All Hair Products

Urban Proof Dry Shampoo is an instant dry shampoo that refreshes hair between washes, cleanses the scalp, and absorbs excess oil and sebum. It acts as a purifier and detoxifier thanks to its anti-pollution function, removes all impurities, and delivers clean, perfect hair in less than a minute, without leaving any residue.

• Instant dry shampoo
• Ideal for all hair types
• Cleanses the scalp by absorbing excess oil and sebum
• Refresh your hair between washes
• Frequent use
• Leaves no white residue
• Pleasantly scented
• Urban Shield anti-pollution technology

Shampoo specifically for sensitive or irritated scalp.

• Its use is also recommended for children.
• Gently cleanses and hydrates sensitive scalps.
• Thanks to its extra-gentle cleansing base, it can be used daily.
• Neutral pH.

Illuminating shampoo with a silky effect

• Gentle and luxurious cleansing action on both treated and natural hair
• Nourishes and smooths even the most unruly hair, controls static electricity
• Hair is controlled, shiny, and easy to style.
• Ideal for thick and curly hair
• 99% natural origin ingredients

The sulfate-free shampoo cleanses and soothes unruly hair. Quinoa, limnanthes seed oil, aloe vera leaf juice, and vitamins work together to nourish and calm unruly, curly hair.

• Protects hair from humidity and gives it a silky, shiny, and smooth finish.

Urban Proof shampoo is a detoxifying and purifying carbon shampoo designed to counter urban environmental pollutants such as heavy metals and fine dust that come into contact with our hair daily, settling on the fiber. It acts as a purifier, absorbing impurities, excess sebum, and smog like a magnet.

• Ideal for all hair types, especially stressed and impure hair
• Detoxifying and anti-pollution action
• Black creamy texture
• Cleanses and purifies deeply
• Urban Shield Technology
• With 100% natural bamboo charcoal
• Absorbs impurities like a "magnet"

The Watercolors Intense shampoo was developed using a technology that employs a new approach to deliver the most intense direct dye deposit in a shampoo! The intense color and amazing conditioner are created through the use of complex direct dyes delivered by cationic conditioners derived from renewable natural sources.

• This places the Watercolors Intense shampoo in the pH range of 5.3 to 5.8, allowing for deep deposit without harsh drying.
• The Watercolors shampoo prevents fading and maintains intense color with weekly at-home use.

Toning shampoo for blonde, highlighted, and white hair

• Eliminates yellow tones from white hair and prevents the appearance of unwanted warm hues.
• It hydrates the hair and restores its purity and shine.

Intensive shaping mask, instant conditioning enriched with clay, shea butter, and Starch Complex -

• Protects, regenerates, and provides intense and immediate hydration to the scalp and hair lengths
• Helps reduce drying time, makes styling easier, and extends its duration

Silk oil illuminating treatment Ideal for all hair types, especially the most unruly. Its leave-in formula nourishes the hair fiber for a refining effect. Hair is light, silky, and shiny.

• Leave-in lightening lotion
• Ideal for all hair types
• Control function for unruly hair
• Gently penetrates and nourishes hair fibers
• Refining effect
• Maximum lightness and silkiness
• Leave-in formula
• Extra luxurious shiny effect

Silk Oil Intensive Lotion is an intensive revitalizing lotion that fights frizz and provides silkiness and manageability even to the most unruly and problematic hair. The lotion’s formula is enriched with a special blend of nourishing and precious natural anti-frizz oils that give hair exceptional shine.

• Intensive revitalizing lotion • Ideal for taming even the most unruly hair
• Controls frizz
• Rich formula
• Visibly increases silkiness and manageability
• Long-lasting control effect
• Enriched with a blend of natural oils
• Urban anti-pollution shield technology

Anti-frizz and anti-humidity action. Reduces hair frizz. Ensures a perfectly smooth and flat style.

• Perfect for wavy, frizzy, or curly hair, makes brushing easier for smooth and natural looks without flyaways.
• Tames, controls, and reduces the volume of frizzy hair, leaving hair shiny, hydrated, and smooth.

Soothing treatment for the scalp. Soothing, moisturizing, and rebalancing treatment

• Ideal for sensitive scalps [also after technical treatment]
• Provides a pleasant feeling of well-being
• Helps soothe itching, redness, and tight scalps
• 95% of ingredients of natural origin

Watercolors touch-up sprays are available in platinum, blonde, brown, light brown, dark brown, copper, red. Covers in seconds while blending with the surrounding color!

• Additional benefits: adds texture, volume, and richness to the hairstyle. Ammonia-free, peroxide-free, alcohol-free, and free of synthetic dyes!

A volume spray that creates lift at the roots while keeping hair flexible for intact styling, all while hydrating and nourishing.

