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The Techno fruit Color formula is enriched with a keratin delivery system based on Garcinia Mangostana, a powerful antioxidant, coconut oil, cotton, and honey to nourish and add elasticity to the hair, and keratin to repair, protect, and strengthen.

• The creamy, conditioned texture is easy to mix and apply for precise and reliable results.
• Cosmetic results with extraordinary shine.
• Optimal color hold for long-lasting results.
• 100% coverage of gray hair.
• Precise and reliable colors for all shades.
• Simple and quick mixing and application thanks to the conditioning texture.

The permanent hair color that ensures perfect coverage of gray hair on any base color.

• An ultra-gentle formula with an infinite chromatic range of tones and shades. 
• Its low ammonia level works by respecting the hair's balance and keeps it healthy, shiny, and radiant. 
• PPD-FREE

A formula enriched with next-generation carrier substances capable of accelerating pigment penetration inside the hair without causing overload, while ensuring brightness, even color, and absolute color result fidelity.

• Up to 100% gray hair coverage
• No pigment overload
• Extreme brightness
• Delicate fragrance with floral notes
• With AMMONIA
• Vegan Friendly

Improves cream color application Maintains initial volume unchanged even after some time

• Alter Ego cream coactivator oxidant - Available in different hydrogen peroxide volumes
• Enriched with mangosteen (Garcinia Mangostana)
• Easy-to-mix cream formula
• Enhances the coloring or bleaching result
• For a smooth and even application

The Techno fruit Color formula is enriched with a keratin delivery system based on Garcinia Mangostana, a powerful antioxidant, coconut oil, cotton, and honey to nourish and add elasticity to the hair, and keratin to repair, protect, and strengthen.

• The creamy and conditioned texture is easy to mix and apply for precise and reliable results.
• Cosmetic results with extraordinary shine.
• Optimal color hold for long-lasting results.
• 100% coverage of gray hair.
• Precise and reliable colors for all tones.
• Simple and quick mixing and application thanks to the conditi texture

The LIQUIDS can be used individually or combined with other shades for a more personalized formula. Achieve rich color, incredible shine, and revitalized hair. All in under 20 minutes!

• Ammonia-free, does not lift natural or colored pigments. 
• Gentle and balanced pH. 
• Fades gradually while preserving the original color. 
• Long-lasting hold up to 24 shampoos for bright & vibrant color without staining the scalp. 
• Formula based on Lumiplex C, a combination of Vitamin C & antioxidants to ensure incredible shine and healthy hair. 
• Preserves vibrant color thanks to L’ANZA’s exclusive Flower Shield Complex. 
• Easy & fast heat-free coloring service - up to 20 minutes processing time. 
• Effective use thanks to the L’ANZA bottle applicator. 
• Refreshing fragrance.

Progressive and balanced lightening action. Neutralizes unwanted underlying warm tones. Gentle formula made with eco-certified Inca oil and Active Shine. Ammonia-free for excellent scalp comfort and absolute respect for hair structure.

With Mineral Colours, discover a wide range of natural and long-lasting hair dyes, formulated with our precious extracts of Breton Pearl for its high mineral concentration, arginine, plant oils and butters, and our complex of certified organic dye plants to bring out the highlights of your future color.

Mineral Colours is an exclusive colorist experience, embodying the values of excellence and respect for the colorist profession. Provides 100% coverage of gray hair and is guaranteed free from MEA (ethanolamine), ammonia, PEG, EDTA, resorcinol, PPD, and PTD.

A permanent ammonia-free, PPD-free color with a specific anti-aging action to meet the growing demand for gentle coloring.

• Covers 100% of gray hair
• Protects the hair fiber
• High cosmetic quality
• Beautiful colors true to the color chart
• Endless possibilities for a coloring service
• Personalized and creative
• Delicate fragrance
• Intense and vibrant colors
• Reliable coloring results
• High lightening level (up to 4 shades)
• Maximum customization

Gentle demi-permanent tone-on-tone hair color without ammonia. 

• Restores shine and protects the hair fiber.
• Gently and delicately treats hair. Available in 46 shades for creative combinations and custom colors.
• Enhances natural color with luminous highlights.
• Used as a Collage refresh. 
• Tones highlights. 
• Delivers maximum shine.
• Covers 80% of gray hair when applied to clean, dry hair. 
• Extends color longevity. 
• Quick and even dilution. 
• PPD-FREE

• Contains a restorative and protective Keratin Healing System and Flower Shield Complex formula.
• 5 specific oxidants for all coloring services.
• Use with L'Anza Repairing Coloring products for richer and more vibrant bleaching and permanent coloring.

Enriched with natural ingredients and certified organic dye plants, we are committed to offering the most effective permanent hair color while combining the highest level of naturalness in our formulas.

The anti-yellowing neutralizing shampoo gently cleanses and effectively fights unwanted yellow tones, enhancing hair radiance and promoting long-lasting shine. Hair is silky, easy to style, and soft to the touch.

Apply to the scalp and wet hair, massage and leave on for 3 to 5 minutes, then rinse. It is recommended to wear suitable gloves.

