Products

The miracle shampoo It's a 10 Miracle Shampoo Plus Keratin delivers the intense care and protection of keratin protein in a simple daily shampoo. This shampoo protects color, guards against environmental damage, and leaves hair more flexible and softer with every use.

10 benefits:

1. Infused with keratin protein
2. Helps restore moisture
3. Increases shine
4. Nourishes dry hair
5. Reduces frizz
6. Preserves hair color
7. Improves elasticity
8. Provides UV protection
9. Eliminates humidity
10. Helps prevent breakage

Give your hair the unmatched softness and shine of pure silk in every shampoo.
The Silk Express Miracle Silk shampoo from It's a 10 Haircare helps strengthen and nourish hair with the power of silk, in a lightweight formula for daily use.

Here are 10 benefits:

1. Enhances softness
2. Restores shine
3. Natural moisturizing ingredients
4. Protects color
5. Gives a youthful glow
6. Increases shine
7. Improves elasticity
8. Nourishes hair
9. Makes styling easier
10. Prevents breakage

Who said it was impossible to have clarified, voluminous hair? Our Miracle Volumizing Shampoo is designed to free your hair from residue and reveal its natural beauty and volume.
Our formula, loved by fans, is lightweight and ideal for delicate, fine, thinning, or short hair.
Enjoy volume and shine without weighing your hair down!

Here are 10 benefits:

1. Volumizing formula
2. Adds texture
3. Provides bounce
4. Non-drying formula
5. Color protection
6. Deep cleanses
7. Increases shine
8. Improves elasticity
9. Nourishes hair
10. Prevents breakage

This moisturizing keratin shampoo gently removes buildup from all hair types while adding and retaining moisture. The result is shiny, stronger, more hydrated, and healthier hair.

This moisturizing keratin shampoo gently removes buildup from all hair types while adding and retaining moisture. The result is shiny, stronger, more hydrated, and healthier hair.

Ultra-hydrating sulfate-free shampoo

• Advanced blend of quinoa, aloe vera, and vitamins combined with the nourishing properties of shea butter that deeply hydrates hair
• The lightweight formula restores vitality and shine, instantly reviving dry hair

For all hair types, especially normal to dry, colored, and frizzy hair.

• Sulfate-free, gluten-free, soy-free, and paraben-free cleansing
• Hydrate and restore hair for silky, shiny locks.
• Ideal for moisturizing dry scalps.
• Helps control frizz and preserve color

Did you know…

• LOMA moisturizing shampoo safely creates an excellent foaming bath!
• The moisturizing shampoo is LOMA's most effective solution for a healthy scalp.

Pure Lomatherapy with mango, orange, and mandarin

How to use: Wet your hair, apply the desired amount, lather, rinse, and follow with LOMA moisturizing care.

Enriched with organic peach extract, vitamin E, and sodium PCA, it effectively removes salt, chlorine, and sand, which cause dehydration and abrasion of the scalp and hair.

Perfectly balanced, it is ideal for deeply nourishing, revitalizing, and hydrating hair exposed to the sun.

Usage: Apply to the scalp and damp hair, gently massage, and rinse thoroughly.

Acidifying cleanser that helps seal pigments inside the hair, thereby removing alkaline residues. Stimulates and extends color retention. Formulated to complement the Incolor color treatment.

Acidifying cleanser, color enhancer, protector.

Fanola Wonder No Yellow Shampoo - Professional quality purple formula to neutralize yellow tones, restore shine, and soften hair. Suitable for vegans and ideal for maintaining bright blonde or gray hair in the salon. Use once a week for a luminous result.

For all hair types, especially dry, dehydrated, and chemically treated hair.

• Safe for keratin-treated hair and hairpieces
• Repairs and restores hair
• Sulfate-free, gluten-free, soy-free, and paraben-free cleansing
• Formulated with skin care cleansers
• As sulfate-free as possible
• Helps control frizz and preserve color

Did you know…

• LOMA’s nourishing shampoo and conditioner are the most hydrating, repairing, and luxurious duo offered by LOMA.
• David Hanen, the founder of LOMA, loves the nourishing shampoo. It’s one of his favorite products!
• When used on fine or thinning hair, little or no conditioner is needed.

anti frizz
Cranberry and pear Lomatherapy

How to use: Wet your hair, apply the desired amount, lather, then rinse and follow with LOMA nourishing conditioner.

The nourishing shampoo gently cleanses your clients' hair and scalp, restoring elasticity and shine to even the driest hair, leaving it instantly softer and easier to style.

Hydrating, lightening, and nourishing.

This shampoo is infused with aromatic essential oils of bergamot and ylang-ylang. Formulated with nourishing grape seed oil rich in polyphenols with antioxidant properties and an olive leaf extract that soothes dry scalp skin.

The tangy top notes of grapefruit and lemon blend with a tropical heart of bergamot and ylang-ylang, finishing on a woody and sweet base of patchouli.

Packaged in a minimalist and sleek refillable aluminum bottle that fits perfectly in your bathroom. An EWG VERIFIED™ formula, vegan and biodegradable, gentle on both hair and the planet.

100% vegan and cruelty-free - Aluminum bottle with a reusable pump designed to be refilled endlessly and reduce plastic waste

Combined daily cleansing and intensive care. Give your dry or damaged hair the support it needs to be shinier and softer with the new improved It's a 10 Miracle Shampoo. Thanks to our signature blend of natural compounds and botanical essences, it delivers silky softness.

