Treatment

Thickening treatment for frequent use

• Deeply nourishes the follicles and smooths the cuticle
• Hair looks visibly thicker, healthier, and stronger
• Non-heavy
• 98% natural origin ingredients

Specialized hair fortifiers allow customization of the treatment according to the client's hair type, condition, or desired results. Specifically formulated as an additive with the Deep Treatment. Power Boosters can be applied individually or combined based on hair needs. Add any combination of three pumps of Power Boosters to the deep treatment during step 2.

For fragile, damaged, and brittle hair:

• Contains a protein overdose
• Amino acids strengthen weakened hair

Neutralizing solution that repairs disulfide bonds in the hair, stabilizing and setting the new shape achieved with Intech 1A and 1B perms.

For all hair types.

Neutralizing, moisturizing, and protective.

Results lasting up to 12 weeks

Formaldehyde-free keratin smoothing treatment

Pure Renewal PLUS is a truly revolutionary keratin smoothing system, WITHOUT formaldehyde. This exclusive treatment is a powerful blend of carbocysteine, glyoxyloyl, and amino acids, perfectly formulated to offer salons a legitimate alternative to traditional keratin treatments that contain formaldehyde.

Pure Renewal PLUS provides maximum curl and volume reduction without permanent structural changes to the hair and without the use of aldehydes, thioglycolate, or sodium hydroxide.

Hydrating mask with 100% organic argan oil.

• Deeply hydrates and nourishes 
• Restores shine, softness, and suppleness
• Protects against environmental damage
• Strong breakage resistance
• All hair types

Hair mask with a nourishing formula that won’t weigh hair down.
Leaves hair soft and full-bodied.

Tested under dermatological control on sensitive skin.
Restores the natural beauty of hair, making it stronger and hydrated.

Silk oil illuminating treatment Ideal for all hair types, especially the most unruly. Its leave-in formula nourishes the hair fiber for a refining effect. Hair is light, silky, and shiny.

• Leave-in lightening lotion
• Ideal for all hair types
• Control function for unruly hair
• Gently penetrates and nourishes hair fibers
• Refining effect
• Maximum lightness and silkiness
• Leave-in formula
• Extra luxurious shiny effect

Intensive shaping mask, instant conditioning enriched with clay, shea butter, and Starch Complex -

• Protects, regenerates, and provides intense and immediate hydration to the scalp and hair lengths
• Helps reduce drying time, makes styling easier, and extends its duration

Concentrated three-step in-salon treatment that deeply hydrates, fills pores, seals cuticles, and smooths the hair surface. Its formula enriched with fermented peony extract and hyalorice disciplines and hydrates the hair fiber while providing deep anti-frizz action. The ULTIMATE CARE IN-SALON system consists of the following 3 products: SHAMPOO, MAXIMIZER, and TREATMENT.

VEGAN, PARABEN-FREE, SULFATE-FREE, GLUTEN-FREE, AND FREE OF SYNTHETIC COLORS

Framesi Super Mask is a cleansing fluid that removes all traces of color left on the hairline during coloring.

• Gently removes color from the skin
• Does not irritate the skin
• Color stains are removed and the skin is left soft and hydrated without irritation

A professional VEGAN maximum-strength smoothing treatment, free of formaldehyde, enriched with oils, butters, and tropical extracts that significantly reduce frizz, decrease curls and volume, increase shine and manageability, and hydrate from within for up to 3 months. This amazing treatment contains bamboo extract, an eco-friendly alternative for hair health with powerful anti-aging properties. Bamboo extract is also the richest known source of silica, an essential element for maintaining hair integrity.

BambooMiracle Blowout Zero combines unique ingredients that penetrate the cuticle and strengthen hair strands from within, providing long-lasting results and nourishment. Contains no animal-derived ingredients. Vegan-friendly formula. Not tested on animals. Free of thioglycolate, sodium hydroxide, and formaldehyde.

Color Method Mask Post Coloration provides exceptional shine and softness, protecting the color and hair structure, speeding up drying, and making hair easier to style. Specifically designed as a post-color mask.

• Strengthens the hair shaft
• Protects hair against moisture loss
• Keeps the Color vibrant
• Wraps hair in a protective, glossy layer

For medium-thick hair. Hydrates and protects even the driest and most damaged color-treated hair. It contains raspberry extract, hydrolyzed olive fruit extract, and brewer's yeast, which nourish and add body and bounce to color-treated hair.

