Products

For creative coloring techniques
Keeps colored strands with different shades separate without having to use aluminum foil.

Usage:
To be used only mixed with Alter Ego Italy oxidative color and co-activator cream (10-20-30-40 vol)

RECOMMENDED MIXES:
20 ml Tecnofruit/My Colour, 30 ml Co-activator cream, 2 ml Creative Changer

To create creative looks involving the use of different colors on hair strands.

Creative Changer is a professional color-separating thickener for creative techniques. It keeps colored strands with different shades separate, thus preventing tone and highlight contamination without having to use aluminum foil.

When your customers complain of itching, redness, or a stressed and tight scalp, our Scalp Comfort Cream comes to the rescue. This exceptional treatment rebalances the scalp and provides an instant feeling of well-being, like a soothing hug.
This Cosmos Natural certified cream soothes red or irritated scalps, preserving their health and comfort. Apply it and let it work. You don’t even need to rinse.

The Scalp Comfort Cream is a true oasis of relief for sensitive scalps.

Soothing, rebalancing, calming.

Moisturizing day cream with Kahai Oils, Coconut & Mango Butter. A light texture, ideal as a makeup base to hydrate the skin throughout the day.

Suitable for all skin types.

Nourishing and anti-aging night cream thanks to its Reverskin® patent and antioxidant ingredients. With Pistachio Oil, Kahai, Cocoa Butter & Birch Bark, ingredients known for their multiple benefits, for a comprehensive and effective action.

Suitable for all skin types.

You don’t need hours, dozens of different tools, or multiple products to get the best-looking curls possible. Just use the It's a 10 Coily Miracle Curl Cream.

Here are 10 benefits:

1. Non-greasy
2. Non-stiffening
3. Definition
4. Frizz-free control
5. Long-lasting shine
6. Disciplined feel and pleasant to the touch
7. Moisturizing hold
8. Enhanced texture
9. Smooth hair
10. Bouncy curls

Curly hair is naturally delicate and needs nourishing care to be perfectly smooth and enhanced. That’s why the It's a 10 Coily Miracle Moisture Cream focuses on providing the intense hydration curly hair needs without weighing it down or making it brittle.

Here are 10 benefits:

1. Nourishing formula
2. Layerable
3. Soft curl definition
4. Smooths
5. Adds shine
6. Detangles
7. Helps reduce frizz
8. Creates a silky feel
9. Heat protection
10. Color safe

This heat-activated keratin drying treatment seals the cuticle, eliminates frizz, significantly reduces drying time, and protects against damage caused by the environment, chemical treatments, and heat styling. The result is shiny, smooth, frizz-free, and healthy hair for days.

This heat-activated keratin drying treatment seals the cuticle, eliminates frizz, significantly reduces drying time, and protects against damage caused by the environment, chemical treatments, and heat styling. The result is shiny, smooth, frizz-free, and healthy hair for days.

Volume: 60ml

This all-in-one styling cream, lightweight, fast-drying, and medium hold, infused with keratin, helps define any style, seal the cuticle, eliminate frizz, protect against humidity, and provide control and hold for all hair types and textures. Mix it with any Keratherapy styling or finishing product to perfect your look. The result is shinier, smoother, easier-to-style, more polished, and healthier hair.

Volume: 125ml

This peeling cream has a dual function: it gently regenerates the scalp thanks to its exfoliating particles and purifies it by combating excess sebum with clay. It is suitable for all scalp types, used at the start of treatment to prepare it or for a seasonal reset. It is especially recommended for oily scalps.

Purifying, exfoliating, rebalancing.

Curl defining cream

• Energizes and shapes soft, light, and natural curls.
• Provides hydration, shine, and softness.
• Prevents frizz.

For all hair types, especially fine to normal hair.

• Excellent as a moisturizing lotion for the skin
• Helps control frizz and preserve color

Did you know…

• LOMA smoothing cream is more effective when heat is applied.
• The smoothing cream helps protect against UV rays.

Pear Lomatherapy

How to use: Apply the desired amount to clean, damp hair, blow-dry, and finish with flat ironing.

Strong hold cream that shapes and controls curls for a defined and long-lasting result. Recommended for medium-length, thick, wavy, and curly hair, for a perfectly defined effect.

Styling, smoothing, hydration.

Styling cream for wavy and curly hair, with an anti-frizz effect. Defines hair and leaves curls soft and bouncy. Formulated to maintain the definition of waves and curls, even in humid weather. Suitable for all curl types.

Elasticizing, anti-frizz, moisturizing.

For all hair types

• Light hold and intense shine
• This creamy and rich pomade provides just the right amount of hold and shine for long-lasting, fun results.
• Water-soluble, it rinses out easily without flaking.

