July/August Promotions

Give your hair the unmatched softness and shine of pure silk in every shampoo.
The Silk Express Miracle Silk shampoo from It's a 10 Haircare helps strengthen and nourish hair with the power of silk, in a lightweight formula for daily use.

Here are 10 benefits:

1. Enhances softness
2. Restores shine
3. Natural moisturizing ingredients
4. Protects color
5. Gives a youthful glow
6. Increases shine
7. Improves elasticity
8. Nourishes hair
9. Makes styling easier
10. Prevents breakage

The miracle shampoo It's a 10 Miracle Shampoo Plus Keratin delivers the intense care and protection of keratin protein in a simple daily shampoo. This shampoo protects color, guards against environmental damage, and leaves hair more flexible and softer with every use.

10 benefits:

1. Infused with keratin protein
2. Helps restore moisture
3. Increases shine
4. Nourishes dry hair
5. Reduces frizz
6. Preserves hair color
7. Improves elasticity
8. Provides UV protection
9. Eliminates humidity
10. Helps prevent breakage

Nourishing and neutralizing conditioner that fights unwanted red tones. Its formula leaves hair light, silky and shiny with a cool brown tone. Ideal for brown and colored hair (tones 3, 4, 5).

Apply evenly to the lengths and ends. and gently massage. Leave on for 3 to 5 minutes, then rinse. Wearing suitable gloves is recommended.

For gray and blonde hair

• Uses pure direct color pigments, unlike 99% of other color conditioners on the market.
• Lightens gray and blonde hair
• Highly pigmented; the most effective toning treatment on the market
• Coloring and toning tool used in salons (to be applied on dry hair for optimal application)
• Gluten-free, soy-free, and paraben-free
• An innovative conditioner, tinted blue-violet, that enhances blonde and gray hair while neutralizing yellow and brassy tones.

Did you know...

• In the original formula, FDNC violet No. 2 is commonly used in other shampoos and conditioners for blonde hair. LOMA's purple shampoo and conditioner are much more effective at neutralizing warm tones.
• Thanks to the electric charge of its formula, the purple conditioner will adhere/deposit better on the hair.

Lomatherapy with lemon and eucalyptus

How to use: Apply to clean, damp hair and massage from roots to ends for 2 to 3 minutes, then rinse.

For all hair types, especially dry, dehydrated, and chemically treated hair.

• Safe for keratin-treated hair and hairpieces
• Repairs and restores hair
• Sulfate-free, gluten-free, soy-free, and paraben-free cleansing
• Formulated with skin care cleansers
• As sulfate-free as possible
• Helps control frizz and preserve color

Did you know…

• LOMA’s nourishing shampoo and conditioner are the most hydrating, repairing, and luxurious duo offered by LOMA.
• David Hanen, the founder of LOMA, loves the nourishing shampoo. It’s one of his favorite products!
• When used on fine or thinning hair, little or no conditioner is needed.

anti frizz
Cranberry and pear Lomatherapy

How to use: Wet your hair, apply the desired amount, lather, then rinse and follow with LOMA nourishing conditioner.

Includes:

LIGHT RADIANCE CREAM GEL 50 ML
ULTRA HYDRATING LIQUID SERUM 30 ML

The 10 Miracle Plus Keratin Deep Conditioner helps reverse the effects of keratin-depleted hair with a deep conditioning treatment that penetrates deeply into the hair shaft to help restore structure, seal the cuticle, and reveal shine.

10 benefits:

1. Enriched with keratin proteins
2. Helps restore elasticity
3. Superior penetration
4. Helps strengthen hair
5. Detangles
6. Deeply hydrates
7. Smooths
8. Helps prevent split ends
9. Adds shine
10. UV protection

It's a 10 Miracle Moisture Shampoo removes the guesswork to find the perfect hair care routine, even for the most delicate hair! Our formula is effective and intensely moisturizing, cleansing without damage.

Here are 10 benefits:

1. Moisturizes hair
2. Lightweight for daily use
3. Smooths cuticles
4. Moisturizing foam
5. Creamy texture
6. Enhances natural body
7. Increases shine
8. Improves elasticity
9. Nourishes hair
10. Helps prevent breakage

Used before each Bamboo Miracle Blowout or Blowout ZERO treatment, this clarifying shampoo gently detoxifies the hair and scalp by removing excess sebum and product buildup.

