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Intensive energizing treatment for thinning hair and oily scalps. Reactivates micro-blood circulation, nourishes the hair bulb, strengthens hair structure, slows hair loss, and promotes an environment conducive to growth. Provides essential nutrients to the scalp, resulting in thicker, stronger, and fuller hair.

VEGAN, PARABEN-FREE, SULFATE-FREE, GLUTEN-FREE, AND FREE OF SYNTHETIC COLORS

• Cordless function
• Ultra-powerful high-performance motor - 9,000 rpm
• Stainless steel blade coated with diamond "DLC": maximum edge durability and less friction between blades
• Fast-charging lithium-ion battery (90 min)
• Battery life: 90 min
• Cutting blade adjustment lever with 5 different positions: 1/64" - 3/64" - 5/64" - 3/32" - 1/8" | 0.33-1.05-1.8-2.55-3.33 mm
• Cut length adjustment with attachment comb from 1/16" to 7/8" | 1.5 to 22 mm
• 9 attachment combs included: 1/16"- 1/8"- 3/16"-1/4"- 3/8"- 1/2"- 5/8"- 3/4"- 7/8" | 1.5-3-4.5 6-9-13-16-19-22 mm
• Professional 3 m / 9.85 ft cord

Official IQ hair dryer holder; sleek design for the counter or workspace; space-saving holder for the ultimate professional hairdresser.
Hair dryer holder; fits most flat irons, curling irons, and other styling tools; convenient holder for the world's smartest hair dryer.
Compact and ergonomic design; helps organize the bathroom counter or professional styling station; extends the lifespan of your hair dryer.
Ideal for small spaces; perfect accessory for hairdressers, hair salons, or barber shops; helps organize tight spaces.
Suction cups for secure placement; professional holder to protect hair styling tools; designed for easy use and tool preservation.

Genuine boar bristles - ideal for smooth styling

An essential accessory worthy of a hair salon, designed to smooth, shine, and strengthen hair. Carefully crafted, this brush features 100% natural boar bristles that distribute your hair's natural oils from root to tip, leaving it silky, soft, and healthy-looking.

• Framar's famous AccuSoft bristles are tapered to capture and distribute color evenly, quickly, and precisely on the hair.
• The wide brush head is designed for full-surface coloring work and root tapping while being comfortable in your hand.

The blue nano-titanium barrel evenly distributes heat up to 430°F to create long-lasting, shiny curls. Slim and lightweight in design, the device is easy to handle and offers maximum comfort.

• 1/2 inch barrel; perfect for achieving tight curls
• Nano titanium technology
• Digital temperature control
• Even heat distribution for gentler styling on hair
• Heats up to 430°F
• Dual voltage
• 2-year limited warranty

Available with 1/2 inch, 1 inch, 1-1/4 inch, and 1-1/2 inch barrels.

Green ammonia-free bleaching powder
Ideal for natural hair
Vegan
USAGE
Mix 1:2 with all Fanola developers and with Violet Peroxide up to 30 vol.
Use the scale for perfect and precise dosing
Mix well to obtain a smooth, creamy, and uniform texture.
The technical process to achieve a perfect blonde is a step-by-step journey that requires the use of appropriate and effective professional products.

Ideal for properly managing red tones during lightening. Its gentle formula ensures better respect for natural pigmentation.

The special Vegan formula, free of Silica and Ammonia, allows for progressive, even, and homogeneous lightening.

Green Lightener is recommended for bleaching services starting from a dark base (level 4/6).
Thanks to the green pigment, it neutralizes red tones while continuing to lighten the hair.

Lightening levels 5

Purple anti-brassiness bleaching powder
Ideal for natural and colored hair
USAGE
Mix 1:2 with all Fanola developers and with Violet Peroxide up to 30 vol.
Use the scale for perfect and precise dosing
Mix well to obtain a smooth, creamy, and homogeneous texture.
The technical process to achieve a perfect blonde is a step-by-step journey that requires the use of appropriate and effective professional products.

