It's a 10

Miraculous Brightening Shampoo for Blonde Hair

SKU: I10BBS300
GTIN: 898571001218
Volume: 300 mL

Full description

This lightening shampoo 10 miracles for blondes enhances highlights and refreshes golden tones thanks to a gentle cleansing that protects against fading, preserves the color, and softens coppery hues.

Here are 10 benefits:

  1. Brightens strands
  2. Softens coppery hues
  3. Nourishes the hair
  4. Suitable for daily use
  5. Revitalizing formula
  6. Increases shine
  7. Improves suppleness
  8. Moisturizing foam
  9. Increases volume
  10. Prevents breakage

About the brand

It's a 10

It's A 10 was born out of hairdressers' frustration with monotonous hair care products, and more than 20 years later, it has become a global benchmark for its high-performance, all-in-one formulas that deliver visible results. Founded by a hair professional who believed that feeling good about your hair should be simple and accessible, this brand empowers everyone to achieve their dream hair through smart and effective solutions.

It's a 10
It's a 10
It's a 10
It's a 10
It's a 10
It's a 10
It's a 10

Multifunctional performance – Formulas designed to offer ten key benefits in one bottle to simplify your routine while achieving salon-worthy results.

Professional Roots – Created by a stylist for stylists and consumers, leveraging over twenty years of salon experience for real results.

Integrity of ingredients – Premium botanical extracts and gentle, gluten-free formulas that treat hair with respect while delivering optimal performance.

Inclusive and empowering – Celebrating all hair types and reflecting the diversity of beauty, the brand believes everyone deserves to feel their best.