All Hair Products

Say goodbye to dull, damaged hair!

Say hello to your new best friend in hair care, It’s a 10 Miracle
Leave-In Product.

A cult classic: this easy-to-use spray smooths hair, helps eliminate frizz, restores shine, and enhances your hair’s natural body.

10 benefits:

1. Nourishes hair
2. Heat protector
3. Detangles
4. Helps protect hair color
5. Restores shine
6. Helps reduce frizz
7. Natural UV protection
8. Helps replace lost proteins
9. Enhances hair’s natural body
10. Helps prevent split ends

Say goodbye to dull, damaged hair!

Say hello to your new best friend in hair care, It’s a 10 Miracle Leave-In Product, now available in a fragrance-free formula.

A cult classic: this easy-to-use spray smooths hair, helps eliminate frizz, restores shine, and enhances your hair’s natural body.

10 benefits:

1. Nourishes hair
2. Heat protector
3. Detangles
4. Helps protect hair color
5. Restores shine
6. Helps reduce frizz
7. Inhibits dry, damaged hair
8. Helps replace lost proteins
9. Enhances hair’s natural body
10. Helps prevent split ends

It's a 10 Miracle Moisture Shampoo removes the guesswork to find the perfect hair care routine, even for the most delicate hair! Our formula is effective and intensely moisturizing, cleansing without damage.

Here are 10 benefits:

1. Moisturizes hair
2. Lightweight for daily use
3. Smooths cuticles
4. Moisturizing foam
5. Creamy texture
6. Enhances natural body
7. Increases shine
8. Improves elasticity
9. Nourishes hair
10. Helps prevent breakage

Our Miracle Moisture conditioner removes the guesswork in finding the ideal hair care routine, even for the most delicate hair! Our formula is effective and intensely moisturizing, cleansing without damage. From the very first wash, your hair will be smoother, healthier, and full of bounce and body. Everyone deserves healthy, naturally shiny hair, and our Miracle Moisture shampoo will help you achieve it!

Here are 10 benefits:

1. Hydrates hair
2. Lightweight for daily use
3. Smooths cuticles
4. Moisturizing lather
5. Creamy texture
6. Enhances natural body
7. Increases shine
8. Improves elasticity and strength
9. Nourishes hair
10. Helps prevent breakage

It’s a 10 Miracle Hair Mask is an easy-to-use conditioning treatment designed to improve hair softness and suppleness. Flexible enough to be used as a daily conditioner and intensive enough to be used as a periodic deep conditioning treatment.

Here are 10 benefits:

1. Detangles
2. Helps restore moisture balance
3. Softens
4. Smooths
5. Helps restore elasticity
6. Provides radiant shine
7. Enhances natural body
8. Nourishes
9. Helps reduce frizz
10. Enhances color vibrancy

Ideal for travel or for trying out products, this skincare range is essential for daily use. Enriched with effective smoothing and moisturizing agents, the range makes hair softer and easier to style with each use.

The kit includes our famous Miracle Daily shampoo, our Miracle Daily conditioner, and our award-winning Miracle Leave-in treatment. Individually, each product improves hair manageability, but combined, they form an unbeatable 3-step ritual that leaves hair soft and smooth, wonderfully resistant to humidity, blow-drying, and styling, for salon-worthy hairstyles anytime, every time.

This kit includes travel sizes:
Miracle Daily Shampoo (60 ml)
Miracle Daily Conditioner (60 ml)
Miracle Leave-in Treatment (60 ml)

Smoothing and straightening hair is easier than ever thanks to the essential leave-in and effortless application of the It's a 10 Miracle Leave-In Plus Keratin spray. This lightweight and deliciously scented conditioner helps rebuild dry, brittle, and damaged hair from within.

10 benefits:

1. Protects the hair's natural keratin
2. Heat protector
3. Detangles
4. Helps strengthen hair
5. Helps replace lost proteins
6. Helps reduce frizz
7. Natural UV protection
8. Restores shine
9. Enhances the hair's natural body
10. Helps protect hair color

The 10 Miracle Plus Keratin Deep Conditioner helps reverse the effects of keratin-depleted hair with a deep conditioning treatment that penetrates deeply into the hair shaft to help restore structure, seal the cuticle, and reveal shine.

