LOMA Haircare

For gray and blonde hair

• Sulfate-free, gluten-free, soy-free, and paraben-free cleansing
• Lightens gray and blonde hair
• Highly pigmented; the most effective toning shampoo on the market
• An innovative shampoo with blue-violet pigments to enhance blonde and gray hair while neutralizing yellow and brassy tones.

Did you know...

• In the original formula, FDNC violet No. 2 is commonly used in other shampoos and conditioners for blonde hair. LOMA's purple shampoo and conditioner are much more effective at neutralizing warm tones.

Vanilla and blood orange Lomatherapy

How to use: Wet your hair, apply the desired amount, lather, rinse, and follow with LOMA's purple conditioner.

For all hair types

• Adds volume and shine
• Thermal and flat iron protection
• Humidity resistant
• Seals and protects color-treated hair
• Intense shine and medium hold

Did you know…

• The volumizing mousse is LOMA's signature styling mousse.
• On wet hair, the Volumizing Mousse is a medium-hold volumizing mousse.
• On damp hair, the Volumizing Mousse is a strong-hold volumizing mousse.

Pear Lomatherapy

How to use: Apply a dose to damp hair, evenly from roots to ends.

For all hair types, especially normal to dry, colored, and chemically treated hair.

• Gluten-free, soy-free, and paraben-free
• Deep-penetrating conditioner to hydrate, strengthen, and add shine to hair.
• Helps control frizz and preserve color

Did you know…

• LOMA's moisturizing treatment works quickly to penetrate and rebuild the hair fiber from within, providing strength and shine to dry, dehydrated hair.

Vanilla and orange aromatherapy

How to use: Apply to clean, damp hair from roots to ends, leave on for 3 minutes, then rinse.

For all hair types, especially normal to dry, colored, and frizzy hair.

• Sulfate-free, gluten-free, soy-free, and paraben-free cleansing
• Hydrate and restore hair for silky, shiny locks.
• Ideal for moisturizing dry scalps.
• Helps control frizz and preserve color

Did you know…

• LOMA moisturizing shampoo safely creates an excellent foaming bath!
• The moisturizing shampoo is LOMA's most effective solution for a healthy scalp.

Pure Lomatherapy with mango, orange, and mandarin

How to use: Wet your hair, apply the desired amount, lather, rinse, and follow with LOMA moisturizing care.

For all hair types, especially fine to normal hair.

• Safe for color-treated hair
• Shine and detangling
• Heat protection
• Sulfate-free cleansing, soy-free, gluten-free, and paraben-free
• Naturally nourishing and purifying to leave hair and scalp healthy
• Enhance, protect, restore, and repair the hair’s natural moisture balance
• Our most effective solution for oily hair and scalps; citrus deeply cleanses while adding shine and radiance.

Did you know…

• LOMA’s daily shampoo and conditioner are our most cleansing, clarifying, and volumizing products.
• Daily use of shampoo and conditioner will add density and volume to fine hair while keeping it light and easy to style.

Mandarin, orange, and grapefruit Lomatherapy

How to use: Wet your hair, apply the desired amount, lather, rinse, and follow with your daily LOMA treatment.

For all hair types, especially dry, dehydrated, and chemically treated hair.

• Safe for keratin-treated hair and hairpieces
• Repairs and restores hair
• Sulfate-free, gluten-free, soy-free, and paraben-free cleansing
• Formulated with skin care cleansers
• As sulfate-free as possible
• Helps control frizz and preserve color

Did you know…

• LOMA’s nourishing shampoo and conditioner are the most hydrating, repairing, and luxurious duo offered by LOMA.
• David Hanen, the founder of LOMA, loves the nourishing shampoo. It’s one of his favorite products!
• When used on fine or thinning hair, little or no conditioner is needed.

anti frizz
Cranberry and pear Lomatherapy

How to use: Wet your hair, apply the desired amount, lather, then rinse and follow with LOMA nourishing conditioner.

