades.
• Its low level of ammonia acts to respect the balance of the hair and keeps it healthy, shiny and luminous.
• PPD-FREE

A formula enriched with the latest generation carrier substances capable of accelerating pigment penetration into the hair, without creating overload, while guaranteeing luminosity, uniform color and absolute fidelity of the color result.

• Up to 100% gray hair coverage
• No pigment overload
• Extreme brightness
• A delicate fragrance with floral notes.
• With AMMONIA
• Vegan Friendly

Improves the application of cream color Keeps the initial volume unchanged even after a while

• Alter Ego coactivator cream oxidant - Available in different volumes of hydrogen peroxide
• Enriched with mangosteen (Garcinia Mangostana)
• Easy to mix cream formula
• Promotes the result of coloring or discoloration
• For a homogeneous and uniform application

The Techno fruit Color formula is enriched with a keratin diffusion system based on Garcinia Mangostana, a powerful antioxidant, coconut oil, cotton and honey to nourish and give elasticity to the hair and keratin to repair, protect and strengthen.

• The creamy, conditioning texture is easy to mix and apply for precise, safe results.
• Cosmetic results with extraordinary shine.
• Optimal color hold, for long-lasting results.
• 100% coverage of white hair.
• Accurate and reliable colors for all tones.
• Quick and easy mixing and application thanks to the conditi texture

LIQUIDS can be worked individually or combined with other shades for a more personalized formula. Get rich color, incredible shine and revitalized hair. All in less than 20 minutes!

• Ammonia-free which does not lift natural or colored pigments.
• Soft and balanced pH.
• Fades gradually while preserving the original color
• Long-lasting hold up to 24 shampoos for radiant & vibrant color without staining the scalp.
• Formula based on Lumiplex C, a combination of Vitamin C & antioxidants to ensure incredible shine and healthy hair.
• Preserves vibrant color with L'ANZA's exclusive Flower Shield Complex.
• Easy & quick coloring service without heat - up to 20 minutes dwell time.
• Effective use thanks to the L'ANZA bottled applicator.
• Refreshing fragrance.

Progressive and balanced lightening action. Neutralizes unwanted warm underlying tones. Delicate formula composed of Inca oil and eco-certified Active Shine. Zero ammonia for excellent scalp comfort and absolute respect for the hair structure.

With Mineral Colors, discover a wide range of natural and durable colorings, formulated with our precious extracts of Mother of Pearl from Brittany for its high mineral concentration, arginine, vegetable oils and butters, our complex of certified ORGANIC dye plants to provide the reflections of your future coloring.

Mineral Colors is an exclusive colorist experience, with the values ​​of excellence and respect for the colorist profession. 100% coverage of white hair and guaranteed free of MEA (ethanolamine), ammonia, PEG, EDTA, resorcinol, PPD and PTD.

A permanent coloring without ammonia, without PPD, with a specific anti-aging action to satisfy the growing demands for gentle coloring.

• Covers 100% of white hair
• Protects the hair fiber
• High level of cosmeticity
• Superb colors, true to color
• Endless possibilities for a coloring service
• Personalized and creative
• Delicate fragrance
• Intense and vibrant colors
• Reliable coloring results
• High level of lightening (up to 4 tones)
• Maximum customization

• Contains a repairing and protective formula Keratin Healing System and Flower Shield Complex.
• 5 Specific oxidants for all coloring services.
• Use with L'Anza Repairing Color products for richer, more vibrant bleaching and permanent coloring.

Demi-permanent tone-on-tone coloring that is gentle on hair and ammonia-free.

• Restores shine and protects the hair fiber.
• Treats hair gently and delicately. Range of 46 tones to make creative combinations and obtain personalized colors.
• Intensifies natural color with luminous reflections.
• Used as a Collage refresh.
• Shade the highlights.
• Brings maximum shine
• Covers 80% of white hair applied to clean, dry hair.
• Extends color duration.
• Rapid and homogeneous dilution.
• PPD-FREE

A coloring formula that guarantees intense and long-lasting color while respecting the hair fiber. Rich in oils, it restructures and revitalizes the hair. This pre-naturalized coloring system with low ammonia content ensures optimal gray coverage without the need to mix the shade with the corresponding natural base.

Coloring, restructuring, conditioning.

The Passion Color Mask line includes colored masks from Alter Ego Italy,

• To revive the color
• To prolong the cosmetic color
• Conditioning and detangling action
• Soft and shiny hair
• Enriched with vitamin E and Inca oil

• Oxidizing cream formulated with Abyssinian oil which protects the fiber and the scalp. Extreme pH.
• Dense and creamy texture that facilitates mixing and application.