The BAMBOOMIRACLE detox shampoo deeply cleanses every strand and is the essential first step for a successful Bamboo Miracle Blowout treatment.

• Removes color residues and alkalinity
• Stops oxidation
• Reduces color alteration

Includes:

BrazilianX ONE Smoothing Treatment
Clean Start
Daily Smoothing Cream
Rapid Rescue
Argan Oil
Ultra-Fast Blow Dry Mist
Define, Shine & Style Cream
Volumizing and Styling Foam

Includes:

48 HR RICH MOISTURIZING CREAM 50 ML
NIGHT CREAM MASK 50 ML

For all hair types

• Luxurious cleansing conditioner
  
• texturizing styler
• 100% silicone-free (derived from sustainably sourced olive, castor, and coconut oils)
• Moisturizing complex rich in aloe

Did you know…

• LOMA’s deep conditioner quickly penetrates to rebuild the hair’s structure from within.
• This deep revitalizing treatment works to restructure and strengthen the internal bonds of each hair strand.

Pure aromatherapy with orange, mandarin, and cranberry

How to use: For a deep revitalizing treatment: Apply to clean, damp hair.

Leave on for 4 minutes, then rinse.

For optimal reconstruction, apply heat.

Simplify your hair care and grooming routine with an effective multi-use product featuring a refined fragrance that cleanses and revitalizes hair, hydrates the scalp, and deeply cleanses the body. Residue-free, He's a 10 Miracle 3-IN-1 can be used every shower.

Here are 10 benefits:

1. Rich and creamy foam
2. All-in-one cleanser and revitalizer for hair and skin
3. Gentle formula
4. Sophisticated masculine fragrance
5. Ideal for all hair types
6. Does not weigh hair down
7. Nourishes hair and body
8. Lightweight
9. Adds shine
10. Detangles

The Miracle Coily moisturizing shampoo is 10 times more effective with every wash.
Our intensely hydrating formula penetrates deep into delicate strands to strengthen and seal them, for shiny, perfect hair.

Here are 10 benefits:

1. Designed for curly and textured hair
2. Defines curls
3. Removes product buildup
4. Smooths and tames unruly hair
5. Helps protect against damage
6. Moisturizing formula
7. Helps protect against damage
8. Provides UV protection
9. Rich and creamy foam
10. Suitable for colored hair

Includes:

MORPHOSIS RESTRUCTURE SHAMPOO 250ML
MORPHOSIS RESTRUCTURE CONDITIONER 250ML
MORPHOSIS RESTRUCTURE HAIR LEAVE-IN MOLECULAR BOOSTER

For all hair types, especially dry, dehydrated, and chemically treated hair.

• Gluten-free, soy-free, and paraben-free
• Instant conditioner
• Repairs damaged hair for healthy results
• Helps control frizz and preserve color

Did you know…

• LOMA’s nourishing shampoo and conditioner are the most hydrating, repairing, and luxurious duo offered by LOMA.
• David Hanen, the founder of LOMA, loves the nourishing shampoo. It’s one of his favorite products!

Cranberry and pear Lomatherapy

How to use: Apply to clean, damp hair from roots to ends, leave on for 4 minutes, then rinse.

Third essential step of our Bamboo Miracle blow-dry system. This repairing formula is rich in Buriti and Murumuru butters, which help restore and hydrate color-treated and chemically treated hair.

Targets damaged, dehydrated, and over-processed strands, leaving hair healthier, shinier, smoother, and stronger.

Volume: 1L

Concentrated three-step in-salon treatment that deeply hydrates, fills pores, seals cuticles, and smooths the hair surface. Its formula enriched with fermented peony extract and hyalorice disciplines and hydrates the hair fiber while providing deep anti-frizz action. The ULTIMATE CARE IN-SALON system consists of the following 3 products: SHAMPOO, MAXIMIZER, and TREATMENT.

VEGAN, PARABEN-FREE, SULFATE-FREE, GLUTEN-FREE, AND FREE OF SYNTHETIC COLORS

Concentrated three-step in-salon treatment that deeply hydrates, fills pores, seals cuticles, and smooths the hair surface. Its formula enriched with fermented peony extract and hyalorice disciplines and hydrates the hair fiber while providing deep anti-frizz action. The ULTIMATE CARE IN-SALON system consists of the following 3 products: SHAMPOO, MAXIMIZER, and TREATMENT.

