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For all hair types

• Luxurious cleansing conditioner
  
• texturizing styler
• 100% silicone-free (derived from sustainably sourced olive, castor, and coconut oils)
• Moisturizing complex rich in aloe

Did you know…

• LOMA’s deep conditioner quickly penetrates to rebuild the hair’s structure from within.
• This deep revitalizing treatment works to restructure and strengthen the internal bonds of each hair strand.

Pure aromatherapy with orange, mandarin, and cranberry

How to use: For a deep revitalizing treatment: Apply to clean, damp hair.

Leave on for 4 minutes, then rinse.

For optimal reconstruction, apply heat.

For all hair types, especially fine and straight hair

• Ideal for colored hair
• Gluten and soy free
• Instant detangling spray with sea salt to add texture and volume
• Ideal for all types of colored hair
• It seals the hair cuticle, protecting it and extending the color’s shine.
• Protect

Did you know…

• LOMA’s leave-in conditioner contains a high concentration of aloe vera that will leave skin and scalp incredibly soft.
• This leave-in conditioner is the perfect conditioner for people who don’t usually use conditioner.

Pear Lomatherapy

How to use: Spray on clean, damp hair or on dry, tangled hair.

Protect your hair from chlorine by applying the product before swimming.

For gray and blonde hair

• Sulfate-free, gluten-free, soy-free, and paraben-free cleansing
• Lightens gray and blonde hair
• Highly pigmented; the most effective toning shampoo on the market
• An innovative shampoo with blue-violet pigments to enhance blonde and gray hair while neutralizing yellow and brassy tones.

Did you know...

• In the original formula, FDNC violet No. 2 is commonly used in other shampoos and conditioners for blonde hair. LOMA's purple shampoo and conditioner are much more effective at neutralizing warm tones.

Vanilla and blood orange Lomatherapy

How to use: Wet your hair, apply the desired amount, lather, rinse, and follow with LOMA's purple conditioner.

The T.R.U.E shampoo comes in a powder form. The powder transforms into a creamy, moisturizing foam. This shampoo is made using 70% less water than a standard liquid shampoo.

• Fragrance-free
• Color-protecting
• Vegan
• Not tested on animals

Size: 56g

The Traight Air brushes are professional brushes from YS-Park specially designed to detangle and smooth hair. They are made from a special superplastic based on carbon and tourmaline, which gives them antistatic and antibacterial properties and increases their wear resistance. The spaces between the bristles are designed to allow quick drying and easily create volume, while the handle is designed to facilitate maneuverability and make use more convenient.

Revitalizing color mask for lightened hair.

Product benefits:

• Repairs and protects the hair fiber.
• Restores the beauty of lightened hair with a richness of personalized, vibrant, and unique pink tones (powder pink, intense, pale, subtle, etc.)
• Adds extra shine.
  
• The color is more visible on lightened hair.

Vegan formula / Paraben-free / Mineral oil-free

Benefits

• Antioxidant and nourishing properties. Protects color.
• Soft hair with vibrant color.
• Acts like cellular cement in keratin and restructures damaged hair fiber.
• Rebuilds the hair fiber from within.
• Adds color.
• Hair regains the richness of its color and highlights.

Fragrance

• Green with lemon essential oil. Antioxidant.
• Fresh opening, citrus notes on a fruity body with pronounced tropical notes. A light floral base adds a delicate touch.

Application

• Apply evenly on washed and towel-dried hair.
• Leave on for 5 to 10 minutes depending on the desired effect. Rinse.
• We recommend wearing gloves.

Results lasting up to 12 weeks

Formaldehyde-free keratin smoothing treatment

Pure Renewal PLUS is a truly revolutionary keratin smoothing system, WITHOUT formaldehyde. This exclusive treatment is a powerful blend of carbocysteine, glyoxyloyl, and amino acids, perfectly formulated to offer salons a legitimate alternative to traditional keratin treatments that contain formaldehyde.

Pure Renewal PLUS provides maximum curl and volume reduction without permanent structural changes to the hair and without the use of aldehydes, thioglycolate, or sodium hydroxide.

