September–October 2026 promotion

Color masks. - Size: 250 mL

Passion Color Mask is the direct coloring range from Beauty & Kindness that protects and colors hair to enhance, intensify, and experiment. This product is a concentrate of ingredients with revitalizing and illuminating properties. Its formula preserves the hair structure, improving its appearance and providing radiant highlights, shine, and extreme softness. All Passion Color Mask products can be combined with each other, allowing you to create an infinite palette of shades to meet all needs.

• Ideal for levels 4 to 10.
• Nourishing color treatment.
• Preserves hair structure, improves appearance, gives vibrant highlights, shine, and softness.
• Vegan formula.
• 96% ingredients of natural origin. 80% biodegradable.

Usage:

1. After washing hair with the most suitable Alter Ego Italy shampoo, towel dry hair and put on gloves.
2. Apply evenly to lengths and ends and leave on for 3 to 15 minutes, depending on the chosen service and desired result.
3. Rinse thoroughly.

This luxurious mask restores and revitalizes hair, deeply repairs damage while enhancing strength and softness.

Hair 90% SMOOTHER*
• Repairs damage and boosts shine
• Smooths and strengthens
• Improves manageability and softness

This volumizing mist adds body, suppleness, and shine to fine or limp hair, while repairing and protecting the strands. It gives volume to fine hair and protects it from heat.

• Enhances suppleness and movement.
• Adds shine without stiffness.

Cleaning and exfoliating solution. Thanks to its softening and deep-cleansing texture, we can achieve a thorough cleanse and prepare the skin to receive treatment.

5 treatments

This styling cream repairs damage while improving manageability and smoothing frizz for a polished look. Repairs damage and tames frizz.

• Detangles to make styling easier.
• Softens and smooths.
• Enhances shine and control.

Sealing treatment developed to complement the Egobond treatment.

• It nourishes and detangles the hair.
• Provides a revitalized and healthy feeling.
• With memory polymers to ensure a dynamic styling effect.

This lightweight blow-dry spray repairs damaged hair, reduces frizz, and smooths strands for a sleek, shiny finish.

Repairs damaged hair and smooths strands
• Reduces drying time
• Tames frizz and flyaways
• Provides control and shine

This lightweight mist adds shine, softness, and suppleness while repairing
the hair surface. Repairs damage

• Enhances shine for a radiant finish
• Softens and smooths strands
• Controls flyaways without weighing down

Detangling oil enriched with Abyssinica oil from the depths, providing nourishing action.

• Seals the EGOBOND treatment, giving the final protective touch to the hair. Enhances hair vitality, smoothness, and shine.
• Ideal for dyed, bleached, and treated hair.
• Increases shine and softness while reducing frizz.
• Protects against heat sources.
• Restructuring properties.

This powerful, fast-acting treatment repairs damage and rebuilds internal strength for smoother, shinier hair.

• Repairs damage and enhances shine
• Rebuilds strength from within
• Smooths and softens
• Delivers quick and visible results

The MORPHOSIS ULTIMATE CARE conditioner is a revitalizing and illuminating formula that penetrates deeply into the hair fiber to reveal softer, silkier, and more nourished hair. Continue the luxurious salon treatment at home for total hair perfection.

VEGAN, PARABEN-FREE, SULFATE-FREE, GLUTEN-FREE, AND FREE OF SYNTHETIC COLORS

Restructuring mask enriched with the Keravis Bond Complex.

• A technology that detangles and deeply nourishes the hair fiber.
• Protects against frizz and split ends for perfectly shiny and silky hair.
• Highly moisturizing, restructuring, and detangling
• Ideal for dyed, bleached, and treated hair
• Leaves hair easier to manage for a shiny and healthy result
• Protects and repairs damaged hair and prevents split endsSplit ends

Revitalizing restructuring shampoo that extends the beneficial effects of salon treatments. Enriched with fermented rice extract, hyaluronic acid, plant-based collagen, and plant-derived peptides, it repairs the hair shaft from the inside out.

VEGAN, FREE FROM PARABENS, SULFATES, GLUTEN, AND SYNTHETIC COLORS

Enriched with fermented rice extract, hyaluronic acid, vegan collagen, and 100% plant-based long-lasting film-forming resin, it strengthens and restores hair. Leaves damaged hair extremely soft, silky, and shiny with a rejuvenated appearance.

VEGAN, PARABEN-FREE, SULFATE-FREE, GLUTEN-FREE, AND FREE OF SYNTHETIC COLORS

For all hair types, especially normal to dry, colored, and chemically treated hair.

• Gluten-free, soy-free, and paraben-free
• Deep-penetrating conditioner to hydrate, strengthen, and add shine to hair.
• Helps control frizz and preserve color

Did you know…

• LOMA's moisturizing treatment works quickly to penetrate and rebuild the hair fiber from within, providing strength and shine to dry, dehydrated hair.

Vanilla and orange aromatherapy

How to use: Apply to clean, damp hair from roots to ends, leave on for 3 minutes, then rinse.

Restructuring shampoo for damaged hair.

• Protects and repairs colored and bleached hair.
• Hair becomes easier to comb, shinier, and healthier after each use.
• Ideal for dyed, color-treated, and processed hair
• Repairs and protects hair from the stress of technical treatments
• Protects against split ends and frizz
• Easier to manage, shinier and healthier hair

For gray and blonde hair

• Sulfate-free, gluten-free, soy-free, and paraben-free cleansing
• Lightens gray and blonde hair
• Highly pigmented; the most effective toning shampoo on the market
• An innovative shampoo with blue-violet pigments to enhance blonde and gray hair while neutralizing yellow and brassy tones.