VEGAN, PARABEN-FREE, SULFATE-FREE, GLUTEN-FREE, AND FREE OF SYNTHETIC COLORS

Three-step salon treatment for all damaged, extremely dry, or weakened hair requiring deep restructuring and conditioning. Instantly restores all damaged parts of the hair and immediately repairs the hair, giving it a healthier state with body, softness, and shine. The treatment consists of the following 3 products:

● Revitalizing Shampoo 1
● Express Filler 2
● Precious Fluid 3

Continue the luxurious experience at home using the RESTRUCTURE Take-Home system, which includes the SHAMPOO, CONDITIONER, and RESTRUCTURE LEAVE-IN TREATMENT.

VEGAN, PARABEN-FREE, SULFATE-FREE, GLUTEN-FREE, AND FREE OF SYNTHETIC COLORS

Three-step salon treatment for all damaged, extremely dry, or weakened hair requiring deep restructuring and conditioning. Instantly restores all damaged parts of the hair and immediately repairs the hair, giving it a healthier state with body, softness, and shine. The treatment consists of the following 3 products:

● Revitalizing Shampoo 1
● Express Filler 2
● Precious Fluid 3

Continue the luxurious experience at home using the RESTRUCTURE Take-Home system, which includes the SHAMPOO, CONDITIONER, and RESTRUCTURE LEAVE-IN TREATMENT.

VEGAN, PARABEN-FREE, SULFATE-FREE, GLUTEN-FREE, AND FREE OF SYNTHETIC COLORS

Includes:

Powder Decolorizer 900g
Powder Decolorizer 900g
Keratin Healing Oil Rapid Bond Reconstructor

Includes: 

Powder Decolorizer 450g
Powder Decolorizer 450g
Keratin Healing Oil Rapid Bond Reconstructor 

Ideal for people with sensitive skin, asthma, respiratory issues, or migraines.

• For all hair types
• Moisturizing fragrance-free formula
• Hydrates and restores hair for healthy, shiny hair
• Color safe
• Cruelty-free and vegan
• Gluten-free, soy-free, paraben-free
• Sulfate-free cleansing
• Deep-penetrating conditioner to hydrate, strengthen, and add shine to hair.

Did you know...

• Scented products can cause premature fading of tattoos.
• Artificial fragrances, such as scented soaps, are easily detected by animals with a highly developed sense of smell.

Fragrance-free formula

How to use: Apply to clean, damp hair, wait 3 minutes, then rinse.

For all hair types, especially fine to normal and color-treated hair.

• Instant and lightweight conditioner
• Shine and detangling
• Heat protection
• Gluten-free, soy-free, and paraben-free
• Enhance, protect, restore, and repair the hair’s natural moisture balance
• Provides radiant shine

Did you know…

• LOMA’s daily shampoo and conditioner are our most cleansing, clarifying, and volumizing products.
• A daily shampoo and conditioner will add density and volume to fine hair while keeping it light and easy to style.

Mandarin, orange, and grapefruit Lomatherapy

How to use: Apply to clean, damp hair from roots to ends, then rinse.

Ideal for people with sensitive skin, asthma, respiratory issues, or migraines.

• For all hair types
• Moisturizing fragrance-free formula
• Hydrates and restores hair for healthy, shiny hair
• Color safe
• Cruelty-free and vegan
• Gluten-free, soy-free, paraben-free
• Sulfate-free cleansing
• Ideal for moisturizing dry scalps

Did you know...

• Scented products can cause premature tattoo fading.
• Artificial fragrances, such as scented soaps, are easily detected by animals with a highly developed sense of smell.

Fragrance-free formula

How to use: Wet your hair, apply the desired amount, lather, and rinse.

Concentrated three-step in-salon treatment that deeply hydrates, fills pores, seals cuticles, and smooths the hair surface. Its formula enriched with fermented peony extract and hyalorice disciplines and hydrates the hair fiber while providing deep anti-frizz action. The ULTIMATE CARE IN-SALON system consists of the following 3 products: SHAMPOO, MAXIMIZER, and TREATMENT.

VEGAN, PARABEN-FREE, SULFATE-FREE, GLUTEN-FREE, AND FREE OF SYNTHETIC COLORS

Includes: 

Ultra Blonding Decolorizer 450g
Ultra Blonding Decolorizer 450g
Keratin Healing Oil Rapid Bond Reconstructor