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Base mask for direct pigment coloring. Easy to use. Can be mixed with any shade for a more natural result and better hair hydration.

Wheat straw plastic bowl with INsight logo print.
It can be washed (even in the dishwasher) and reused indefinitely.

Make a splash with the Original Detangler Ariel, inspired by Disney's adventurous princess from "The Little Mermaid"! This vibrant design, featuring ocean blue and coral pink tones accented with seashell patterns, captures Ariel's playful spirit and her love for exploring the underwater world. It's the perfect way to bring a bit of the little mermaid's magic to your daily hair care routine.

The Original Detangler features exclusive IntelliFlex bristles, designed to glide smoothly through knots and tangles while reducing breakage by 55%*, helping to keep hair strong, smooth, and healthy-looking.

Ideal for all hair types: straight, wavy, curly, or textured! This brush can be used wherever you need it: after showering, during styling, or on the go. Its lightweight design lets you take it anywhere for effortless detangling anytime.

Let your hair express itself freely with the Rapunzel Original Detangler brush, inspired by Disney's lively princess from "Tangled." This vibrant design, featuring playful purple tones and golden accents, pays tribute to Rapunzel's creativity and adventurous spirit.

The Original Detangler features exclusive IntelliFlex bristles, designed to glide smoothly through knots and tangles while reducing breakage by 55%*, helping to keep hair strong, smooth, and healthy-looking.

Perfect for all hair types: straight, wavy, curly, or textured! This brush can be used wherever you need it: after showering, during styling, or on the go. Its lightweight design lets you take it anywhere to effortlessly detangle your hair anytime.

A multifunctional lotion with invigorating and brightening effects. Ideal for complementing Native treatments in the salon or at home. Added to Native coloring herb blends, it makes them creamier and easier to apply.

Ideal for creating everyday hairstyles, the WetBrush Graphic Monochrome Silver kit includes two key brushes that help detangle dry or wet hair while protecting it from breakage and split ends.

Kit contents:

Pro Detangler
Equipped with IntelliFlex bristles, this brush glides smoothly through all hair types to make lengths easier to style and smoother.

Pro Flex Dry Paddle
Featuring an open vent design to remove excess moisture from hair more quickly, this flat brush makes drying fast and easy. Thanks to the brand’s HeatFlex bristles, you can use it safely with your hairdryer, while its large size makes it ideal for long, thick hair.

Fashion Claw Clips x 4
A set of four different hair clips offering a strong and secure hold.

Anti-frizz taming mask. Taming Mask is the mask specifically formulated to maintain the ShapEgo smoothing treatment.
Its rich and creamy formula detangles, hydrates, and deeply nourishes. It has an antistatic effect without weighing hair down, leaving hair smooth, silky, and flexible.

• Rich and creamy formula
• Detangles, hydrates, and deeply nourishes.
• Provides an antistatic effect without weighing hair down.
• Smooth, silky, and elastic hair

Classic smoothing treatment. It shapes the style of natural or treated hair,
very curly or frizzy, with a long-lasting smoothing effect. It adds shine, reduces volume, and makes hair flexible.

• Semi-permanent smoothing treatment
• Ideal for natural or chemically treated hair, very curly or kinky
• Long-lasting smoothing effect
• Reduces volume
• Leaves hair extremely shiny, soft, and hydrated.
• The treatment effect can last up to 5 months

Smoothing spray treatment. Shapes blonde, bleached, or white hair, providing a perfect natural smoothness while neutralizing warm tones.

• Shapes blonde hair
• Ideal for blonde, heavily bleached, or white hair
• Perfect natural smoothness
• Neutralizes unwanted warm and yellow tones
• Treatment duration: up to 5 months

Styling treatment. Shapes curly hair that is soft and well-defined. Reduces volume and has an effective anti-frizz effect.

• Shapes curly hair
• Ideal for hair that needs definition
• Long-lasting anti-frizz effect
• Reduces volume
• Extremely soft hair
• Treatment duration: up to 3 months

Purifying and cleansing body and hair shampoo. Suitable for frequent use and for all hair and skin types. Cleanses, purifies, and deeply sanitizes.

• With a moisturizing and protective action against external pollutants.
• For frequent use, suitable for all skin and hair types.

Urban Proof Hair Nectar is a leave-in blue light protective treatment for mid-lengths and ends that can counteract this damage and protect hair from exposure to digital pollution sources.

• Blue light protective treatment for mid-lengths and ends
• Ideal for all hair types
• Protects against damage caused by exposure to digital pollution
• Protects against environmental stress factors
• Controls oxidative stress and irritation, detoxifies hair fibers
• Leave-in formula
• With B-Circadin digital anti-pollution technology

Urban Proof Hair Scalp & Skin Concentrate is a leave-in blue light protective treatment for the scalp and hair roots that can counteract this damage and protect hair from exposure to digital pollution sources. 

• Blue light protective treatment for the scalp and hair roots
• Protects against damage caused by exposure to digital pollution
• Anti-aging
• Protects against environmental stress factors
• Controls oxidative stress and irritation and detoxifies hair fibers
• Leave-in formula
• With B-Circadi digital anti-pollution technology

Intensive rinse-out treatment to control the most unruly hair. It gently nourishes the hair fiber, restoring light and shine. Hair becomes lighter and more flexible, frizz is instantly tamed, and styling is better controlled. The delicate fragrance gives the hair a unique scented note.

HOW TO USE:
After washing with Silk Oil Shampoo, for medium-fine hair, it is recommended to apply Silk Oil Illuminating Treatment directly to the entire towel-dried hair. For medium-thick hair, it is recommended to apply Silk Oil Conditioner first and, after its processing time, apply Silk Oil Illuminating Treatment. Leave on for a few minutes and then style as usual.