Alter Ego

Pure Diamond Lift

Size: 60ml
Color: Iris

Full Description

Brightens and colors up to 5 levels in just one application to ensure pure, balanced and brilliant color results. Its 5 custom shades have been calibrated to improve control of underlying warm pigments during the lightening process.
Pure Diamond Lift
Choose option
Size: 60ml
  • 60ml
Color: Iris
  • Iris
  • Pearl Ash
  • Beige
  • Natural
  • Ash

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.