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The Techno fruit Color formula is enriched with a keratin delivery system based on Garcinia Mangostana, a powerful antioxidant, coconut oil, cotton, and honey to nourish and add elasticity to the hair, and keratin to repair, protect, and strengthen.

• The creamy, conditioned texture is easy to mix and apply for precise and reliable results.
• Cosmetic results with extraordinary shine.
• Optimal color hold for long-lasting results.
• 100% coverage of gray hair.
• Precise and reliable colors for all shades.
• Simple and quick mixing and application thanks to the conditioning texture.

The permanent hair color that ensures perfect coverage of gray hair on any base color.

• An ultra-gentle formula with an infinite chromatic range of tones and shades. 
• Its low ammonia level works by respecting the hair's balance and keeps it healthy, shiny, and radiant. 
• PPD-FREE

A formula enriched with next-generation carrier substances capable of accelerating pigment penetration inside the hair without causing overload, while ensuring brightness, even color, and absolute color result fidelity.

• Up to 100% gray hair coverage
• No pigment overload
• Extreme brightness
• Delicate fragrance with floral notes
• With AMMONIA
• Vegan Friendly

Improves cream color application Maintains initial volume unchanged even after some time

• Alter Ego cream coactivator oxidant - Available in different hydrogen peroxide volumes
• Enriched with mangosteen (Garcinia Mangostana)
• Easy-to-mix cream formula
• Enhances the coloring or bleaching result
• For a smooth and even application

Gentle demi-permanent tone-on-tone hair color without ammonia. 

• Restores shine and protects the hair fiber.
• Gently and delicately treats hair. Available in 46 shades for creative combinations and custom colors.
• Enhances natural color with luminous highlights.
• Used as a Collage refresh. 
• Tones highlights. 
• Delivers maximum shine.
• Covers 80% of gray hair when applied to clean, dry hair. 
• Extends color longevity. 
• Quick and even dilution. 
• PPD-FREE

With Mineral Colours, discover a wide range of natural and long-lasting hair dyes, formulated with our precious extracts of Breton Pearl for its high mineral concentration, arginine, plant oils and butters, and our complex of certified organic dye plants to bring out the highlights of your future color.

Mineral Colours is an exclusive colorist experience, embodying the values of excellence and respect for the colorist profession. Provides 100% coverage of gray hair and is guaranteed free from MEA (ethanolamine), ammonia, PEG, EDTA, resorcinol, PPD, and PTD.

A permanent ammonia-free, PPD-free color with a specific anti-aging action to meet the growing demand for gentle coloring.

• Covers 100% of gray hair
• Protects the hair fiber
• High cosmetic quality
• Beautiful colors true to the color chart
• Endless possibilities for a coloring service
• Personalized and creative
• Delicate fragrance
• Intense and vibrant colors
• Reliable coloring results
• High lightening level (up to 4 shades)
• Maximum customization

The high-performance permanent ammonia-free hair color cares for hair and delivers pure shine and vibrant color.

• Revitalizing effect.
• Maximum comfort and softness.
• 100% coverage of gray hair.
• Better wash resistance.
• PPD-free. 
• Developed with OF5 technology, it delays the oxidation of dyes, which helps make the color more vibrant and long-lasting. 
• The OF5 molecule is an active ingredient 100% similar to hair fiber, ensuring absolute respect for it and maximum softness. 
• To make the experience even more enjoyable, the product has been formulated with a light fragrance composed of green floral notes of anise and lily of the valley.

The LIQUIDS can be used individually or combined with other shades for a more personalized formula. Achieve rich color, incredible shine, and revitalized hair. All in under 20 minutes!

• Ammonia-free, does not lift natural or colored pigments. 
• Gentle and balanced pH. 
• Fades gradually while preserving the original color. 
• Long-lasting hold up to 24 shampoos for bright & vibrant color without staining the scalp. 
• Formula based on Lumiplex C, a combination of Vitamin C & antioxidants to ensure incredible shine and healthy hair. 
• Preserves vibrant color thanks to L’ANZA’s exclusive Flower Shield Complex. 
• Easy & fast heat-free coloring service - up to 20 minutes processing time. 
• Effective use thanks to the L’ANZA bottle applicator. 
• Refreshing fragrance.

