All products

Anti-frizz taming mask. Taming Mask is the mask specifically formulated to maintain the ShapEgo smoothing treatment.
Its rich and creamy formula detangles, hydrates, and deeply nourishes. It has an antistatic effect without weighing hair down, leaving hair smooth, silky, and flexible.

• Rich and creamy formula
• Detangles, hydrates, and deeply nourishes.
• Provides an antistatic effect without weighing hair down.
• Smooth, silky, and elastic hair

Classic smoothing treatment. It shapes the style of natural or treated hair,
very curly or frizzy, with a long-lasting smoothing effect. It adds shine, reduces volume, and makes hair flexible.

• Semi-permanent smoothing treatment
• Ideal for natural or chemically treated hair, very curly or kinky
• Long-lasting smoothing effect
• Reduces volume
• Leaves hair extremely shiny, soft, and hydrated.
• The treatment effect can last up to 5 months

Smoothing spray treatment. Shapes blonde, bleached, or white hair, providing a perfect natural smoothness while neutralizing warm tones.

• Shapes blonde hair
• Ideal for blonde, heavily bleached, or white hair
• Perfect natural smoothness
• Neutralizes unwanted warm and yellow tones
• Treatment duration: up to 5 months

Styling treatment. Shapes curly hair that is soft and well-defined. Reduces volume and has an effective anti-frizz effect.

• Shapes curly hair
• Ideal for hair that needs definition
• Long-lasting anti-frizz effect
• Reduces volume
• Extremely soft hair
• Treatment duration: up to 3 months

Purifying and cleansing body and hair shampoo. Suitable for frequent use and for all hair and skin types. Cleanses, purifies, and deeply sanitizes.

• With a moisturizing and protective action against external pollutants.
• For frequent use, suitable for all skin and hair types.

Urban Proof Hair Nectar is a leave-in blue light protective treatment for mid-lengths and ends that can counteract this damage and protect hair from exposure to digital pollution sources.

• Blue light protective treatment for mid-lengths and ends
• Ideal for all hair types
• Protects against damage caused by exposure to digital pollution
• Protects against environmental stress factors
• Controls oxidative stress and irritation, detoxifies hair fibers
• Leave-in formula
• With B-Circadin digital anti-pollution technology

Urban Proof Hair Scalp & Skin Concentrate is a leave-in blue light protective treatment for the scalp and hair roots that can counteract this damage and protect hair from exposure to digital pollution sources. 

• Blue light protective treatment for the scalp and hair roots
• Protects against damage caused by exposure to digital pollution
• Anti-aging
• Protects against environmental stress factors
• Controls oxidative stress and irritation and detoxifies hair fibers
• Leave-in formula
• With B-Circadi digital anti-pollution technology