Alter Ego Color

The Techno fruit Color formula is enriched with a keratin delivery system based on Garcinia Mangostana, a powerful antioxidant, coconut oil, cotton, and honey to nourish and add elasticity to the hair, and keratin to repair, protect, and strengthen.

• The creamy, conditioned texture is easy to mix and apply for precise and reliable results.
• Cosmetic results with extraordinary shine.
• Optimal Color hold for long-lasting results.
• 100% coverage of gray hair.
• Precise and reliable colors for all shades.
• Simple and quick mixing and application thanks to the conditioning texture.

A formula enriched with next-generation carrier substances capable of accelerating pigment penetration inside the hair without causing overload, while ensuring brightness, even color, and absolute color result fidelity.

• Up to 100% gray hair coverage
• No pigment overload
• Extreme brightness
• Delicate fragrance with floral notes
• With AMMONIA
• Vegan Friendly

A permanent ammonia-free, PPD-free color with a specific anti-aging action to meet the growing demand for gentle coloring.

• Covers 100% of gray hair
• Protects the hair fiber
• High cosmetic quality
• Beautiful colors true to the color chart
• Endless possibilities for a coloring service
• Personalized and creative
• Delicate fragrance
• Intense and vibrant colors
• Reliable coloring results
• High lightening level (up to 4 shades)
• Maximum customization