Products

The T.R.U.E shampoo comes in a powder form. The powder transforms into a creamy, moisturizing foam. This shampoo is made using 70% less water than a standard liquid shampoo.

• Fragrance-free
• Color-protecting
• Vegan
• Not tested on animals

Size: 56g

A keratin-infused shampoo that deposits violet highlights, this formula gently cleanses and neutralizes brassy, warm, and yellow tones in blonde, highlighted, silver, and gray hair without stripping moisture. The results are cooler tones and hair that is shinier, stronger, easier to style, blonder, and healthier.

Urban Proof shampoo is a detoxifying and purifying carbon shampoo designed to counter urban environmental pollutants such as heavy metals and fine dust that come into contact with our hair daily, settling on the fiber. It acts as a purifier, absorbing impurities, excess sebum, and smog like a magnet.

• Ideal for all hair types, especially stressed and impure hair
• Detoxifying and anti-pollution action
• Black creamy texture
• Cleanses and purifies deeply
• Urban Shield Technology
• With 100% natural bamboo charcoal
• Absorbs impurities like a "magnet"

For gray and blonde hair

• Sulfate-free, gluten-free, soy-free, and paraben-free cleansing
• Lightens gray and blonde hair
• Highly pigmented; the most effective toning shampoo on the market
• An innovative shampoo with blue-violet pigments to enhance blonde and gray hair while neutralizing yellow and brassy tones.

Did you know...

• In the original formula, FDNC violet No. 2 is commonly used in other shampoos and conditioners for blonde hair. LOMA's purple shampoo and conditioner are much more effective at neutralizing warm tones.

Vanilla and blood orange Lomatherapy

How to use: Wet your hair, apply the desired amount, lather, rinse, and follow with LOMA's purple conditioner.

A lightweight shampoo infused with keratin, safe for color-treated hair and adds volume. This formula gently cleanses while removing buildup to create body, volume, and texture in the hair. The results are shiny, stronger, fuller, easier-to-style, and healthy hair.

Sulfate-free volumizing shampoo

• Advanced blend of quinoa, aloe vera leaf juice, limnanthes seed oil, and vitamins, combined with powerful rice proteins, working together to add more volume.
• Strengthens hair and supports styling.

Description: A luxury shampoo made with quinoa and horsetail extract, offering a rich lather for fuller, lighter, and cleaner hair, with a romantic citrus floral fragrance.

Main benefits: Cleanses, strengthens, and adds shine and volume without damaging the hair, for long-lasting volume.

What you need to know: This volumizing shampoo is enriched with sea buckthorn and quinoa, which protect and strengthen the hair. It cleanses, hydrates, and prepares hair for voluminous styling.

How to use: Wet hair. Rub 1 to 3 pumps in your hands. Massage into scalp and hair. Rinse thoroughly. Repeat if necessary.

A shampoo designed to cleanse fine hair and keep it soft and light from roots to ends. It restores body and volume, enhancing styling and hold.

Volumizing, nourishing, strengthening.

This shampoo is enriched with aromatic essential oils of petitgrain and jasmine.

Formulated with soy proteins that enhance softness, suppleness, shine, and the feeling of volume in hair, as well as with an orange leaf extract to revitalize the scalp.

The tangy top notes of grapefruit and lemon blend with a woody heart of petitgrain, finishing on a rich and comforting jasmine base.

Packaged in a minimalist and sleek rechargeable aluminum bottle that fits perfectly in your bathroom. An EWG VERIFIED™ formula, vegan and biodegradable, gentle on both hair and the planet.

100% vegan and cruelty-free - Aluminum bottle with a reusable pump designed to be refilled endlessly to reduce plastic waste.

This sulfate-free shampoo deposits the right amount of color while cleansing, helping to maintain a vibrant and true-to-tone color between salon visits. The specially designed light-reflecting pigments attach to the porous parts of the hair, filling and adhering to the hair shaft, enhancing the color with every wash.

• The rich lather of Watercolors nourishes each strand, keeping colored hair soft, shiny, and beautifully revitalized.
• Use this product to intensify or neutralize unwanted tones.

The Watercolors Intense shampoo was developed using a technology that employs a new approach to deliver the most intense direct dye deposit in a shampoo! The intense color and amazing conditioner are created through the use of complex direct dyes delivered by cationic conditioners derived from renewable natural sources.

• This places the Watercolors Intense shampoo in the pH range of 5.3 to 5.8, allowing for deep deposit without harsh drying.
• The Watercolors shampoo prevents fading and maintains intense color with weekly at-home use.

• For all hair types
• Makes hair soft and shiny
• Leaves no residue

Our Anti-Dandruff and Anti-Itch Shampoo gently removes dandruff, purifies, and soothes the scalp. Its regulating and toning formula is enriched with aloe vera, rockrose, and witch hazel, known for their anti-dandruff properties.

Patented Ectoin® and Dandrilys®. Silicone-free.

• For dark brown hair with unwanted red highlights.
• Formulated with a high percentage of natural-origin ingredients.
• Enriched with green pigments.
• Neutralizes unwanted red tones.
• Leaves hair radiant and shiny, enhancing cool tones.

Provides a creamy, sulfate-free wash that preserves color. Leaves curls refreshed and color protected. Leaves curls refreshed, shiny, and frizz-free.

Delon apple shampoo is rich and concentrated, helping to keep hair well hydrated. Helps prevent damage caused by heat from drying.

• Leaves hair shiny, soft, and easy to style.
• Recommended for all hair types.

Illuminating anti-yellowing shampoo for frequent use. Ideal for maintaining bleached, lightened, white blonde, and gray hair.

• Moisturizing
• Leaves hair silky and shiny
• Gently neutralizes unwanted yellow tones

Densifying and stimulating shampoo

• Stimulates the scalp and removes impurities
• Shampoo for frequent use
• Strengthens hair and restores its natural shine
• 92% ingredients of natural origin

Volumizing shampoo for fine hair

• Strengthens hair structure from within.
• Improves resistance to breakage.
• Creates a lightness and volume effect.

Soothing shampoo for sensitive scalp. Gentle and light shampoo with a sweet fragrance

• Cleanses, relaxes, and soothes the most sensitive scalps
• Ideal as a shampoo to alternate between treatments
• 97% of ingredients are of natural origin

Extend the vitality of your mineral blonde hair with our natural Blonde Hair Shampoo, highly concentrated with organic active ingredients from rare plants and a natural olfactory touch of Imperial Iris.

Silicone-free, 100% natural fragrance.

Color-refresh shampoo for brown-toned colored hair

• Compensates for color loss.
• The color regains its shine and the richness of its highlights.
• Hair regains its softness.

Gentle shampoo to clean and protect colored and bleached hair

• It creates a soft foam that rinses out easily.
• Cosmetic color intensity certified for up to 20 washes.
• Organic argan oil enhances the result by providing shine and softness.
• Static electricity control > style control
• 98% natural origin ingredients

The 950 ml size is now discontinued and has been replaced by Chromego 

• Removes color residues and alkalinity
• Stops oxidation
• Reduces color alteration

Color-refresh shampoo for red and mahogany tinted hair

• Compensates for color loss.
• The color regains its shine and richness of highlights.
• Hair regains its softness.