• Ideal for fine and stressed hair
• Ensures excellent hold
• Does not weigh hair down
• Leaves hair easy to style

• Superior anti-humidity serum for all hair types.
• Locks in moisture and eliminates frizz
• For a full day of softness, protection, and shine
• Heat-activated tool for smoothing day and night

The Framesi Smoothing System allows you to create texture by refining the natural curl through relaxing, reducing the curl, and reorienting natural growth patterns.

• The Framesi Smoothing System has a lower pH than conventional relaxers, enabling you to create stunning effects while preserving hair integrity.

The Framesi Smoothing System lets you create texture by refining the natural curl through relaxing, curl reduction, and reorienting natural growth patterns.

• The Framesi Smoothing System has a lower pH than conventional relaxers, allowing you to create amazing effects while preserving hair integrity.
• Extra strong scented formula, with silicones and neutralizing liquid.

Whether to amplify, harmonize, or correct a color, you will always achieve a flawless, vibrant, and intense result. No matter your creativity and the desired outcome, the Boosters are compatible with all Alter Ego shades.

• Ammonia-free and PPD-free, they contain fruit extracts (apple, blueberry, and pomegranate) that protect and extend the intensity of your creation while leaving hair soft and silky to the touch.

The Techno fruit Color formula is enriched with a keratin delivery system based on Garcinia Mangostana, a powerful antioxidant, coconut oil, cotton, and honey to nourish and add elasticity to the hair, and keratin to repair, protect, and strengthen.

• The creamy, conditioned texture is easy to mix and apply for precise and reliable results.
• Cosmetic results with extraordinary shine.
• Optimal color hold for long-lasting results.
• 100% coverage of gray hair.
• Precise and reliable colors for all shades.
• Simple and quick mixing and application thanks to the conditioning texture.

The Techno fruit Color formula is enriched with a keratin delivery system based on Garcinia Mangostana, a powerful antioxidant, coconut oil, cotton, and honey to nourish and add elasticity to the hair, and keratin to repair, protect, and strengthen.

• The creamy, conditioned texture is easy to mix and apply for precise and reliable results.
• Cosmetic results with extraordinary shine.
• Optimal color hold for long-lasting results.
• 100% coverage of gray hair.
• Precise and reliable colors for all shades.
• Simple and quick mixing and application thanks to the conditioning texture.

The Techno fruit Color formula is enriched with a keratin delivery system based on Garcinia Mangostana, a powerful antioxidant, coconut oil, cotton, and honey to nourish and add elasticity to the hair, and keratin to repair, protect, and strengthen.

• The creamy and conditioned texture is easy to mix and apply for precise and reliable results.
• Cosmetic results with extraordinary shine.
• Optimal color hold for long-lasting results.
• 100% coverage of gray hair.
• Precise and reliable colors for all tones.
• Simple and quick mixing and application thanks to the conditi texture

Sculpting paste

• Separates, defines, and structures
• Subtle matte effect
• Malleable texture
• Ultra-strong hold for thick hair
• Does not weigh down fine hair.

Tressa Thermal Working Hairspray is a dual-action spray that protects hair from heat damage while providing a base for heat styling routines.

• This spray strengthens hair with silicone proteins and supplies essential omega fatty acids and antioxidants to keep hair healthy.

Ammonia-free toning cream for blonde and bleached hair to neutralize unwanted yellow tones and achieve perfect, bright, and radiant blonde hair.

• Tones and neutralizes with spectacular results.

• Special cream formula that promotes treating, restructuring, and softening action 
• Rich, soft texture easy to blend with Pure Light Cream for full bleaching techniques
• Stimulated with active cosmetic ingredients for full head bleaching to ensure maximum scalp comfort and full respect for hair structure
• Paraben-free hyaluronic acid for its filling action
• Eco-certified Inca oil and the Active Shine complex for their excellent protective and brightening properties.
• Soft and rich texture easy to blend with Pure Cream light cream
• Easy and consistent application

Detox treatment with essential oil.

• Ultra-light gel texture
• Restores the ideal condition of the scalp
• Detoxification and deep cleansing
• 94% natural origin ingredients

Exfoliating oil for scalp treatment, Delicate texture for gentle action

• Ideal for scalp with dandruff and excess sebum
• Promotes scalp cell renewal and prepares it for the next treatment
• 99% natural origin ingredients

Protective treatment for colored hair

• Long-lasting protective system that extends the qualities of color, shine, and brightness.
• Moisturizes, repairs the hair fiber, and strengthens the cuticle.
• Melting texture for fast and intense action

Strengthening treatment for damaged hair. ·

• Nourishes, increases strength, and fortifies the hair's internal bonds by forming a protective film.
• Replaces the structural substances specific to the hair fiber.
• Anti-aging effect.
• Restores the softness and natural hydration level of the hair.

Smoothing treatment for curly hair.

• Restructures, hydrates, and smooths the hair fiber.
• Provides intense hydration, shine, and softness.
• Controls both straight and curly hair.
• Easier to comb and natural movement.