10 benefits:

1. Enriched with keratin proteins
2. Helps restore elasticity
3. Superior penetration
4. Helps strengthen hair
5. Detangles
6. Deeply hydrates
7. Smooths
8. Helps prevent split ends
9. Adds shine
10. UV protection

Give your hair the unmatched softness and shine of pure silk in every shampoo.
The Silk Express Miracle Silk shampoo from It's a 10 Haircare helps strengthen and nourish hair with the power of silk, in a lightweight formula for daily use.

Here are 10 benefits:

1. Enhances softness
2. Restores shine
3. Natural moisturizing ingredients
4. Protects color
5. Gives a youthful glow
6. Increases shine
7. Improves elasticity
8. Nourishes hair
9. Makes styling easier
10. Prevents breakage

Few compounds offer the luxurious care and lightness of silk. Our Miracle Silk Express Conditioner is a daily treatment infused with silk that leaves hair ultra-silky, smooth, and shiny.

Here are 10 benefits:

1. Ultra-silky formula
2. Improves elasticity
3. Detangles
4. Reduces frizz
5. Adds shine
6. Adds body to hair
7. Ultra-glossy
8. Strengthens hair
9. Deep nourishing formula
10. UV protection

The miracle scalp-repairing conditioner It's a 10 ingredients: it regenerates and revitalizes thanks to its amino acids, moisturizers, and soothing compounds, revealing beautiful hair. Hydrated and healthy, the scalp promotes smoother growth and reduces flaking. The moisturizers in the conditioner work directly on the hair shaft to prevent damage, leaving hair soft and easy to style.

Here are 10 benefits:

1. Made with Seascalp biomarine ingredients
2. Helps restore scalp health
3. Supreme hydration for hair
4. Helps hydrate dry, itchy scalp
5. Soothes and calms the scalp
6. Superior detangling
7. Helps strengthen hair
8. Nourishes hair and scalp
9. Helps delay the appearance of dandruff
10. Deeply hydrates

The Miracle Coily moisturizing shampoo is 10 times more effective with every wash.
Our intensely hydrating formula penetrates deep into delicate strands to strengthen and seal them, for shiny, perfect hair.

Here are 10 benefits:

1. Designed for curly and textured hair
2. Defines curls
3. Removes product buildup
4. Smooths and tames unruly hair
5. Helps protect against damage
6. Moisturizing formula
7. Helps protect against damage
8. Provides UV protection
9. Rich and creamy foam
10. Suitable for colored hair

A smoothing revitalizing treatment for daily use. Even the most damaged, dry, or over-processed hair can benefit from the daily hydration and vitamins contained in the It's a 10 Potion conditioner.

Here are 10 benefits:

1. Restores moisture balance
2. Helps reduce frizz
3. Deeply hydrates
4. Helps repair extremely damaged hair
5. Does not weigh hair down
6. Suitable for color-treated hair
7. Provides extreme shine
8. Creates soft, radiant hair
9. Improves elasticity
10. Detangles

Color masks. - Size: 250 mL

Passion Color Mask is the direct coloring range from Beauty & Kindness that protects and colors hair to enhance, intensify, and experiment. This product is a concentrate of ingredients with revitalizing and illuminating properties. Its formula preserves the hair structure, improving its appearance and providing radiant highlights, shine, and extreme softness. All Passion Color Mask products can be combined with each other, allowing you to create an infinite palette of shades to meet all needs.

• Ideal for levels 4 to 10.
• Nourishing color treatment.
• Preserves hair structure, improves appearance, gives vibrant highlights, shine, and softness.
• Vegan formula.
• 96% ingredients of natural origin. 80% biodegradable.

Usage:

1. After washing hair with the most suitable Alter Ego Italy shampoo, towel dry hair and put on gloves.
2. Apply evenly to lengths and ends and leave on for 3 to 15 minutes, depending on the chosen service and desired result.
3. Rinse thoroughly.

Color Lock Spray + Express Keratin Treatment

If you offer coloring services or express keratin treatments, this product will become your go-to. Easy to use, it is essential for all salons and hairdressing studios.