Did you know...

• In the original formula, FDNC violet No. 2 is commonly used in other shampoos and conditioners for blonde hair. LOMA's purple shampoo and conditioner are much more effective at neutralizing warm tones.

Vanilla and blood orange Lomatherapy

How to use: Wet your hair, apply the desired amount, lather, rinse, and follow with LOMA's purple conditioner.

For all hair types, especially normal to dry, colored, and frizzy hair.

• Sulfate-free, gluten-free, soy-free, and paraben-free cleansing
• Hydrate and restore hair for silky, shiny locks.
• Ideal for moisturizing dry scalps.
• Helps control frizz and preserve color

Did you know…

• LOMA moisturizing shampoo safely creates an excellent foaming bath!
• The moisturizing shampoo is LOMA's most effective solution for a healthy scalp.

Pure Lomatherapy with mango, orange, and mandarin

How to use: Wet your hair, apply the desired amount, lather, rinse, and follow with LOMA moisturizing care.

Leave-in sealing treatment formulated with keravis.

• Ideal for all hair types, especially colored, bleached, and treated hair
• Creates a protective film on the shaft that can shield hair from external agents. Ideal for dyed, bleached, and treated hair
• Strengthens and hydrates while enveloping the hair fiber
• Restructuring properties

For all hair types, especially fine to normal hair.

• Safe for color-treated hair
• Shine and detangling
• Heat protection
• Sulfate-free cleansing, soy-free, gluten-free, and paraben-free
• Naturally nourishing and purifying to leave hair and scalp healthy
• Enhance, protect, restore, and repair the hair’s natural moisture balance
• Our most effective solution for oily hair and scalps; citrus deeply cleanses while adding shine and radiance.

Did you know…

• LOMA’s daily shampoo and conditioner are our most cleansing, clarifying, and volumizing products.
• Daily use of shampoo and conditioner will add density and volume to fine hair while keeping it light and easy to style.

Mandarin, orange, and grapefruit Lomatherapy

How to use: Wet your hair, apply the desired amount, lather, rinse, and follow with your daily LOMA treatment.

For all hair types

• Adds volume and shine
• Thermal and flat iron protection
• Humidity resistant
• Seals and protects color-treated hair
• Intense shine and medium hold

Did you know…

• The volumizing mousse is LOMA's signature styling mousse.
• On wet hair, the Volumizing Mousse is a medium-hold volumizing mousse.
• On damp hair, the Volumizing Mousse is a strong-hold volumizing mousse.

Pear Lomatherapy

How to use: Apply a dose to damp hair, evenly from roots to ends.

MORPHOSIS ULTIMATE CARE SHAMPOO is an intensive and revitalizing shampoo that is gentle on the scalp while fully moisturizing the hair. Continue the luxurious salon treatment at home for total hair perfection.

VEGAN, PARABEN-FREE, SULFATE-FREE, GLUTEN-FREE, AND FREE OF SYNTHETIC COLORS

For all hair types, even non-curly hair

• Medium hold, flexible styling cream that activates curls and waves
• Works very well on non-curly hair for a firmer styling cream
• low shine
• Helps control frizz and preserve color

Did you know…

• Curvy Cream can be used on curly or straight hair.
• The founder of LOMA, David Hanen, absolutely likesCurvy Cream. It’s one of her favorite products!
• Curvy Cream doesn’t create curls and waves, it activates them.

Cranberry and pear Lomatherapy

How to use: To define curls: Apply the desired amount to clean, damp hair, from roots to ends.

For a tousled or natural look: Apply a small amount to dry hair.

For all hair types, especially dry, dehydrated, and chemically treated hair.

• Safe for keratin-treated hair and hairpieces
• Repairs and restores hair
• Sulfate-free, gluten-free, soy-free, and paraben-free cleansing
• Formulated with skin care cleansers
• As sulfate-free as possible
• Helps control frizz and preserve color

Did you know…

• LOMA’s nourishing shampoo and conditioner are the most hydrating, repairing, and luxurious duo offered by LOMA.
• David Hanen, the founder of LOMA, loves the nourishing shampoo. It’s one of his favorite products!
• When used on fine or thinning hair, little or no conditioner is needed.

anti frizz
Cranberry and pear Lomatherapy

How to use: Wet your hair, apply the desired amount, lather, then rinse and follow with LOMA nourishing conditioner.

For gray and blonde hair

• Uses pure direct color pigments, unlike 99% of other color conditioners on the market.
• Lightens gray and blonde hair
• Highly pigmented; the most effective toning treatment on the market
• Coloring and toning tool used in salons (to be applied on dry hair for optimal application)
• Gluten-free, soy-free, and paraben-free
• An innovative conditioner, tinted blue-violet, that enhances blonde and gray hair while neutralizing yellow and brassy tones.

Did you know...

• In the original formula, FDNC violet No. 2 is commonly used in other shampoos and conditioners for blonde hair. LOMA's purple shampoo and conditioner are much more effective at neutralizing warm tones.
• Thanks to the electric charge of its formula, the purple conditioner will adhere/deposit better on the hair.

Lomatherapy with lemon and eucalyptus

How to use: Apply to clean, damp hair and massage from roots to ends for 2 to 3 minutes, then rinse.