The hairdresser’s best ally for properly managing yellow tones during bleaching. Violet Lightener is the essential product to achieve perfect lightening at levels 8/9/10.

Its special formula contains violet pigment that neutralizes yellow tones during bleaching, resulting in a brighter and more even color effect.

Violet Lightener is recommended for bleaching services starting from a medium base (5/7) and to counteract the yellow tone caused by the treatment.

Vegan, silica-free

Lightening levels 7

Compact blue lightening powder with moisturizing and restructuring action
Ideal for fine, previously treated and sensitized hair, for natural and colored hair
USAGE
Mix 1:2 with all Fanola developers and with Violet Peroxide.
Use the scale for perfect and precise dosing
Mix well to obtain a smooth, creamy, and homogeneous texture.
The technical process to achieve a perfect blonde is a step-by-step journey that requires the use of appropriate and effective professional products.

Formulated with the active Osmo Protector, it provides total protection not only for disulfide bonds but for the entire keratin structure, resulting in maximum hydration during and after the bleaching service.
It works by promoting the adhesion of water molecules to the hair, thus protecting it from harsh chemical agents.

Thanks to the pending patent moisturizing and restructuring technology, hair is protected even during the lightening treatment, and the color is brighter and more uniform.

Blue Lightener is used for lightening services starting from a dark base (level 3/5). The blue pigment counteracts the orange tone during lightening.

Vegan, silica-free, paraffin-free

Lightening levels 7

The desire for color means that more and more consumers are turning to extreme shades. The hairdresser needs a lightener that allows them to make these changes while keeping the hair healthy and intact.

• This result is now possible with DECOLOR B CLAY LIGHTENER, the ammonia- and fragrance-free lightener that offers better hair texture quality, even on damaged hair, thanks to a blend of protective substances, including Guar gum and sugar derivatives.

• Perfect for all lightening techniques, especially freehand methods, DECOLOR B CLAY LIGHTENER has a clay-like consistency that makes application easier.

• Do not catch or pull hair
• Hold hair firmly in place and prevent slipping
• Can be doubled for a larger bun
• 3.5 in diameter
• 3/Bag (same color)

Gel recommended for complex and structured hairstyles. Shapes the hair for a flawless and long-lasting effect. Ideal for complex hairstyles, or for styling and holding short hair.

Fixative, shaping, moisturizing.

Second phase of the professional Rebuild treatment. It works by revitalizing and smoothing to close the cuticle and seal nutrients inside the hair fiber. Its acidic pH formula contains ingredients that protect the outer cuticle, thereby improving strength and shine.

For all hair types.

Conditioning, smoothing, and sealing.

First phase of the professional Rebuild treatment, designed for dry and brittle hair that needs revitalizing. Its formula, rich in ingredients, penetrates and repairs the hair cortex. The plumping and filling serum has a formula with a higher pH than that of the hair, promoting the opening of the cuticles and the penetration of nutrients.

For all hair types.

Plumping, nourishing, and repairing.

Easy-to-use hair color, ready to use, without activator. It leaves hair soft and shiny, enhances highlights, and revives color. Fades gradually, without a regrowth effect. Ideal for a new look, refreshing or contrasting existing highlights, or creating bold color effects.

Shampoo with a creamy texture containing glycerin, formulated to cleanse curly, dry, and unruly hair. It leaves hair soft and shiny thanks to its concentration of active ingredients and plant-based glycerin.

Nourishing, detangling, smoothing.

Alter Ego invites you to discover a new way to stay ahead of trends through its webinars. In one hour, explore our ranges, dive into the heart of current trends, and learn more about our expertise — all for free.

 

 

 

September 14, 2026, 9:30 AM to 10:30 AM - The bold browns of autumn

November 2, 2026, 9:30 AM to 10:30 AM - The trendy Colorations for the holiday season

Date to be announced  Fast Color 10 techniques and tips

 

Recreate a spa experience at home with this Wet Brush scalp massage and exfoliation brush! This tool is an excellent addition to any shower routine as it deeply cleanses while removing product buildup and excess sebum. The brush features fine bristles that exfoliate while the larger bristles gently massage the scalp. Use it with your favorite treatment, shampoo, or conditioner to promote hair health from the root.

