My Color

Alter Ego

My Color

Size: 100ml
Color: 1/0
Login to view prices

Full Description

A permanent coloring without ammonia, without PPD, with a specific anti-aging action to satisfy the growing demands for gentle coloring.

  • Covers 100% of white hair
  • Protects the hair fiber
  • High level of cosmeticity
  • Superb colors, true to color
  • Endless possibilities for a coloring service
  • Personalized and creative
  • Delicate fragrance
  • Intense and vibrant colors
  • Reliable coloring results
  • High level of lightening (up to 4 tones)
  • Maximum customization

My Color
Choose option
Size: 100ml
  • 100ml
Color: 1/0
  • 1/0
  • 1/10
  • 3/0
  • 4/0
  • 4/2
  • 4/43
  • 4/5
  • 4/7
  • 5/0
  • 5/1
  • 5/2
  • 5/226
  • 5/3
  • 5/43
  • 5/46
  • 5/5
  • 5/6
  • 5/664
  • 5/7
  • 5/73
  • 6/0
  • 6/1
  • 6/23
  • 6/24
  • 6/3
  • 6/34
  • 6/4
  • 6/43
  • 6/46
  • 6/6
  • 6/664
  • 6/666
  • 6/7
  • 6/73
  • 7/0
  • 7/1
  • 7/23
  • 7/3
  • 7/31
  • 7/34
  • 7/4
  • 7/43
  • 7/46
  • 7/664
  • 7/7
  • 7/73
  • 8/0
  • 8/1
  • 8/23
  • 8/3
  • 8/31
  • 8/34
  • 8/4
  • 8/7
  • 8/24
  • 9/0
  • 9/1
  • 9/23
  • 9/3
  • 9/31
  • 10/0
  • 10/1
  • 10/23
  • 10/3
  • 10/24
  • 11/0
  • 11/1
  • 11/23
  • 11/3
  • 12/0SS
  • 12/1SS
  • 12/2SS

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

Techno Fruit Color
Alter Ego
Techno Fruit Color
Fast Color 10
Alter Ego
Fast Color 10
Coactivator Cream
Image alt
Image alt
Image alt
Alter Ego
Coactivator Cream
Techno Fruit Color (brightening)
Alter Ego
Techno Fruit Color (brightening)
Pure & Pastel Toner
Alter Ego
Pure & Pastel Toner
My Color
Alter Ego
My Color
Chromego Silver Maintain - Anti-Yellowing Shampoo
Image alt
Alter Ego
Chromego Silver Maintain - Anti-Yellowing Shampoo
Passion Color Mask
Alter Ego
Passion Color Mask
Hi-T Security
Alter Ego
Hi-T Security
Techno Fruit Booster
Alter Ego
Techno Fruit Booster
Pure Diamond Lift
Alter Ego
Pure Diamond Lift
Ultra 9 Lightener
Image alt
Alter Ego
Ultra 9 Lightener

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.