Treatment

A balm to condition and tame the beard.

• Contains shea butter and argan oil.
• Softens and shapes the beard.
• Gives a healthy shine to your moustache and beard and helps to tame unruly hairs.
• Helps to reduce beard patchiness.

Infuses nutrients to restore essential proteins, moisture, and minerals to the hair

• Designed to be used together with the Power Boosters
• High-tech infusion system that carries healing agents deep into the hair

Experience deep and maximum hydration, while retaining all the original benefits of PRIMER 11. Made with a quinoa-rich ingredient, PRIMER 11 INTENSE truly pampers your hair.

• Smooths frizz.
• Shortens drying time.
• Prevents hair breakage.
• Balances porosity.

Powerful leave-in treatment that stimulates scalp circulation and energizes the follicles for optimal growth potential.

• Formulated with herbs.
• Safe for color-treated hair.

Specialized hair strengtheners allow customizing the treatment according to the client's hair type, condition, or desired results. Specifically formulated as an additive with the Deep Treatment. The Power Boosters can be applied individually or combined depending on the hair's needs. Add any combination of three pumps of Power Boosters to the deep treatment during step 2.

For fragile, damaged, and brittle hair:

• Contains an overdose of proteins
• Amino acids strengthen weakened hair

Give your hair the care and protection it deserves: a daily dose of quinoa thanks to the best leave-in color reviving spray. Quinoa protein, vitamins, and emollients detangle and penetrate the hair to hydrate and add shine, reviving it by restoring body and strength. Excellent when used as a porosity equalizer or cutting lotion.

• Color Preservation 95% Longer
• Damage Repair
•  Silky and Shiny Finish
• Frizz Elimination
• Body
• Split Ends Repair
• Detangling
• Hairstyle Protection
• Static Electricity Removal
• Thermal Protection
• Lightness

Protective treatment for stressed hair

• Complete protection against air pollution, household pollutants, and UV rays.
• Deeply repairs the hair strand and restores moisture.
• Exceptional shine and instant detangling.

No man and no beard will be left behind with the distinguished and high-quality KRWN beard oil. Perfect for fighting dryness, tingling, and irritations, this complete formula has been perfected using natural essential oils of jojoba, sweet almonds, and coconut.

• Free of parabens, sulphates, and gluten, and made locally in Montreal, it contains everything you need for a soft and moisturized beard while capturing the true spirit of the modern man of today.

Sealing treatment developed to complement the Egobond treatment.

• It nourishes and detangles the hair.
• Gives a refreshed and healthy feeling.
• With memory polymers to ensure a lively styling effect.

Protective treatment for dyed hair

• Long-lasting protective system that extends the qualities of the color, shine, and brightness.
• Moisturizes, repairs the hair fiber, and strengthens the cuticle.
• Melting texture for a quick and intense action

Smoothing treatment for curly hair.

• Reshapes, nourishes, and smooths the hair strand.
• Provides deep moisture, shine, and softness.
• Tames both straight and curly hair.
• Easier to comb and natural movement.

For a colour that lasts 95% longer.

• Dries up to 47% faster*.
• Up to 72% more heat protection*.
• Dry in a flash with this blow-dry spray that saves you time.
• The humidity-resistant formula banishes frizz, leaving hair smooth and silky.

The Glosssifier is a light, oil-free, ultra-fine finishing spray that uses lemon proteins and other added proteins to produce more shine in the hair while repairing damage.

• Protects against UV rays, moisturizes, strengthens, and nourishes the hair for a superbly glossy look and feel.
• Reduces static electricity and leaves the hair with a delightful scent. Additionally, it detangles and extends the colour of direct dye.

Heat-protective spray for curly hair

• Guards against frizz and heat from flat irons and hair dryers.
• Instant softness and shine, with hair smoother from roots to ends.

TANINO LUX is a high-performance Taninnoplasty treatment that will naturally and durably smooth and care for the hair thanks to its active ingredients such as TANIN extracted from grapes, Hyaluronic Acid, and Provitamin B5. This smoothing treatment, in addition to providing quality smoothing, will bring suppleness and shine to the hair and deeply nourish it. Provitamin B5 will act on the regeneration of the hair fiber and accelerate hair growth.

Step 1: Shampoo

Step 2: Treatment

Protective care spray for stressed hair

• Instantly revitalizes and shields hair from air pollution, household pollutants, and UV rays all day long.
• Soft hair and natural shine.

Treatment to extend the life of cared-for, soft, shiny, and easy-to-style hair. Applied at home, between specialized treatments done in the salon. Hydrates and deeply repairs hair. Leave-in application.

Styling cream from the B.Toxkare range by Alter Ego. It seals the cuticles of the hair fiber. It has a thickening, moisturizing, and restorative effect on the structure.

Mask with immediate effect that nourishes and moistens the scalp and dry hair.

• Nourishes and moistens dry or very dry hair and scalp.
• Improves styling.

This ultra-rich and moisturizing treatment cares for and helps rebuild hair. Designed to deeply hydrate, soften, smooth, and nourish hair. Helps protect against damage caused by the environment and heat.

• Softens and soothes.
• Deeply revitalizes and adds shine.
• Perfect as a weekly treatment for dry or chemically treated hair.

Repair gel specially for dry and damaged ends.

• Protection and strength for brittle hair.

The Urban Proof Leave-In Conditioner is a leave-in spray conditioner that can be used in two ways: as a nourishing and detangling conditioner after each shampoo, to hydrate and perfect hair while protecting it from UV damage all year round, and as a summer protective spray to be applied before each sun exposure.

• Detangling of the leave-in conditioner
• Complete protection against UV rays
• Lightweight texture
• Urban Shield anti-pollution technology
• Protects the hair fiber structure from sun damage
• Preserves the durability of cosmetic color
• Nourishes, hydrates, and offers extreme radiance

THERMAL THERAPY (PART A)
Self-assembled peptides form a bond that establishes a structure within the damaged hair fibre. Heat provides the energy needed to activate the formation
of bonds inside the hair. Once the bond is built, the final healing components in the leave-in conditioner Cream Cure (part B) have a platform on which they can anchor.

CREAM CURE (PART B)
Consists of healing components including Keratin New Generation and the Phyto IV Complex. These restorative ingredients adhere to the bond built by part A. By rebuilding their structure, the hair regains the strength, integrity, and resilience characteristic of optimal health.

Keratin Healing Oil Emergency Service is a professional healing treatment performed in salons. It provides intensive care for severely damaged hair. It is our most powerful hair healing system. If this does not repair damaged hair, nothing will!

• Self-assembling peptides form a bond that establishes structure within the damaged hair fiber.
• Heat provides the energy needed to activate bond formation inside the hair.
• Once the bond is built, the final healing components in the leave-in conditioner Cream Cure (part B) have a platform on which they can anchor.

Detangling oil enriched with Abyssinica oil from the depths, providing nourishing action.

• Seals the EGOBOND treatment, giving the final protective touch to the hair. Increases hair vitality, softness, and shine.
• Ideal for dyed, bleached, and treated hair.
• Increases shine and softness while reducing frizz.
• Protects from heat sources.
• Restructuring properties.

Intensive treatment that will provide deep renewal action for mature skin or skin exposed to external aggressions thanks to the innovative ProRenew Complex® and snail protein extract.

5 treatments.