All Hair Products

Shine mask for blonde, highlighted, and white hair

• Repairs and protects all types of blonde hair.
• Blonde or white hair regains its natural shine and brightness.

Hasty Too Mini Force is a strong hairspray that perfectly holds your hairstyle.

• It brushes out easily, for perfect hair at any time.
• The result is hair that is set, voluminous, and full of body all day long.

• 55% VOC
• Fast drying
• Does not flake
• Does not build up
• Color-safe
• The Mist Light hair spray is sulfate-free, paraben-free, gluten-free, DEA-free, sodium chloride-free, with powerful anti-aging properties, thermal and UV protection, weightless, and does not build up.

• 55% VOC
• Does not build up or flake
• Provides ultimate hold
• Safe for color
• Mist Strong hair spray is sulfate-free, paraben-free, gluten-free, DEA-free, sodium chloride-free, with powerful anti-aging properties, thermal and UV protection, weightless, and does not build up.

The MIXCOLOR Crema from framesi® is a tone-on-tone activator designed to be mixed with Framcolor Futura or Framcolor 2001 permanent color bases to transform them into a long-lasting color, without fading, with deposit only.

Ultra-hydrating sulfate-free shampoo

• Advanced blend of quinoa, aloe vera, and vitamins combined with the nourishing properties of shea butter that deeply hydrates hair
• The lightweight formula restores vitality and shine, instantly reviving dry hair

A permanent ammonia-free, PPD-free color with a specific anti-aging action to meet the growing demand for gentle coloring.

• Covers 100% of gray hair
• Protects the hair fiber
• High cosmetic quality
• Beautiful colors true to the color chart
• Endless possibilities for a coloring service
• Personalized and creative
• Delicate fragrance
• Intense and vibrant colors
• Reliable coloring results
• High lightening level (up to 4 shades)
• Maximum customization

Leave-in dual care for all hair types

• The blend of the two phases nourishes and protects the hair surface for daily protection.
• Instantly detangles.
• Silky and natural hair.
• 99% ingredients of natural origin.

• Contains a restorative and protective Keratin Healing System and Flower Shield Complex formula.
• 5 specific oxidants for all coloring services.
• Use with L'Anza Repairing Coloring products for richer and more vibrant bleaching and permanent coloring.

The Passion Color Mask line includes Alter Ego Italy's colored masks, 

• To revive the Color
• To extend the cosmetic Color
• Conditioning and detangling action
• Soft and shiny hair
• Enriched with vitamin E and Inca oil

Shine spray

• Long-lasting
• Fine and light mist
• Gives hair shine, softness, and a silky, natural feel to the touch.

Polishes hair for a shiny finish, improves texture and control during styling.

• Perfect for medium to coarse and stressed hair.
• Restores moisture, leaving hair soft and easy to manage during styling.
• Smooths and softens the hair shaft.

The Bleaching powder is dust-free, easy to mix for a creamy texture and easy application. 

•  Allows up to 7 levels of lightening.
• A hint of violet controls heat at every stage of lightening. 
• Contains the Keratin Healing System formula to protect hair during and after application. 
• Suitable for applications on the scalp as well as on lengths and ends.

Specialized hair fortifiers allow customization of the treatment according to the client's hair type, condition, or desired results. Specifically formulated as an additive with the Deep Treatment. Power Boosters can be applied individually or combined based on hair needs. Add any combination of three pumps of Power Boosters to the deep treatment during step 2.

For fine, limp hair:

• Delivers powerful vitamins and minerals
• Thickens each hair strand and increases volume from the inside out
• Instantly boosts structural rigidity to provide support

Extreme hold mousse

• Maximum hold
• No residue.
• Control for all styles

Disulfide bond fortifier.

• Increases hair resistance during reconstruction or chemical treatment.
• Strengthens disulfide bonds.
• Increases hair resistance to breakage (44%) during reconstruction or chemical treatment. 
• Visible results from the first application.
• Without altering the usual service routine.

Give your hair the care and protection it deserves: a daily dose of quinoa with the best leave-in color reviving spray. Quinoa protein, vitamins, and emollients detangle and penetrate the hair to hydrate and add shine, reviving it by restoring body and strength. Excellent when used as a porosity equalizer or cutting lotion.

• Color Preservation 95% Longer
• Damage Repair
•  Silky and Shiny Finish
• Frizz Control
• Body
• Split Ends Repair
• Detangling
• Hairstyle Protection
• Static Electricity Removal
• Thermal Protection
• Lightness

Experience deep and maximum hydration, along with all the original benefits of PRIMER 11. Formulated with a quinoa-rich ingredient, PRIMER 11 INTENSE truly loves your hair.

• Smooths frizz.
• Reduces drying time.
• Prevents hair breakage.
• Balances porosity.

At-home straightening.

• Penetrates deeply into the hair to smooth and transform it from within, unlike all other straightening/anti-frizz products
• Produces a gradual effect. The more the product is used, the smoother the hair becomes and the more frizz is eliminated
• Can be used with a flat iron, but it is not mandatory
• Provides powerful hair protection and repair
• Protects against humidity and environmental factors

Leave-in Smoothing Spray.

• Penetrates deeply into the hair to strengthen it from within, unlike all other strengthening products.
• Produces a progressive effect. The more the product is used, the stronger the hair becomes and the less prone to damage.
• Provides powerful hair protection and repair.
• Protects against humidity and environmental factors.

Thermo-protective spray for curly hair

• Protects against frizz and heat from flat irons and hair dryers.
• Instant softness and shine, with smoother hair from roots to tips.

Protective barrier cream for skin and scalp 

• Provides exceptional protection for skin and scalp against unwanted stains or irritation during coloring services.
• Does not interfere with coloring results around the hairline. 
• Easy to apply and stays in place.
• Easy to remove with washing

• Suitable for all lightening techniques and makeup removal
• Neutralizes unwanted yellow tones
• Easy to mix with Coactivator Cream
• Lightens hair up to 7 levels

It is a product very similar to the super lightener, but slightly more basic and free of coloring pigments

• It is especially suitable for creating partial lightening effects on lengths already treated with a cosmetic dye
• Excellent makeup remover product for lengths weighed down by slight pigment overloads
• Lightens hair up to 3 levels, creating a color base that may not require a toner/shade
• Due to its particular alkalinity, it should not be applied to the skin 
• The maximum application time is 50 minutes

• Ideal for regrowth of previously lightened hair.
• Cosmetic lightening up to 4 levels.
• Perfect for natural "sun-kissed" lightening effects.

Progressive and balanced lightening action. Neutralizes unwanted underlying warm tones. Gentle formula made with eco-certified Inca oil and Active Shine. Ammonia-free for excellent scalp comfort and absolute respect for hair structure.

This is a lightening cream for colored hair, ideal for use on levels 4 >> 8-Lightens colored hair up to 3 levels while fully respecting the hair structure.

• Controlled and gradual lightening up to 3 levels
• Customizes colors with interesting multidimensional lightening effects without the need to bleach or tone.
• Progressive and controlled lightening action
• Allows more versatile management of technical services in the salon