For all hair types, especially normal to dry hair

• Recharge, style, and protect
• Speeds up drying time
• Smooths and protects hair while enhancing its shine.
• Repairs the hair surface, helps control frizz, and preserves color
• Natural heat protection up to 450 °F
• Free from artificial dyes and fragrances
• Great for skin
• Detangles

Did you know…

• LOMA nourishing oil is perfect for beards! It can also be used as an aftershave, moisturizing facial oil, or massage oil for facial hair.
• The nourishing oil treatment is comparable to the strengthening restorative tonic lotion. The nourishing oil treatment works on the hair surface while the strengthening restorative tonic lotion penetrates the cuticle to repair it.

Vanilla and orange Lomatherapy

How to use: Apply 1 to 2 doses on clean, damp hair, then style as usual.

For all hair types

• Quick drying
• Tangible and flexible results
• Perfect for setting your hairstyle without buildup or flaking.
• The dry spray jet lightly mists the hair without disturbing the hairstyle.
• Flexible yet strong hold for next-day styling
• Leaves a soft, natural shine without a “helmet hair” effect.
• Humidity resistant

Exotic melon lomatherapy

How to use: Shake well.

Hold the aerosol 20-30 cm from the hair and spray on finished hairstyle.

For more volume, spray between strands at the roots.

If the nozzle is clogged, remove and clean it.

For all hair types

• For the adventurous souls
• medium to high shine

Did you know…

• LOMA's strong hold gel can add volume and thickness to any hairstyle.

Mandarin, orange, and grapefruit Lomatherapy

How to use: Apply to wet or dry hair for unique and fun looks.

For all hair types, even non-curly hair

• Medium hold, flexible styling cream that activates curls and waves
• Works very well on non-curly hair for a firmer styling cream
• low shine
• Helps control frizz and preserve color

Did you know…

• Curvy Cream can be used on curly or straight hair.
• The founder of LOMA, David Hanen, absolutely likesCurvy Cream. It’s one of her favorite products!
• Curvy Cream doesn’t create curls and waves, it activates them.

Cranberry and pear Lomatherapy

How to use: To define curls: Apply the desired amount to clean, damp hair, from roots to ends.

For a tousled or natural look: Apply a small amount to dry hair.

For all hair types

• Luxurious cleansing conditioner
  
• texturizing styler
• 100% silicone-free (derived from sustainably sourced olive, castor, and coconut oils)
• Moisturizing complex rich in aloe

Did you know…

• LOMA’s deep conditioner quickly penetrates to rebuild the hair’s structure from within.
• This deep revitalizing treatment works to restructure and strengthen the internal bonds of each hair strand.

Pure aromatherapy with orange, mandarin, and cranberry

How to use: For a deep revitalizing treatment: Apply to clean, damp hair.

Leave on for 4 minutes, then rinse.

For optimal reconstruction, apply heat.

For gray and blonde hair

• Uses pure direct color pigments, unlike 99% of other color conditioners on the market.
• Lightens gray and blonde hair
• Highly pigmented; the most effective toning treatment on the market
• Coloring and toning tool used in salons (to be applied on dry hair for optimal application)
• Gluten-free, soy-free, and paraben-free
• An innovative conditioner, tinted blue-violet, that enhances blonde and gray hair while neutralizing yellow and brassy tones.

Did you know...

• In the original formula, FDNC violet No. 2 is commonly used in other shampoos and conditioners for blonde hair. LOMA's purple shampoo and conditioner are much more effective at neutralizing warm tones.
• Thanks to the electric charge of its formula, the purple conditioner will adhere/deposit better on the hair.

Lomatherapy with lemon and eucalyptus

How to use: Apply to clean, damp hair and massage from roots to ends for 2 to 3 minutes, then rinse.

For all hair types, especially dry, dehydrated, and chemically treated hair.

• Gluten-free, soy-free, and paraben-free
• Instant conditioner
• Repairs damaged hair for healthy results
• Helps control frizz and preserve color

Did you know…

• LOMA’s nourishing shampoo and conditioner are the most hydrating, repairing, and luxurious duo offered by LOMA.
• David Hanen, the founder of LOMA, loves the nourishing shampoo. It’s one of his favorite products!

