Alter Ego

Passion Color Mask (New)

Color: Intense Black - 254 mL

Full Description

Colored face masks. - Size: 250 mL

Passion Color Mask is the Beauty & Kindness direct hair color range that protects and colors hair to enhance, intensify, and allow for experimentation. This product is a concentrate of ingredients with revitalizing and illuminating properties. Its formula preserves the hair's structure, improving its appearance and providing vibrant highlights, shine, and extreme softness. All Passion Color Masks can be combined to create an infinite palette of shades to meet every need.

  • Ideal for levels 4 to 10.
  • Nourishing colour treatment.
  • Preserves the structure of the hair, improves its appearance, gives vibrant highlights, shine and softness.
  • Vegan formula.
  • 96% of ingredients are of natural origin. 80% biodegradable.

Usage:

  1. After washing your hair with the most suitable Alter Ego Italy shampoo, dry your hair with a towel and put on gloves.
  2. Apply evenly to the lengths and ends and leave on for 3 to 15 minutes, depending on the service chosen and the desired result.
  3. Rinse thoroughly.
Passion Color Mask (New)
Choose option
Color: Intense Black - 254 mL
  • Intense Black - 254 mL
  • Spicy Chocolate - 258 mL
  • Fucsia Bubble - 253 mL
  • Magic Teal - 255 mL
  • Nude - 256 mL
  • Copper Sunset - 251 mL
  • Cherry Berry - 250 mL
  • Silver Shimmer - 259 mL
  • Ultra Violet - 260 mL
  • Vanilla Sky - 261 mL
  • Electric Blue - 252 mL
  • Pink Pearl - 257 mL

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

Alter Ego
Alter Ego
Alter Ego
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Alter Ego

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.