Did you know…

• The LOMA cream pomade is a unique pomade with a waxy texture that offers light hold and adds shine.
• This pomade is generally used on short to medium-length hair.

Vanilla and orange aromatherapy

How to use: Apply the desired amount to damp or dry hair for optimal control and shine.

For all hair types, even non-curly hair

• Medium hold, flexible styling cream that activates curls and waves
• Works very well on non-curly hair for a firmer styling cream
• low shine
• Helps control frizz and preserve color

Did you know…

• Curvy Cream can be used on curly or straight hair.
• The founder of LOMA, David Hanen, absolutely likesCurvy Cream. It’s one of her favorite products!
• Curvy Cream doesn’t create curls and waves, it activates them.

Cranberry and pear Lomatherapy

How to use: To define curls: Apply the desired amount to clean, damp hair, from roots to ends.

For a tousled or natural look: Apply a small amount to dry hair.

This hand cream provides a brightening and anti-aging effect. It softens the skin, protects its protective barrier, hydrates, and repairs your dry hands. This treatment will quickly become a favorite for dry skin thanks to its gentle fragrance and its formula based on plant keratin, which strengthens nails by making them more resilient. An essential product that absorbs quickly without leaving a greasy residue on the skin.

Skin types: All skin types, even very dry and chapped

Skin concerns: Cracks, dryness, signs of aging, fragile nails

This moisturizing cream provides your hands with a nourishing, brightening, and smoothing effect. It keeps them hydrated, soft, and fragranced with a treatment that repairs, nourishes, strengthens, and softens the skin, leaving hands smooth. Plant-based keratin strengthens nails, making them more resistant and even. A must-have that absorbs quickly without leaving a greasy residue on the skin.

Skin types: All skin types, even very dry and chapped.

Skin concerns: Cracks, dryness, signs of aging, fragile nails

This hand and nail cream provides an intense nourishing and regenerating effect, leaving your hands soft and hydrated. It softens the skin, protects its protective barrier, hydrates, and repairs dry hands. This treatment will quickly become a favorite for dry skin thanks to its gentle fragrance and plant-based keratin formula that strengthens nails, making them more resilient. A must-have that absorbs quickly without leaving a greasy residue on the skin.

Skin types: All skin types, even very dry and chapped.

Skin concerns: Cracks, dryness, signs of aging, fragile nails.

This hand cream provides a repairing, nourishing, and intensely strengthening effect for your hands. It keeps them hydrated, soft, and fragranced thanks to a treatment that repairs, nourishes, and strengthens. Plant-based keratin strengthens nails, making them more resilient and even. The cream absorbs quickly without leaving a greasy residue.

Skin types: All skin types, even very dry and chapped

Skin issues: Cracks, dryness, signs of aging, fragile nails

This protective skin cream prevents the absorption of Mineral Colors dye. It is also used for daily hydration of professionals' hands.

Usage: Apply the cream along the hairline before coloring. After coloring, wipe off before shampooing.

Made with pearl and seaweed extracts from Brittany.

Styling cream from Alter Ego's B.Toxkare range. It seals the cuticles of the hair fiber. It has a thickening, moisturizing, and repairing effect on the structure.

Intensive treatment for colored and bleached hair.

• Rich texture perfect for thick and treated hair
• Deeply nourishes the hair fiber by smoothing the cuticle
• Maximizes color protection
• 98% ingredients of natural origin

Urban Proof Cream is a scented fluid designed as a leave-in moisturizing conditioner for hair and as a softening cream for the body.

• It protects against exposure to urban life by counteracting the effects of external agents such as smog, pollution, and fine dust.
• It leaves hair extremely soft and detangled thanks to its moisturizing action.
• When used on the skin, it provides immediate hydration and softness, along with a pleasant fragrance that stays with you all day.

MOISTURIZING AND ANTI-POLLUTION ACTION for hair and body.

BENEFITS Its soft texture, enriched with a precious blend of nourishing oils, sesame oil, and argan oil, is ideal both as a nourishing conditioner for hair and as an emollient cream for the body. Formulated with Urban Shield technology, it creates a barrier that protects the skin and hair from external pollutants.

CONTAINS Argan oil: rich in vitamin E and omega-3 fatty acids. It revitalizes, strengthens, and hydrates. Sesame oil: deeply hydrates and nourishes for skin as soft as velvet and shiny, resilient hair. FREE FROM Sulfates, parabens, artificial colorants.

HOW TO USE Apply to hair and body, massaging gently. Do not rinse.

Strong and flexible hold spray. Low VOC (low volatile organic compound content)

• Instant and long-lasting hold
• Control of hairstyle and movement
• Easily removed by brushing
• LOW VOC

Smoothing fluid for a perfect finish after styling. It preserves hair health and the integrity of the ends, while promoting hydration for better manageability.

Shine, smoothing, hydration.