Features:
Promotes scalp health
Fine and larger bristles
Exfoliates the scalp
Removes product buildup and excess sebum

The skin is stimulated by the hairs, which locally activate blood circulation and ensure healthy beard hair growth. Skin flakes and loose hairs are removed with this 100% natural beard brush.

Leave-in anti-frizz smoothing spray with thermal and protective action. It is ideal for all hair types.

Nourishing and neutralizing conditioner that fights unwanted red tones. Its formula leaves hair light, silky and shiny with a cool brown tone. Ideal for brown and colored hair (tones 3, 4, 5).

Apply evenly to the lengths and ends. and gently massage. Leave on for 3 to 5 minutes, then rinse. Wearing suitable gloves is recommended.

 

Conditioner with a creamy glycerin texture, formulated to detangle and repair damaged hair. It restores the natural hydration of brittle hair for instant detangling and softness.

Restructuring, smoothing, restructuring.

2-step leave-in conditioner for color protection.

• Suitable for all hair types
• It coats the hair fiber, making hair easy to style, soft, shiny, and elastic
• Cut lotion for colored hair
• Cashmere effect
• 98% natural origin ingredients

Soothing pre-shampoo, provides a calming effect in case of skin tension and redness, offering relief to the most sensitive scalps.

HOW TO USE:
Apply before shampooing over the entire scalp, gently massaging. Leave on for 5 minutes, rinse, and follow with Soothing Calming Shampoo.

Polishes hair for a shiny finish, improves texture and control during styling.

• Perfect for medium to coarse and stressed hair.
• Restores moisture, leaving hair soft and easy to manage during styling.
• Smooths and softens the hair shaft.

Purifying rebalancing treatment that, thanks to the blend of rosemary, watercress, and sage, helps fight dandruff and excess sebum by exerting a rebalancing action on the scalp. DIRECTIONS FOR USE: Apply before shampooing over the entire scalp, gently massaging. Leave on for 5 minutes, rinse, and apply the Balancing Shampoo.

Color revitalizing mask.

Product benefits:

• Repairs and protects the hair fiber for all types of colored hair.
• For a temporary change to a deep and bold fuchsia color.
• Adds extra shine and richness of highlights.
  
• The color is more visible on bleached hair.

Vegan formula / Paraben-free / Mineral oil-free

Benefits

• Antioxidant and nourishing properties. Protects color.
• Soft hair with vibrant color.
• Acts like cellular cement in keratin and restructures damaged hair fiber.
• Rebuilds the hair fiber from within.
• Adds color.
• Hair regains the richness of its color and highlights.

Fragrance

• Green with lemon essential oil. Antioxidant.
• Fresh opening, citrus notes on a fruity body with pronounced tropical notes. A light floral base adds a delicate touch.

Application

• Apply evenly on washed and towel-dried hair.
• Leave on for 5 to 10 minutes depending on the desired effect. Rinse.
• We recommend wearing gloves.

Revitalizing color mask for lightened hair.

Product benefits:

• Repairs and protects the hair fiber.
• Restores the beauty of lightened hair with a richness of personalized, vibrant, and unique pink tones (powder pink, intense, pale, subtle, etc.)
• Adds extra shine.
  
• The color is more visible on lightened hair.

Vegan formula / Paraben-free / Mineral oil-free

Benefits

• Antioxidant and nourishing properties. Protects color.
• Soft hair with vibrant color.
• Acts like cellular cement in keratin and restructures damaged hair fiber.
• Rebuilds the hair fiber from within.
• Adds color.
• Hair regains the richness of its color and highlights.

Fragrance

• Green with lemon essential oil. Antioxidant.
• Fresh opening, citrus notes on a fruity body with pronounced tropical notes. A light floral base adds a delicate touch.

Application

• Apply evenly on washed and towel-dried hair.
• Leave on for 5 to 10 minutes depending on the desired effect. Rinse.
• We recommend wearing gloves.