Alter Ego

Give your hair definition and hydration with the Alter Ego Italy Hasty Too hydro gel for blow-drying.

• Offers medium hold.
• Gives your hair elasticity, definition, and hydration so your hairstyle lasts longer.
• Ideal for letting your hair air dry and achieve a more natural finish.

Neutralizing shampoo that neutralizes unwanted red tones for a cool brown effect. Ideal for natural or colored brown hair (tones 3, 4, 5)

Apply to the scalp and wet hair by a gentle massage, then rinse. Repeat the operation if necessary. Wearing suitable gloves is recommended

Restores the strength and structure of curls.

• Adds volume, thickness, and body to fine hair.
• Defines movement and leaves hair easy to handle.

Rich and intensive nourishing mask.

Benefits:

• Intensive revitalizing mask for damaged and lifeless hair.
• Provides softness.
• Hair becomes shiny and revitalized.
• Ideal for hair with medium to good texture.

Instructions for use:

• Apply to towel-dried hair.
• Distribute evenly through the lengths and ends.
• Leave on for 5 to 10 minutes before rinsing.

Leave-in revitalizing mousse with a soft and creamy texture. Its formula helps to provide elasticity and hydration to the hair for bouncy and light curls.

Pour the necessary amount onto washed and towel-dried hair. Style as usual.

Texturizing spray with thickening effect

• Provides fullness, volume, and structure
• Root lift
• Elastic, strong, and soft hair from roots to ends
• 97% ingredients of natural origin

Restructuring shampoo for damaged hair.

• Protects and repairs colored and bleached hair.
• Hair becomes easier to comb, shinier, and healthier after each use.
• Ideal for dyed, color-treated, and processed hair
• Repairs and protects hair from the stress of technical services
• Protects against split ends and frizz
• Easier to manage, shinier and healthier hair

Coarse, curly, and unruly hair is unmanageable, swollen, and difficult to style. Hence the need for a gradual taming treatment, capable of reducing volume and making brushing and styling easier.

Egoliss Deep Cleansing Shampoo is a preparatory shampoo that deeply removes impurities and shampoo residues for a "soft peel" effect and prepares the cuticle for the following Egoliss taming treatment.

The result is clean, soft, and moisturized hair, ready to better receive and absorb the next steps of the smoothing treatment.

The Urban Proof Rehab shampoo is a cleansing and rebalancing shampoo suitable for all hair types. It is especially suited for use after sun exposure. It has a purifying effect, deeply moisturizes, and removes all residue from the hair.

• Removes salt, sand, and products from your hair during the summer months
• The detangling and moisturizing properties of this blend of tropical extracts make it an ideal product to quench thirsty hair fibers.

Leave-in sealing treatment formulated with keravis.

• Ideal for all hair types, especially colored, bleached, and treated hair.
• Creates a protective film on the shaft capable of protecting hair from external agents. Ideal for dyed, bleached, and treated hair
• Strengthens and hydrates while enveloping the hair fiber
• Restructuring properties

• For dark brown hair with unwanted reddish highlights.
• Formulated with a high percentage of naturally derived ingredients.
• Enriched with green pigments.
• Neutralizes unwanted red tones.
• Leaves hair nourished and silky, and enhances cool tones.

Thickening leave-in treatment, recommended for frequent use. Enriched with
micro-algae Chlorella vulgaris and white lupine which give the hair renewed structure without weighing it down.

HOW TO USE:
After shampooing, spray evenly onto the scalp while gently
massaging. Do not rinse.

Urban Proof Mist is a protective spray against UV rays.

• Its refined scents and its light, imperceptible texture wrap the hair and skin, leaving them pleasantly scented and protected
• It complements and enhances the anti-pollution effect of the Urban Proof shampoo and Urban Proof cream, creating a protective film against environmental agents
• Ideal to take everywhere you go and use at any time

Soothing treatment for the scalp. Soothing, moisturizing, and rebalancing treatment

• Ideal for sensitive scalps [also after technical treatment]
• It provides a pleasant feeling of well-being
• Helps soothe itching, redness, and tight scalps
• 95% of ingredients of natural origin

A volume spray that creates lift at the roots, keeping hair flexible for intact styling, while hydrating and nourishing.

• Ideal for fine and stressed hair
• Ensures excellent hold
• Does not weigh hair down
• Leaves hair easy to style

Restores the strength and structure of curls.

• Gives volume, fullness, and body to fine hair.
• Defines movement and leaves the hair easy to handle.

Nourishing and neutralizing conditioner that fights unwanted red tones. Its formula leaves hair light, silky and shiny with a cool brown tone. Ideal for brown and colored hair (tones 3, 4, 5).

Apply evenly on the lengths and ends and gently massage. Leave on for 3 to 5 minutes, then rinse. Wearing suitable gloves is recommended.

Leave-in thickening spray for all hair types that need body. Its formula was created to provide instant lift by supporting the hair from the roots. The result is soft, light, and shiny hair. if needed.

Spray the desired amount at the roots on washed and towel-dried hair. Style as you wish.

Soothing pre-shampoo, provides a calming effect in case of skin tension and redness, bringing relief to the most sensitive scalps.

HOW TO USE:
Apply before shampooing over the entire scalp, gently massaging. Leave on for 5 minutes, rinse, and follow with Soothing Calming Shampoo.

2-step leave-in conditioner for color protection.

• Suitable for all structures
• It envelops the hair fiber, making hair easy to style, soft, shiny, and elastic
• Cut lotion on colored hair
• Cashmere effect
• 98% natural origin ingredients

This matte clay adds shape and personality to short hair styles.

• Ideal for the lived-in messy look.
• Excellent for working the tips of layered hair or on curly hair.
• Lightweight effect.
• Apply a small amount with your fingertips, first rubbing to soften the paste and make it flexible for the desired style

Polishes the hair for a shiny finish, improves texture and control during styling.

• Perfect for medium to coarse and stressed hair.
• Restores moisture leaving the hair soft and easy to handle during styling.
• Smooths and softens the hair shaft.

A rich, neutralizing conditioner that neutralizes unwanted orange tones
to achieve a cool brown tone, while leaving the hair silky and shiny. Ideal for brown and colored hair (tones 5, 6, 7).

Apply evenly to the lengths and ends and gently massage. Leave on for 3 to 5 minutes, then rinse. Wearing suitable gloves is recommended.

Plumping leave-in mousse with a soft and creamy texture. It provides elasticity to the hair, providing softness and shine. Allows the hairstyle to last longer with an anti-frizz effect. It is ideal for medium to fine hair.

Pour the necessary amount On washed and towel-dried hair. Apply the mousse to the lengths, massaging gently. Style as desired.