Alter Ego

Soothing shampoo for sensitive scalp. Gentle and light shampoo with a sweet scent

• Cleanses, relaxes, and soothes the most sensitive scalps
• Ideal as a shampoo to alternate between treatments
• 97% of ingredients of natural origin

Urban Proof Dry Shampoo is an instant dry shampoo that refreshes hair between washes, cleanses the scalp, and absorbs excess oil and sebum. It acts as a purifier and detoxifier thanks to its anti-pollution function, removes all impurities, and returns clean, perfect hair in less than a minute, without leaving any residue.

• Instant dry shampoo
• Ideal for all hair types
• Cleanses the scalp by absorbing excess oil and sebum
• Refresh your hair between washes
• Frequent use
• Leaves no white residue
• Pleasantly scented
• Urban Shield anti-pollution Technology

Gentle shampoo to clean and protect colored and bleached hair

• It creates a soft foam, easy to rinse.
• Certified cosmetic color intensity up to 20 washes.
• Organic argan oil enhances the result by providing shine and softness.
• Static electricity control > style control
• 98% natural origin ingredients

The 950 ml format is now discontinued and has been replaced by the Chromego 

Plumping shampoo for hair that may appear particularly flat, lifeless, and lacking tone.

• Ideal for all hair types 
• Plumping Effect
• Anti-aging action
• Hair Filler Complex Technology
• Hydrates, illuminates, and plumps hair from within

Brightening anti-yellowing shampoo for frequent use. Ideal for caring for bleached, lightened, white blonde, and grey hair.

• Moisturizing
• Leaves hair silky and radiant
• Gently neutralizes unwanted yellow tones

Mild shampoo whose balanced formula is specifically designed for the most sensitive or delicate scalps.
Gently cleanses and provides a pleasant feeling of comfort to the scalp.

HOW TO USE:
Apply to the scalp and wet hair. Leave on for a few minutes then rinse. Repeat application if necessary.

This styling cream amplifies and defines curl movement and enhances hold. 

• Improves control, definition, and elasticity of wavy and curly hair
• Provides hydration while leaving hair supple, soft, and natural 
• Apply a small amount evenly on damp hair and dry before using the flat iron

Sealing treatment developed to complement the Egobond treatment.

• It nourishes and detangles the hair.
• Gives a refreshed and healthy feeling.
• With memory polymers to ensure a lively styling effect.

Rich and creamy shampoo, ideal for taming all types of unruly hair
and prone to frizz. Gently cleanses treated and natural hair.

HOW TO USE:
Apply to the scalp and wet hair while gently massaging,
then rinse. Repeat if necessary.

This medium-hold volumizing foam adds body while leaving hair soft and easy to comb.

• Apply to damp hair and dry with a hairdryer to achieve lasting density and structure
• To enhance the spring of curls, dry using a diffuser
• Apply to dry, curly hair for ultra-light definition and to reshape curls

Volumizing shampoo ideal for fine hair. It gently cleanses the scalp, makes hair soft and light and gives them body and volume.

Apply to the scalp and wet hair, gently massage. Leave on
a few minutes, then rinse. Reapply if necessary.

Restores the strength and structure of curls.

• Builds volume, thickness, and body in fine hair.
• Defines movement and leaves hair easy to manage.

Light conditioner, smooths the hair strand and makes it easy to style without weighing it down. Also enriched with Shea Butter, it leaves the hair soft and silky.

Distribute evenly on the lengths and ends then gently massage. Leave on for 3 to 5 minutes, then rinse.

Mild shampoo whose balanced formula is specifically designed for the most sensitive or delicate scalps.
Gently cleanses and provides a pleasant feeling of comfort to the scalp.

HOW TO USE:
Apply to the scalp and wet hair. Leave on for a few minutes then rinse. Repeat application if necessary.

Styling cream from the B.Toxkare range by Alter Ego. It seals the cuticles of the hair fiber. It has a thickening, moisturizing, and restorative effect on the structure.

Thickening and stimulating shampoo

• Stimulates the scalp and removes impurities
• Shampoo for frequent use
• Strengthens the hair and restores its natural shine
• 92% of ingredients of natural origin

Intensive conditioning treatment for unruly and frizzy hair that instantly tames without weighing down, providing shine, nourishment, and moisture.

HOW TO USE:
Distribute through the lengths and ends, gently massage, and leave on for
3 to 5 minutes. Emulsify and rinse.

Thanks to its balanced formula, the Balancing shampoo gently removes excess oil and/or dandruff while exerting a balancing effect on the scalp.

HOW TO USE:
Apply to the scalp and wet hair. Leave on for a few minutes then rinse. Repeat the application if necessary.

Restructuring shampoo for chemically treated and damaged hair

• Silicone-free formula
• Immediate repair effect due to the blend of keratin and plant-derived amino acids strengthens and protects the hair structure
• Creamy reticulated texture for healthy, strong, and shiny hair
• Controls static electricity > controls styling
• 98% of ingredients of natural origin

Hasty Too All-In-One is a youth elixir that serves many purposes and suits all hair types

• Makes hair perfect by nourishing, moisturizing, and removing frizz
• The result will be shiny, soft, and pleasantly scented hair.

Curl definition shampoo

• Deep moisturizing action
• Prevents frizz
• Provides shine and softness
• Ideal for wavy and curly hair
• 98% of ingredients from natural origin

Tropical De-Lite protective oil is a dry oil that protects against the harmful effects of sun, wind, and humidity. It is the perfect ally for your summer in a convenient format to always have on hand.This oil also helps detangle and tame frizz without leaving a greasy feeling. Your hair will be radiant with shine.

• Hair is safe during sun exposure and protected from damage caused by chlorine and salt.
• Thanks to the blend of oils, they will be soft and shiny after application.
• Its formula is based on a cocktail of tropical oils made of pineapple, papaya, passionflower, coconut, avocado, and mango, which give the product a dreamy fragrance.
• Can be sprayed on hair before and during sun exposure.
• It will then protect your hair from external aggressions such as sun rays.

Intensive conditioning treatment for unruly and tightly curled hair that instantly tames without weighing down, providing shine, nourishment, and moisture.

HOW TO USE:
Apply a few drops to the lengths and ends of damp, towel-dried hair to protect it from heat styling damage.

Apply a few drops of the product after drying to finish styling and tame unruly hair.

Do not rinse.

The Urban Proof Leave-In Conditioner is a leave-in spray conditioner that can be used in two ways: as a nourishing and detangling conditioner after each shampoo, to hydrate and perfect hair while protecting it from UV damage all year round, and as a summer protective spray to be applied before each sun exposure.

• Detangling of the leave-in conditioner
• Complete protection against UV rays
• Lightweight texture
• Urban Shield anti-pollution technology
• Protects the hair fiber structure from sun damage
• Preserves the durability of cosmetic color
• Nourishes, hydrates, and offers extreme radiance

Illuminating shampoo with silk effect

• Gentle and luxurious cleansing action on both treated and natural hair
• Nourishes and smooths even the most unruly hair, controls static electricity
• Hair is disciplined, shiny, and easy to style.
• Ideal for thick and curly hair
• 99% of ingredients of natural origin

Anti-frizz and moisture-resistant actions. Reduces hair fuzziness. Ensures a perfectly smooth and flat style.

• Perfect for wavy, fuzzy, or curly hair, eases brushing for smooth and natural looks without stray hairs.
• Tames, controls, and reduces the volume of fuzzy hair leaving hair shiny, nourished, and smooth.