Cranberry and pear Lomatherapy

How to use: Apply to clean, damp hair from roots to ends, leave on for 4 minutes, then rinse.

For all hair types, especially fine and straight hair

• Ideal for colored hair
• Gluten and soy free
• Instant detangling spray with sea salt to add texture and volume
• Ideal for all types of colored hair
• It seals the hair cuticle, protecting it and extending the color’s shine.
• Protect

Did you know…

• LOMA’s leave-in conditioner contains a high concentration of aloe vera that will leave skin and scalp incredibly soft.
• This leave-in conditioner is the perfect conditioner for people who don’t usually use conditioner.

Pear Lomatherapy

How to use: Spray on clean, damp hair or on dry, tangled hair.

Protect your hair from chlorine by applying the product before swimming.

Apricot and mango Lomatherapy

How to use: Apply the desired amount to clean, damp hair.

Blow dry with a hairdryer or let air dry.

For all hair types

• Use for tousled and natural hairstyles.
• Finishing and hold for hairstyles
• Humidity resistant
• Intense shine and medium hold

Pure aromatherapy with orange, mandarin, and cranberry

How to use: Shake well.

Hold the spray 15-25 cm away and spray on dry, styled hair to set the desired texture.

If the nozzle is clogged, remove and clean it.

For all hair types, especially fine to normal hair

• Infused with Abyssinian oil
  
• Apply 1 to 2 doses on clean, damp hair
  
• Conditions and protects
  
• For all hair types
  
• Reduces drying time
  
• Leaves hair soft and silky
  
• Alcohol-free formula
  
• Enriched with vitamins

Did you know…

• LOMA nourishing oils are excellent for beards! They can also be used as aftershave oil, moisturizing facial oil, or massage oil for facial hair.
• The nourishing oil treatment and the light nourishing oil treatment work on the hair surface, while the strengthening restorative tonic lotion penetrates the cuticle to repair it.

Vanilla Lomatherapy

How to use: Apply 1 to 2 doses on clean, damp hair, then style as usual.

Ideal for people with sensitive skin, asthma, respiratory issues, or migraines.

• For all hair types
• Moisturizing fragrance-free formula
• Hydrates and restores hair for healthy, shiny hair
• Color safe
• Cruelty-free and vegan
• Gluten-free, soy-free, paraben-free
• Sulfate-free cleansing
• Deep-penetrating conditioner to hydrate, strengthen, and add shine to hair.

Did you know...

• Scented products can cause premature fading of tattoos.
• Artificial fragrances, such as scented soaps, are easily detected by animals with a highly developed sense of smell.

Fragrance-free formula

How to use: Apply to clean, damp hair, wait 3 minutes, then rinse.

For all hair types, especially fine to normal and color-treated hair.

• Instant and lightweight conditioner
• Shine and detangling
• Heat protection
• Gluten-free, soy-free, and paraben-free
• Enhance, protect, restore, and repair the hair’s natural moisture balance
• Provides radiant shine

Did you know…

• LOMA’s daily shampoo and conditioner are our most cleansing, clarifying, and volumizing products.
• A daily shampoo and conditioner will add density and volume to fine hair while keeping it light and easy to style.

Mandarin, orange, and grapefruit Lomatherapy

How to use: Apply to clean, damp hair from roots to ends, then rinse.

Ideal for people with sensitive skin, asthma, respiratory issues, or migraines.

• For all hair types
• Moisturizing fragrance-free formula
• Hydrates and restores hair for healthy, shiny hair
• Color safe
• Cruelty-free and vegan
• Gluten-free, soy-free, paraben-free
• Sulfate-free cleansing
• Ideal for moisturizing dry scalps

Did you know...

• Scented products can cause premature tattoo fading.
• Artificial fragrances, such as scented soaps, are easily detected by animals with a highly developed sense of smell.

Fragrance-free formula

How to use: Wet your hair, apply the desired amount, lather, and rinse.