For all hair types, this unique 2-in-1 formula (formaldehyde-free) is highly recommended AFTER ALL COLORINGS AND HIGHLIGHTS to lock in Color, add shine and brilliance, and prevent fading, or as a standalone express keratin treatment.

With or without coloring services, this treatment provides unmatched frizz control and manageability, exceptional shine, and a humidity barrier lasting up to 6 weeks.

Your hair will be stronger and healthier, with faster drying and styling at home or in the salon.

Light moisturizing conditioner to combat dull hair and frizz.
Hair is nourished and smoothed.

BENEFITS
Provides a softening, detangling, and toning effect.
Hair is softer, deeply nourished, and smoothed without frizz.

USAGE
Apply to wet hair and distribute evenly.
Leave on for 3 to 5 minutes.
Rinse thoroughly.

EXTRACTS

Organic flaxseed extract.

Anti-frizz phytocomplex

• Cocoa butter
• Cotton oil
• Hemp oil

The antioxidant conditioner protects the hair fiber by restoring its hydration. For stronger, shinier, and better-protected hair. Detangles without weighing down.

Antioxidant, smoothing, moisturizing.

Color formula that guarantees intense and long-lasting color while respecting the hair fiber. Rich in oils, it restructures and revitalizes the hair. Pre-naturalized coloring system with low ammonia content that ensures optimal coverage of gray hair without having to mix the shade with the corresponding natural base.

Coloring, restructuring, conditioning.

Our six correctors intensify or alter the highlights of oxidation dyes. They can be used with all Hydra-Color shades to enhance or change the tone. Their properties allow for a perfect formulation to meet all needs.

Aura is a new generation multifunctional liquid hair color that adapts to different salon services depending on its use and mixture. From toning bleached hair and its lengths to covering gray hair, as well as the shiny and plumping effect of a gloss, the shade range includes 27 shades designed to effectively customize each client's color, along with a Fusion Clear shade, pigment-free, for an intense shine effect or to dilute other shades, for a fully personalized result.

Play between cool, neutral, and warm tones to meet each client's desires.

Aura Fusion Clear is a next-generation multifunctional liquid color that adapts to different salon services depending on its use and mixture. Without pigment, Fusion Clear provides intense shine or dilutes other shades for fully customized results.

It plays with cool, neutral, and warm tones to meet each client's desires.

Ideal for all hair types.

5 volume (1.5%) liquid activator formulated for brilliant shine on the lengths and a glossy effect. It provides the necessary support for the development and gelling of Incolor Aura; for optimal application both with shampoo and brush.

For all hair types.

Easy-to-use hair color, ready to use, without activator. It leaves hair soft and shiny, enhances highlights, and revives color. Fades gradually, without a regrowth effect. Ideal for a new look, refreshing or contrasting existing highlights, or creating bold color effects.

Designed to smooth the texture of curly hair, make it easier to style, and eliminate frizz from wavy hair, for a long-lasting result. Enriched with plant-based ingredients, with a revitalizing effect.

Neutralizing solution that repairs disulfide bonds in the hair, stabilizing and setting the new shape achieved with Intech 1A and 1B perms.

For all hair types.

Neutralizing, moisturizing, and protective.

Second phase of the professional Rebuild treatment. It works by revitalizing and smoothing to close the cuticle and seal nutrients inside the hair fiber. Its acidic pH formula contains ingredients that protect the outer cuticle, thereby improving strength and shine.

For all hair types.

Conditioning, smoothing, and sealing.

The antioxidant conditioner protects the hair fiber by restoring its hydration. For stronger, shinier, and better-protected hair. Detangles without weighing down.

Antioxidant, smoothing, moisturizing.

A rich conditioner designed for hair damaged and stressed by chemical treatments, environmental factors, and dehydration. It coats the hair fiber, protects and repairs it, restoring body and shine.

Restructuring, lightening, smoothing.

The ideal conditioner to restore nutrition and shine to dry, dehydrated hair, leaving it instantly healthier and full of life. Gently detangles, smooths, and boosts volume.

Revitalizing, moisturizing, nourishing.

The Energizing Conditioner is a professional conditioner with a moisturizing action that nourishes the hair fiber without weighing it down. The vegetable oils in its formula leave hair soft and shiny. It preserves the hair's natural hydration, making detangling easier.

Revitalizing, detangling, nourishing.