Treatment

A balm to condition and control the beard.

• Contains shea butter and argan oil.
• Softens and shapes the beard.
• Gives a healthy shine to your mustache and beard and helps tame unruly hair.
• Helps reduce beard patchiness.

Experience deep and maximum hydration, along with all the original benefits of PRIMER 11. Formulated with a quinoa-rich ingredient, PRIMER 11 INTENSE truly loves your hair.

• Smooths frizz.
• Reduces drying time.
• Prevents hair breakage.
• Balances porosity.

Give your hair the care and protection it deserves: a daily dose of quinoa with the best leave-in color reviving spray. Quinoa protein, vitamins, and emollients detangle and penetrate the hair to hydrate and add shine, reviving it by restoring body and strength. Excellent when used as a porosity equalizer or cutting lotion.

• Color Preservation 95% Longer
• Damage Repair
•  Silky and Shiny Finish
• Frizz Control
• Body
• Split Ends Repair
• Detangling
• Hairstyle Protection
• Static Electricity Removal
• Thermal Protection
• Lightness

Protective treatment for stressed hair

• Complete protection against atmospheric and household pollution and UV rays.
• Deeply repairs the hair fiber and restores hydration.
• Exceptional shine and instant detangling.

No man and no beard will be left behind with the distinguished and premium KRWN beard oil. Perfect for fighting dryness, tingling, and irritation, this complete formula has been perfected using natural essential oils of jojoba, sweet almond, and coconut.

• Free of parabens, sulfates, and gluten and locally made in Montreal, it contains everything you need for a soft and hydrated beard while capturing the true essence of the modern man today.

Protective treatment for colored hair

• Long-lasting protective system that extends the qualities of color, shine, and brightness.
• Moisturizes, repairs the hair fiber, and strengthens the cuticle.
• Melting texture for fast and intense action

TANINO LUX is a high-performance Taninnoplasty treatment that naturally and durably smooths and cares for hair thanks to its active ingredients such as TANIN extracted from grapes, Hyaluronic Acid, and Pro-Vitamin B5. This smoothing treatment not only provides quality straightening but also adds suppleness and shine to the hair while deeply nourishing it. Pro-Vitamin B5 helps regenerate the hair fiber and accelerates hair growth.

Step 1: Shampoo

Step 2: Treatment

Sealing treatment developed to complement the Egobond treatment.

• It nourishes and detangles the hair.
• Provides a revitalized and healthy feeling.
• With memory polymers to ensure a dynamic styling effect.

Smoothing treatment for curly hair.

• Restructures, hydrates, and smooths the hair fiber.
• Provides intense hydration, shine, and softness.
• Controls both straight and curly hair.
• Easier to comb and natural movement.

Thermo-protective spray for curly hair

• Protects against frizz and heat from flat irons and hair dryers.
• Instant softness and shine, with smoother hair from roots to tips.

For color that lasts 95% longer.

• Dries up to 47% faster*.
• Up to 72% more heat protection*.
• Dry in a flash with this blow-dry spray that saves you time.
• The humidity-resistant formula eliminates frizz, leaving hair smooth and silky.

Treatment to extend the life of cared-for, soft, shiny, and easy-to-style hair. Applied at home, between specialized treatments done in the salon. Hydrates and deeply repairs hair. Leave-in application.

The Glosssifier is a lightweight, oil-free, ultra-fine finishing spray that uses lemon proteins and other additional proteins to produce more shine in the hair while repairing damage.

• Protects against UV, hydrates, strengthens, and nourishes the hair for a beautifully shiny look and feel.
• Reduces static electricity and leaves the hair with a delicious fragrance. Additionally, it detangles and extends the color of direct dye.

Instant-effect mask that nourishes and hydrates the scalp and dry hair.

• Nourishes and hydrates dry or very dry hair and scalp.
• Improves styling.

Protective spray treatment for stressed hair

• Instantly revitalizes and protects hair from atmospheric pollution, household pollutants, and UV rays all day long.
• Soft hair and natural shine.

Styling cream from Alter Ego's B.Toxkare range. It seals the cuticles of the hair fiber. It has a thickening, moisturizing, and repairing effect on the structure.

Cleaning gel that removes skin impurities while ensuring and respecting its hydration.

4 treatments

This ultra-rich, moisturizing treatment cares for and helps restore hair. Designed to deeply hydrate, soften, smooth, and nourish hair. Helps protect against damage caused by the environment and heat.

• Softens and soothes.
• Deeply revitalizes and adds shine.
• Perfect as a weekly treatment for dry or chemically treated hair.

Intensive treatment that provides deep renewal action for mature skin or skin exposed to external aggressions thanks to the innovative ProRenew Complex® and snail protein extract.

5 treatments.

Increases the natural hydration of hair.

Revitalizing and protective effect

Soft, flexible, smooth, and shiny hair.

Sulfate-free. Gently cleanses and preserves color.

Specific repairing gel for dry and damaged ends.

• Protection and strength for brittle hair.

The Urban Proof Leave-In Conditioner is a leave-in spray conditioner that can be used in two ways: as a nourishing and detangling conditioner after every shampoo to hydrate and perfect hair while protecting it from UV damage year-round, and as a summer protective spray to apply before each sun exposure.

• Detangling leave-in conditioner
• Complete UV ray protection
• Lightweight texture
• Urban Shield anti-pollution technology
• Protects the hair fiber structure from sun damage
• Preserves the durability of cosmetic color
• Nourishes, hydrates, and delivers extreme radiance

THERMAL THERAPY (PART A)
Self-assembled peptides form a bond that establishes a structure within damaged hair fibers. Heat provides the energy needed to activate the formation
of bonds inside the hair. Once the bond is formed, the final healing components in the leave-in conditioner Cream Cure (part B) have a platform on which they can anchor.

CREAM CURE (PART B)
Consists of healing components including New Generation Keratin and the Phyto IV Complex. These repairing ingredients adhere to the bond built by part A. By rebuilding their structure, the hair regains the strength, integrity, and resilience characteristic of optimal health.

Detangling oil enriched with Abyssinica oil from the depths, providing nourishing action.

• Seals the EGOBOND treatment, giving the final protective touch to the hair. Enhances hair vitality, smoothness, and shine.
• Ideal for dyed, bleached, and treated hair.
• Increases shine and softness while reducing frizz.
• Protects against heat sources.
• Restructuring properties.

Soothing lotion for sensitive or irritated scalp that provides comfort and soothes after application.

• Special night use Calms and hydrates sensitive scalps.
• Eliminates flaking, relieves itching.
• Rebalances the scalp.
• Immediate comfort and freshness.
• Non-greasy texture, instantly absorbs without leaving residue.

Keratin Healing Oil Emergency Service is a professional in-salon healing treatment. It provides intensive care for severely damaged hair. It is our most powerful hair healing system. If this doesn’t repair damaged hair, nothing will!

• Self-assembling peptides form a bond that establishes structure within the damaged hair fiber.
• Heat provides the energy needed to activate bond formation inside the hair.
• Once the bond is built, the final healing components in the leave-in conditioner Cream Cure (part B) have a platform on which they can anchor.