Progressive and balanced lightening action. Neutralizes unwanted underlying warm tones. Gentle formula made with eco-certified Inca oil and Active Shine. Ammonia-free for excellent scalp comfort and absolute respect for hair structure.

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The anti-yellowing neutralizing shampoo gently cleanses and effectively fights unwanted yellow tones, enhancing hair radiance and promoting long-lasting shine. Hair is silky, easy to style, and soft to the touch.

Apply to the scalp and wet hair, massage and leave on for 3 to 5 minutes, then rinse. It is recommended to wear suitable gloves.

• Contains a restorative and protective Keratin Healing System and Flower Shield Complex formula.
• 5 specific oxidants for all coloring services.
• Use with L'Anza Repairing Coloring products for richer and more vibrant bleaching and permanent coloring.

Enriched with natural ingredients and certified organic dye plants, we are committed to offering the most effective permanent hair color while combining the highest level of naturalness in our formulas.

Color formula that guarantees intense and long-lasting color while respecting the hair fiber. Rich in oils, it restructures and revitalizes the hair. Pre-naturalized coloring system with low ammonia content that ensures optimal coverage of gray hair without having to mix the shade with the corresponding natural base.

Coloring, restructuring, conditioning.

Color masks. - Size: 250 mL

Passion Color Mask is the direct coloring range from Beauty & Kindness that protects and colors hair to enhance, intensify, and experiment. This product is a concentrate of ingredients with revitalizing and illuminating properties. Its formula preserves the hair structure, improving its appearance and providing radiant highlights, shine, and extreme softness. All Passion Color Mask products can be combined with each other, allowing you to create an infinite palette of shades to meet all needs.

• Ideal for levels 4 to 10.
• Nourishing color treatment.
• Preserves hair structure, improves appearance, gives vibrant highlights, shine, and softness.
• Vegan formula.
• 96% ingredients of natural origin. 80% biodegradable.

Usage:

1. After washing hair with the most suitable Alter Ego Italy shampoo, towel dry hair and put on gloves.
2. Apply evenly to lengths and ends and leave on for 3 to 15 minutes, depending on the chosen service and desired result.
3. Rinse thoroughly.

This color-preserving shampoo gently cleanses while maintaining shine
and protecting against fading.

• Preserves HAIR COLOR SHINE for up to 30 washes*
• Gently cleanses without altering color
• Prevents fading and dullness

This transformative care oil nourishes and strengthens the hair,
smooths its surface, and makes styling easier.

Hair 90% SMOOTHER*
• Repairs damage and enhances shine
• Smooths and strengthens
• Improves manageability and softness

Revitalizes and strengthens hair damaged by coloring, improves its elasticity, softness, and resistance to fading. Preserves HAIR COLOR BRILLIANCE for up to 30 washes*

• Prevents future fading
• Repairs damaged and over-processed hair
• Provides heat protection

• Oxidizing cream formulated with Abyssinian oil that protects the fiber and scalp. Extreme pH.
• Dense and creamy texture that facilitates mixing and application.

This daily conditioner nourishes and revitalizes dry hair.

• Hair 92% SOFTER*
• Rehydrates and nourishes dry hair
• Detangles and revitalizes for easier styling

This creamy, non-stripping shampoo hydrates and nourishes dry hair.

• Hair 92% SOFTER*
• Produces a rich, luxurious lather for long-lasting hydration
• Cleanses without removing essential nutrients

This heat-activated keratin drying treatment seals the cuticle, eliminates frizz, significantly reduces drying time, and protects against damage caused by the environment, chemical treatments, and heat styling. The result is shiny, smooth, frizz-free, and healthy hair for days.

Revitalizing shampoo that helps prevent hair loss.

• Provides energy and strength to weakened hair.
• Thanks to its gentle cleansing base, it can be used daily.
• Neutral pH.

This anti-breakage shampoo cleans while strengthening fragile hair.
• 7.5 times less breakage*

• Strengthens and fortifies fragile, brittle hair
• Gently cleanses without stripping

This rich and moisturizing mask repairs extremely dry and brittle hair.

• Hair 92% SOFTER*
• Intense and long-lasting hydration
• Restores a soft touch