It's a 10

Miracle Potion Shampoo

SKU: I10PS300
GTIN: 850011058756
Volume: 300 mL

Full description

Combined daily cleansing and intensive care. Give your dry or damaged hair the support it needs to be shinier and softer with the new improved It's a 10 Miracle Shampoo. Thanks to our signature blend of natural compounds and botanical essences, it delivers silky softness.

Here are 10 benefits:

  1. Helps protect hair from damage
  2. Adds body
  3. Color-safe formula
  4. Helps strengthen hair
  5. Moisturizing foam
  6. Helps reduce split ends
  7. Increases shine
  8. Nourishes hair
  9. Helps prevent breakage
  10. pH balanced

About the brand

It's a 10

It's A 10 was born out of hairdressers' frustration with monotonous hair care products, and more than 20 years later, it has become a global benchmark for its high-performance, all-in-one formulas that deliver visible results. Founded by a hair professional who believed that feeling good about your hair should be simple and accessible, this brand empowers everyone to achieve their dream hair through smart and effective solutions.

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Multifunctional performance – Formulas designed to offer ten key benefits in one bottle to simplify your routine while achieving salon-worthy results.

Professional Roots – Created by a stylist for stylists and consumers, leveraging over twenty years of salon experience for real results.

Integrity of ingredients – Premium botanical extracts and gentle, gluten-free formulas that treat hair with respect while delivering optimal performance.

Inclusive and empowering – Celebrating all hair types and reflecting the diversity of beauty, the brand believes everyone deserves to feel their best.