VEGAN, PARABEN-FREE, SULFATE-FREE, GLUTEN-FREE, AND FREE OF SYNTHETIC COLORS

Preparatory shampoo that deeply cleanses by removing impurities and styling product residues for a soft peel effect. It acts on the cuticle, preparing the hair to achieve better absorption of the specific treatment.

• Preparatory shampoo
• Deeply cleanses and purifies the scalp
• Removes impurities and residues left on the scalp
• Designed to act directly on the hair cuticles
• Allows optimal absorption for a specific treatment
• Adds shine and lightness to the hair

Disulfide bond fortifier.

• Increases hair resistance during reconstruction or chemical treatment.
• Strengthens disulfide bonds.
• Increases hair resistance to breakage (44%) during reconstruction or chemical treatment. 
• Visible results from the first application.
• Without altering the usual service routine.

Provides the structural elements needed to fight hair aging and maintain its internal architecture.

• Deeply rebuilds the internal bonds of the hair.
• Repairs the hair fiber. 
• Protects and adds shine, softness, and hydration. 
• Visible results from the first application.

Mask that protects and repairs deeply.

• Acts as an anti-aging treatment and extends i.plex results for silky, radiant hair.
• Repairs and protects deeply.
• Extends the results of the salon treatment.
• Works gradually, naturally, and with a lasting effect.
• Visible results from the first application.

Anti-frizz taming mask. Taming Mask is the mask specifically formulated to maintain the ShapEgo smoothing treatment.
Its rich and creamy formula detangles, hydrates, and deeply nourishes. It has an antistatic effect without weighing hair down, leaving hair smooth, silky, and flexible.

• Rich and creamy formula
• Detangles, hydrates, and deeply nourishes.
• Provides an antistatic effect without weighing hair down.
• Smooth, silky, and elastic hair

Classic smoothing treatment. It shapes the style of natural or treated hair,
very curly or frizzy, with a long-lasting smoothing effect. It adds shine, reduces volume, and makes hair flexible.

• Semi-permanent smoothing treatment
• Ideal for natural or chemically treated hair, very curly or kinky
• Long-lasting smoothing effect
• Reduces volume
• Leaves hair extremely shiny, soft, and hydrated.
• The treatment effect can last up to 5 months

Smoothing spray treatment. Shapes blonde, bleached, or white hair, providing a perfect natural smoothness while neutralizing warm tones.

• Shapes blonde hair
• Ideal for blonde, heavily bleached, or white hair
• Perfect natural smoothness
• Neutralizes unwanted warm and yellow tones
• Treatment duration: up to 5 months

Styling treatment. Shapes curly hair that is soft and well-defined. Reduces volume and has an effective anti-frizz effect.

• Shapes curly hair
• Ideal for hair that needs definition
• Long-lasting anti-frizz effect
• Reduces volume
• Extremely soft hair
• Treatment duration: up to 3 months

Hair restructuring oil. Always apply it when you need to nourish and hydrate dry, lifeless, and fragile hair.

• It is recommended to apply it after color and perm treatments as it works externally as a detangler, allowing the hair to regain its natural qualities (shine, softness, texture, ease of styling) lost due to chemical damage.

Urban Proof Hair Nectar is a leave-in blue light protective treatment for mid-lengths and ends that can counteract this damage and protect hair from exposure to digital pollution sources.

• Blue light protective treatment for mid-lengths and ends
• Ideal for all hair types
• Protects against damage caused by exposure to digital pollution
• Protects against environmental stress factors
• Controls oxidative stress and irritation, detoxifies hair fibers
• Leave-in formula
• With B-Circadin digital anti-pollution technology

Urban Proof Hair Scalp & Skin Concentrate is a leave-in blue light protective treatment for the scalp and hair roots that can counteract this damage and protect hair from exposure to digital pollution sources. 

• Blue light protective treatment for the scalp and hair roots
• Protects against damage caused by exposure to digital pollution
• Anti-aging
• Protects against environmental stress factors
• Controls oxidative stress and irritation and detoxifies hair fibers
• Leave-in formula
• With B-Circadi digital anti-pollution technology