Here are 10 benefits:

1. Helps protect hair from damage
2. Adds body
3. Color-safe formula
4. Helps strengthen hair
5. Moisturizing foam
6. Helps reduce split ends
7. Increases shine
8. Nourishes hair
9. Helps prevent breakage
10. pH balanced

This extremely gentle shampoo is especially suitable for frequent use, respecting the natural hydrolipidic balance of the scalp. It is suitable for all salon clients, even those whose scalp is prone to redness, hair loss, or painful sensations to the touch. It is also ideal for the hair care routine of the whole family at home.

Cleaning, emollient, soothing.

Shampoo that prepares hair for subsequent technical treatments.

Ensures optimal cleansing of hair before perms or straightening.

Tested nickel-free.

Certified vegan.

Pre-treatment shampoo

Properly prepare hair with the Keratherapy Clean Start pre-treatment shampoo. It removes product residue, buildup, and impurities that can interfere with keratin treatment results.

The pH of 8.5 opens the cuticle to ensure maximum absorption of treatments and guarantee longer-lasting results.

The protective shampoo for colored hair is the ideal cleansing solution for dyed or highlighted hair. Its professional formula protects against fading and extends color longevity.

Protective, moisturizing, and sealing.

Gently cleanses, purifies, and balances even delicate scalps. Proven effectiveness against dandruff and removes environmental impurities.

Purifying, cleansing.

This toning shampoo removes brassy and warm tones to
brighten and balance blonde or silver hair.
• Gently cleanses while toning
• Neutralizes brassy tones in blonde and silver hair
• Brightens and enhances cool tones

Purifying and soothing shampoo. Designed to clean effectively, it helps keep the scalp clean for longer.

Purifying, emollient, rebalancing.

Replenishing Shampoo – Insight Rebuild

The Insight Replenishing Shampoo gently cleanses the hair while respecting the hair fiber and preserving its moisture. Its delicate sulfate-free formula is specially designed for fragile, sensitized or chemically treated hair.

Enriched with brown and red algae extracts and phytokeratin, its formula helps strengthen the hair fiber, improve its elasticity and support the repair of damaged hair. Hair gradually regains strength, vitality and shine.

Benefits

• Helps strengthen the hair fiber and prevent breakage
• Supports the repair of damaged hair
• Improves hair strength and elasticity
• Enhances natural shine
• Gently cleanses without compromising moisture
• Suitable for all hair types, especially fragile or chemically treated hair

Key ingredients

Brown and red algae extracts
Rich in minerals and antioxidants, they help protect the hair fiber and improve its elasticity.

Phytokeratin
A plant-derived keratin that mimics the action of keratin naturally present in the hair to help rebuild and strengthen weakened areas.

Delicate sulfate-free cleansing base
Effectively and gently cleanses while helping maintain the hair’s moisture balance.

Directions
Apply to wet hair, massage gently, then rinse thoroughly. For optimal results, follow with the other products in the Insight Rebuild range.

Professional advice
For hair requiring ongoing reconstruction, regular use at home as part of a complete Rebuild routine is recommended to promote stronger, healthier and shinier hair with continued use.

Restructuring shampoo for chemically treated and damaged hair

• Silicone-free formula
• Immediate repair effect due to the blend of keratin and plant-based amino acids strengthens and protects hair structure
• Creamy reticulated texture for healthy, strong, and shiny hair
• Controls static electricity > controls styling
• 98% natural origin ingredients

Fortifying and moisturizing shampoo enriched with camellia oil for over-processed, damaged, and dehydrated hair. Deeply repairs and revitalizes hair fibers with tangible moisturizing and repairing results. Regular use improves strength and resilience and enhances protective and restructuring effects.

VEGAN, PARABEN-FREE, SLS and SLES SULFATE-FREE, GLUTEN-FREE, AND FREE OF SYNTHETIC COLORS

Restructuring shampoo, formulated for damaged and stressed hair. Its nourishing active ingredients repair and smooth the hair fiber, boosting its shine. It strengthens the elasticity and structure of the hair.

Restructuring, lightening, moisturizing.

Excess sebum, residue, environmental contaminants, hot styling tools… no wonder the scalp ends up irritated and inflamed. Remove all these impurities with It’s a 10’s Scalp Restore Miracle Charcoal Shampoo. Enriched with kaolin, this shampoo gently removes irritants and exfoliates to reveal a clean, clear scalp. It then provides natural hydration to soothe and moisturize the skin, reducing discomfort and irritation, for beautiful, comfortable, and well-styled hair.

Here are 10 benefits:

1. Made with Seascalp biomarine ingredients
2. Helps remove product residue
3. Helps hydrate dry, irritated scalp
4. Detoxifies the scalp
5. Soothes and calms the scalp
6. Nourishes hair and scalp
7. Helps strengthen hair
8. Deep cleanses
9. Increases shine
10. Improves elasticity

Shampoo specially designed to enhance your color without damaging the scalp.

• Adjusted pH (5.0-5.5): perfect for balancing and protecting your colored hair
• Enriched with natural ingredients and certified organic dye plants: it deeply nourishes the hair
• Gently cleanses while maintaining the shine and intensity of your color.
• Suitable for all hair types and guarantees a soft, silky, shiny finish.