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Developed by hairdressers, framesi DECOLOR B INFINITY+ is an extremely versatile bleaching powder, to be applied on the scalp, with concentrated hyaluronic acid, which provides more than 10 levels of lift while respecting the hair as much as possible. Conditioning and moisturizing lift - NO LIQUID NEEDED.

INFINITY+ TECHNOLOGY: Exfoliates, hydrates, and protects with hyaluronic acid, white kaolin powder, and protective oils.
white kaolin powder and protective oils

Designed for the most sensitive clients or colorists; ultra-fine dust-free powder, odorless and colorless. The innovative colorless formula leaves hair with superior shine, reflection, and a refined finish, allowing the colorist to accurately read the lightening results.

• Fast action for even and quick lightening
• More than 10 levels of lightening
• Lightens and cares in one step thanks to concentrated hyaluronic acid.
• Conditioning and moisturizing lift - NO LIQUID NEEDED.
• Versatile
• Protective
• Ultra-shiny effect
• VEGAN and gluten-free

This shampoo is infused with aromatic essential oils of bergamot and ylang-ylang. Formulated with nourishing grape seed oil rich in polyphenols with antioxidant properties and an olive leaf extract that soothes dry scalp skin.

The tangy top notes of grapefruit and lemon blend with a tropical heart of bergamot and ylang-ylang, finishing on a woody and sweet base of patchouli.

Packaged in a minimalist and sleek refillable aluminum bottle that fits perfectly in your bathroom. An EWG VERIFIED™ formula, vegan and biodegradable, gentle on both hair and the planet.

100% vegan and cruelty-free - Aluminum bottle with a reusable pump designed to be refilled endlessly and reduce plastic waste

Soothing conditioner that rebalances the scalp and restores hair health

• Contains a nourishing blend of coconut water and lavender oil
• Calms and comforts the scalp while balancing hydration levels

This anti-breakage shampoo cleans while strengthening fragile hair.
• 7.5 times less breakage*

• Strengthens and fortifies fragile, brittle hair
• Gently cleanses without stripping

Water-based, paraben-free, sulfate-free, and gluten-free, the original pomade is rich with its subtle citrus and sweet tobacco scent. It allows you to achieve a natural look, a matte finish, or a sleek, shiny style that holds like gel and washes out easily with water, WITHOUT dandruff.

• Perfect for achieving your desired look and presenting the best version of yourself to the world.

An excellent water-based pomade to give your hair medium to strong hold, high shine, and a fresh scent.

• Very easy to work with, it doesn’t harden, allowing you to restyle throughout the day if you wish, using a comb or wet fingers.
• Medium hold when applied to towel-dried hair, stronger hold when applied to dry hair.
• Suitable for old-school hairstyles like pompadours, quiffs, or tight slickbacks.
• Holds like a wax but rinses out as easily as a gel.

Leave-in finishing balm for all hair types hair types.

Acts as a heat protectant against heated styling tools. Neutralizes free radicals.

It acts as a very effective filter due to its positive charge, similar to hair. Protects against the harmful effects of the sun.

Creates a thin layer that protects color, repairs ends and softens the hair.

It adheres to the hair fiber thanks to its cationic nature and mimetic and provides Adds volume and reduces frizz.

Protects and softens the fiber.

Color refresh mask for colored hair in red and mahogany shades

• Repairs and protects the hair fiber.
• Provides total shine and extends color intensity.

Shampoo that removes excess sebum and product buildup while invigorating follicles to promote healthy hair growth.

• Plant-based formula.
• Color-safe.

Deep cleansing shampoo removes hard water minerals, chlorine, metal buildup, and other impurities

• Gentle formula, protects color, sulfate-free and sodium chloride-free
• Contains natural gugo bark to create a rich lather
• The chelator is a mild phytic acid derived from organic rice instead of EDTA, meaning it is effective yet gentle & safe for color-treated hair

Emollient and detangling shampoo for dry, curly, and unruly hair.

BENEFITS
From the first application, hair regains a silkier, shinier, and more flexible appearance.
Controls frizz and makes hair easier to style.

USAGE
Apply to wet hair and distribute evenly.
Rinse thoroughly.

EXTRACTS

Organic flaxseed extract.

Anti-frizz phytocomplex

• Cocoa butter
• Cotton oil
• Hemp oil

Non-rinse, non-greasy formula that soothes itching

• Helps reduce itching and scalp discomfort without medication or side effects
• Soothes and nourishes instantly; ideal for dry scalp
• Helps oxygenate and regenerate skin cells to promote scalp health

• It is ideal for dynamic, versatile, and particularly gentle colorations.
• With a mixing ratio of 1:2 (1 part color, 2 parts activator), it is one of the most economical coloring lines on the market (2 applications per tube).
• It guarantees maximum care and hydration for the hair, covers gray hair very naturally with superior shine.

Deep cleansing shampoo against hair loss. For normal to dry hair. This shampoo is designed for people with normal to dry hair and scalp. The shampoo effectively cleanses the scalp of excess sebum oils and dirt.

• It also removes surface DHT from the scalp, the main cause of hair loss.
• You should expect to see results from the first week of use.

Instantly detangles and revives color by neutralizing unwanted yellow tones.
Provides extra softness, shine, and lightness, eliminates frizz, while the purple pigments enhance the highlights.

This daily conditioner nourishes and revitalizes dry hair.

• Hair 92% SOFTER*
• Rehydrates and nourishes dry hair
• Detangles and revitalizes for easier styling

Transform dry and damaged hair with its 3-in-1 action: repair, anti-frizz, and protection against heat and coloring.
Its lightweight formula repairs the hair fiber by targeting the most damaged areas

The HI-Test 10VOL peroxide is specially designed to lighten hair. Its formula is specifically made to be used with any hair color.

• Cream peroxide.
• Formulated with a rich consistency that won’t drip.
• Delivers professional lightening results.
• Laboratory tested and stabilized.
• Provides consistent results.

Adds shine, eliminates frizz, and resists humidity. Applies to dry or wet hair to soften and hydrate it. Its advanced resin-based formula defines soft, long-lasting curls.

Ultra-strong, rigid, long-lasting hold spray for all hair types.

Blocks the penetration of pollutant particles and blue light.

Acts as a shield against free radicals generated by environmental stress.

Reduces the harmful effects of pollution.

Provide long-lasting hold long-lasting and highly resistant to humidity.

Ultra-rich daily smoothing conditioner. Quinoa combined with revitalizing agents from coconut oil, flax proteins, natural oils, and vitamins that nourish and soothe unruly, frizzy hair.

• Protects hair from humidity and gives it a silky, shiny, and smooth finish.