It's a 10

Miracle Brightening Blonde Shampoo

Volume: 300 mL

Full description

This 10 Miracles Lightening Shampoo for Blondes enhances highlights and refreshes golden tones with a gentle cleansing action that protects against discoloration, preserves color and reduces brassy tones.

Here are 10 benefits:

  1. Illuminates the highlights
  2. Reduces coppery tones
  3. Nourishes the hair
  4. Suitable for everyday use
  5. Revitalizing formula
  6. Increases shine
  7. Improves elasticity
  8. Moisturizing mousse
  9. Increases volume
  10. Prevents breakage

About the brand

It's a 10

It's A 10 was born out of hairdressers' frustration with monotonous hair care products, and more than 20 years later, it has become a global benchmark for its high-performance, all-in-one formulas that deliver visible results. Founded by a hair professional who believed that feeling good about your hair should be simple and accessible, this brand empowers everyone to achieve their dream hair through smart and effective solutions.

It's a 10
It's a 10
It's a 10
It's a 10
It's a 10
It's a 10
It's a 10

Multifunctional performance – Formulas designed to offer ten key benefits in one bottle to simplify your routine while achieving salon-worthy results.

Professional Roots – Created by a stylist for stylists and consumers, leveraging over twenty years of salon experience for real results.

Integrity of ingredients – Premium botanical extracts and gentle, gluten-free formulas that treat hair with respect while delivering optimal performance.

Inclusive and empowering – Celebrating all hair types and reflecting the diversity of beauty, the brand believes everyone deserves to feel their best.