Ammonia-free toning cream for blonde and bleached hair to neutralize unwanted yellow reflections and achieve perfect, luminous and vibrant blonde hair.

• Nuances and neutralizes with spectacular results.

ANZA VIBES is a range of direct-dye semi-permanent cream colors, separate from Healing Color. All VIBES shades can be mixed together, providing unlimited possibilities for color customization. VIBES heals, seals and protects hair with the exclusive Flower Shield Complex and Keratin Healing System.

• Mix VIBES Clear with any other VIBES shade to dilute and create softer, pastel shades, or use alone for a vibrant shine.
• High-impact dye technology delivers reflective results, lasting up to 20 shampoos.
• Vibrant shades, healthy hair - it's color without compromise.

The Bleaching Powder is dust-free, easy to mix for a creamy texture and easy application.

• Allows you to obtain up to 7 levels of lightening.
• A hint of violet controls heat at all stages of lightening.
• Contains Keratin Healing System formula to preserve hair during and after application.
• Suitable for applications on the scalp and on the lengths and ends.

100% intense gray coverage with all framesi developers. Up to 4 levels of elevation. Peak performance in half the processing time.

High-performance ammonia-free permanent hair coloring takes care of the hair and provides pure shine and vibrant color.

• Revitalizing effect.
• Maximum comfort and softness.
• 100% white hair coverage.
• Better resistance to washing.
• Without PPD.
• Developed with OF5 technology, it delays the oxidation of dyes, making the color more vibrant and long-lasting.
• The OF5 molecule is an active ingredient 100% similar to hair fiber which guarantees absolute respect for it and maximum softness.
• To make the experience even more pleasant, the product has been formulated with a light fragrance consisting of green floral notes of anise and lily of the valley.

Whether to amplify, harmonize, or correct a color, you will always obtain an impeccable, vibrant and intense result. No matter your creativity and the desired results, the Boosters are compatible with all Alter Ego shades.

• Ammonia-free and PPD-free, they contain fruit extracts (apple, blueberry and pomegranate) which protect and prolong the intensity of your creation, leaving hair soft and silky to the touch.

Dust-free gray bleaching powder for intense and precise lightening techniques up to 9 levels. benefits:

• Creamy texture
• Ensures high neutralization of unwanted reflections
• Enriched with Pro Light System
• Maximum respect for hair structure
• Rapid lightening up to 5 levels in 30 minutes
• High-performance brightening up to 9 levels in 60 minutes

Colored face masks. - Size: 250 mL

Passion Color Mask is the Beauty & Kindness direct hair color range that protects and colors hair to enhance, intensify, and allow for experimentation. This product is a concentrate of ingredients with revitalizing and illuminating properties. Its formula preserves the hair's structure, improving its appearance and providing vibrant highlights, shine, and extreme softness. All Passion Color Masks can be combined to create an infinite palette of shades to meet every need.

• Ideal for levels 4 to 10.
• Nourishing colour treatment.
• Preserves the structure of the hair, improves its appearance, gives vibrant highlights, shine and softness.
• Vegan formula.
• 96% of ingredients are of natural origin. 80% biodegradable.

Usage:

1. After washing your hair with the most suitable Alter Ego Italy shampoo, dry your hair with a towel and put on gloves.
2. Apply evenly to the lengths and ends and leave on for 3 to 15 minutes, depending on the service chosen and the desired result.
3. Rinse thoroughly.

Color refresh shampoo for colored hair with a copper shade

• Compensates for the loss of colorings.
• The color regains its brilliance and the richness of its reflections.
• Hair regains its softness.

The Techno fruit Color formula is enriched with a keratin diffusion system based on Garcinia Mangostana, a powerful antioxidant, coconut oil, cotton and honey to nourish and give elasticity to the hair and keratin to repair, protect and strengthen.

• The creamy, conditioning texture is easy to mix and apply for precise, safe results.
• Cosmetic results with extraordinary shine.
• Optimal color hold, for long-lasting results.
• 100% coverage of white hair.
• Accurate and reliable colors for all tones.
• Quick and easy mixing and application thanks to the conditioning texture.

Watercolors touch-up sprays are available in platinum, blonde, brown, light brown, dark brown, copper, red. Covers in seconds while blending with surrounding color!

• Additional benefits: adds texture, volume and richness to the hairstyle. No ammonia, no peroxide, no alcohol, no synthetic dyes!