For all hair types, especially dry, thirsty, and damaged hair

• Recharge, style, and protect
• color catalyst, bleach protector
  
• portable bond builder
• Instant shine and silky feel
• Protects all hair colors and extends the shine of blondes.
• Protects against fading and breakage caused by intense bleaching.
• Repairs, strengthens, and protects against fading

Did you know…

• LOMA’s Fortifying Repair Tonic is the original internal bond builder and was formulated over 20 years ago.
• This tonic will help maintain the shine of bleached/colored hair longer and protect it against breakage.
• David Hanen, the founder of LOMA, is a true enthusiast of the Fortifying Repair Tonic. It’s one of his favorite products!

Cranberry and pear Lomatherapy

How to use: The most effective use is to apply one dose to clean, damp hair.

For all hair types

• Humidity resistant

Did you know…

• LOMA's strong hold hairspray is a fast-drying, aerosol-free spray that provides hold and shine to hair.

Raspberry Lomatherapy

How to use: Spray 15-25 cm from the hair, repeating for a stronger hold.

For all hair types

• Light hold and intense shine
• This creamy and rich pomade provides just the right amount of hold and shine for long-lasting, fun results.
• Water-soluble, it rinses out easily without flaking.

Did you know…

• The LOMA cream pomade is a unique pomade with a waxy texture that offers light hold and adds shine.
• This pomade is generally used on short to medium-length hair.

Vanilla and orange aromatherapy

How to use: Apply the desired amount to damp or dry hair for optimal control and shine.

For all hair types

• Medium to firm hold
• Adds volume, density, and shine for thicker, fuller hair.
• Medium shine
• Dries quickly
• Flexible yet tactile hold

Did you know…

• LOMA's Maximum Volumizing Solution transforms your straight hair into perfectly silky locks. Its smooth texture allows the ingredients to penetrate the hair fiber over time, resulting in smooth, silky hair after drying. Plus, your hands will stay hydrated and non-greasy!
• David Hanen, the founder of LOMA, is a big fan of the Maximum Volumizing Solution. It's one of his favorite products!

Cranberry, orange, and mandarin

How to use: Apply the desired amount to clean, damp hair, from roots to ends, then style.

Ideal for next-day hair touch-ups.

For all hair types, especially second-day hair.

• Leaves hair clean, soft, and pleasant to the touch.
• Refreshes between washes; instantly removes oil
• Matte finish with light hold

Fresh pear lomatherapy

How to use: Shake well.

Hold the spray 15-25 cm from dry hair and spray onto lifted strands.

Massage the scalp with your fingertips to distribute the sebum evenly.

Brush to remove excess sebum and impurities.

For all hair types, especially fun and original hair

• Medium shine and medium to strong hold
• This fibrous styling paste with medium hold is great!
• Helps control frizz

Orange and mandarin lomatherapy

How to use: Apply a medium amount to damp or dry hair for unlimited styling possibilities.

For all hair types

• Matte finish with maximum hold
• This unique clay-based paste provides total control and flawless hold for all desired hairstyles.

Did you know…

• LOMA styling paste is designed for short to medium-length hair.
• The high-hold, matte-finish styling paste formula offers maximum versatility when styling.

Mango and Orange Lomatherapy

How to use: Apply a medium amount to damp or dry hair for total control.

For all hair types, including curly hair

• Medium to strong hold with a light shine
• Adds volume, thickness, and a light shine for fuller, thicker hair.

Did you know…

• LOMA styling cream offers a matte finish ideal for defining and sculpting curly hair.
• Apply to roots for a refreshing boost.

Cranberry Lomatherapy

How to use: Apply the desired amount to clean, damp hair, from roots to ends, then style.

For all hair types, especially fine to normal hair.

• Excellent as a moisturizing lotion for the skin
• Helps control frizz and preserve color

Did you know…

• LOMA smoothing cream is more effective when heat is applied.
• The smoothing cream helps protect against UV rays.

Pear Lomatherapy

How to use: Apply the desired amount to clean, damp hair, blow-dry, and finish with flat ironing.