Color formula that guarantees intense and long-lasting color while respecting the hair fiber. Rich in oils, it restructures and revitalizes the hair. Pre-naturalized coloring system with low ammonia content that ensures optimal coverage of gray hair without having to mix the shade with the corresponding natural base.

Coloring, restructuring, conditioning.

The Watercolors Intense shampoo was developed using a technology that employs a new approach to deliver the most intense direct dye deposit in a shampoo! The intense color and amazing conditioner are created through the use of complex direct dyes delivered by cationic conditioners derived from renewable natural sources.

• This places the Watercolors Intense shampoo in the pH range of 5.3 to 5.8, allowing for deep deposit without harsh drying.
• The Watercolors shampoo prevents fading and maintains intense color with weekly at-home use.

The high-performance permanent ammonia-free hair color cares for hair and delivers pure shine and vibrant color.

• Revitalizing effect.
• Maximum comfort and softness.
• 100% coverage of gray hair.
• Better wash resistance.
• PPD-free. 
• Developed with OF5 technology, it delays the oxidation of dyes, which helps make the color more vibrant and long-lasting. 
• The OF5 molecule is an active ingredient 100% similar to hair fiber, ensuring absolute respect for it and maximum softness. 
• To make the experience even more enjoyable, the product has been formulated with a light fragrance composed of green floral notes of anise and lily of the valley.

• Oxidizing cream formulated with Abyssinian oil that protects the fiber and scalp. Extreme pH.
• Dense and creamy texture that facilitates mixing and application.

This product is excluded from the Made With Kindness promotion

Yellow neutralizing shampoo

• Effective cleansing action on natural or bleached hair
• Effective and certified neutralizing action against unwanted yellow tones for up to 5 weeks
• Static electricity control > style control
• 92% natural origin ingredients

Smooths and tames even the most challenging textures

• Effective anti-frizz action in high humidity conditions
• Nourishes, restores vitality and elasticity, conditions and hydrates.
• Leaves hair easy to manage
• Invaluable heat-resistant action

The Passion Color Mask line includes Alter Ego Italy's colored masks, 

• To revive the Color
• To extend the cosmetic Color
• Conditioning and detangling action
• Soft and shiny hair
• Enriched with vitamin E and Inca oil

Revitalizing shampoo that helps prevent hair loss.

• Provides energy and strength to weakened hair.
• Thanks to its gentle cleansing base, it can be used daily.
• Neutral pH.

Ammonia-free toning cream for blonde and bleached hair to neutralize unwanted yellow tones and achieve perfect, bright, and radiant blonde hair.

• Tones and neutralizes with spectacular results.

The Bleaching powder is dust-free, easy to mix for a creamy texture and easy application. 

•  Allows up to 7 levels of lightening.
• A hint of violet controls heat at every stage of lightening. 
• Contains the Keratin Healing System formula to protect hair during and after application. 
• Suitable for applications on the scalp as well as on lengths and ends.

L'ANZA VIBES is a range of semi-permanent direct dye cream colors, distinct from Healing Color. All VIBES shades can be mixed together, offering unlimited possibilities for color customization. VIBES heals, seals, and protects hair thanks to the exclusive Flower Shield complex and the keratin healing system.

• Mix VIBES Clear with any other VIBES shade to dilute and create softer, pastel tones, or use it alone for a brilliant shine.
• The high-impact dye technology delivers reflective results, lasting up to 20 shampoos.
• Vibrant shades, healthy hair – that’s color without compromise.

Instant dual-action two-phase detangler. pH 3.0. The combination of a protein derivative and a cationic active ingredient that specifically targets the most sensitive areas to provide softness and detangling without weighing down.

Instantly provides detangling and shine, while protecting and preserving the fiber against external aggressions.

Smoother, shinier, softer hair that is easy to style.

Framcolor 2001 is a permanent cream color with a natural look. Whether natural or imaginative, warm or cool, the shades of Framcolor 2001 offer the salon a complete and elegant palette from which the color artist can blend the perfect color for each individual client.

Color masks. - Size: 250 mL

Passion Color Mask is the direct coloring range from Beauty & Kindness that protects and colors hair to enhance, intensify, and experiment. This product is a concentrate of ingredients with revitalizing and illuminating properties. Its formula preserves the hair structure, improving its appearance and providing radiant highlights, shine, and extreme softness. All Passion Color Mask products can be combined with each other, allowing you to create an infinite palette of shades to meet all needs.

• Ideal for levels 4 to 10.
• Nourishing color treatment.
• Preserves hair structure, improves appearance, gives vibrant highlights, shine, and softness.
• Vegan formula.
• 96% ingredients of natural origin. 80% biodegradable.

Usage:

1. After washing hair with the most suitable Alter Ego Italy shampoo, towel dry hair and put on gloves.
2. Apply evenly to lengths and ends and leave on for 3 to 15 minutes, depending on the chosen service and desired result.
3. Rinse thoroughly.

100% intense gray coverage with all Framesi developers. Up to 4 levels of lift. Top performance in half the processing time.