This keratin-infused shampoo preserves color. Its formula protects colored and highlighted hair from harmful UV rays and environmental stressors, gently removing residue buildup that can make hair dull and lifeless. The result is shinier, stronger, more vibrant, and healthier hair.

Deep cleansing shampoo against hair loss. For normal to oily hair. This shampoo is designed for people with normal to oily hair and scalps. The shampoo effectively cleanses the scalp of excess sebum oils and dirt.

• It also removes surface DHT from the scalp, the main cause of hair loss.
• You should expect to see results from the first week of use.

The Nisim formula now includes AnaGain™. AnaGain™ is a natural and sustainable contributor to fuller, thicker, and healthier hair. The original formula extract works best with normal to oily shampoo.

• Use this formula if your hair is quite fine or if you need extra styling properties.
• A visible increase in hair in just 3 months.

This argan oil formula infused with keratin allows for faster drying while eliminating frizz and flyaways by creating a barrier against humidity. Additionally, it adds hydration without weighing hair down. The results are shiny, smoother, easier to style, more polished, and healthier hair.

Volume: 50ml

This lightweight, fast-acting formula infused with keratin enables frizz-free blowouts while protecting all hair types from heat damage. Additionally, it smooths, softens, and hydrates. The result is shiny, frizz-free hair that is easier to style, styled, and healthy.

Volume: 125ml

Elixir Argan is the first ULTRA-CONCENTRATED serum 30ml = 60ml and 0% alcohol.

Argan, rich in fatty acids, deeply nourishes and regenerates the hair fiber.

Coconut oil is very rich in lauric acid, a fatty acid with antimicrobial properties. It has excellent penetration power into the hair fiber. Thus, it nourishes, hydrates, and protects it from external aggressions.

This care serum is ideal for all hair types: combination, oily, dry, brittle, weakened, and damaged. It restores suppleness and softness to best protect against breakage.

It fights frizz with a smoothing action and protects color intensity with UV ray protection.

Its intense moisturizing and nourishing action makes hair shine and deeply nourishes the hair fiber without greasing or weighing it down.

A true concentrate of active ingredients, the Elixir Argan serum intensely hydrates the hair while preserving your ends.

Results lasting up to 12 weeks

Formaldehyde-free keratin smoothing treatment

Pure Renewal PLUS is a truly revolutionary keratin smoothing system, WITHOUT formaldehyde. This exclusive treatment is a powerful blend of carbocysteine, glyoxyloyl, and amino acids, perfectly formulated to offer salons a legitimate alternative to traditional keratin treatments that contain formaldehyde.

Pure Renewal PLUS provides maximum curl and volume reduction without permanent structural changes to the hair and without the use of aldehydes, thioglycolate, or sodium hydroxide.

The kit includes:
- 3 oz of Pure Renewal Plus treatment
- 2 oz of keratin booster
- 2 oz of Clean Start shampoo
- Application guide

This sulfate-free shampoo deposits the right amount of color while cleansing, helping to maintain a vibrant and true-to-tone color between salon visits. The specially designed light-reflecting pigments attach to the porous parts of the hair, filling and adhering to the hair shaft, enhancing the color with every wash.

• The rich lather of Watercolors nourishes each strand, keeping colored hair soft, shiny, and beautifully revitalized.
• Use this product to intensify or neutralize unwanted tones.

Spray that provides long-lasting shine, with a fine and light spray. For all types hair.

Blocks the penetration of pollutant particles and blue light.

Acts as a shield against free radicals generated by environmental stress.

Reduces the harmful effects of pollution.

The protective hair spray that protects, strengthens, and increases resistance to breakage during a technical service. Easy to apply, sprays on hair.

The smart mask that repairs deeply nourishes hair and targets the most damaged areas. Repairs and restores the hair's natural keratin.

Smoothing treatment for curly hair.

• Restructures, hydrates, and smooths the hair fiber.
• Provides intense hydration, shine, and softness.
• Controls both straight and curly hair.
• Easier to comb and natural movement.

Aluminum foil

5" x 12"

Thick and smooth

SCFOIL-22

Its unique composition based on silk protein, plant-based phytokeratin, lactic acid, and arginine ensures deep hydration and intense repair of the most damaged hair, making it stronger, shinier, and silky. Biotox can be used both to straighten and to treat the hair.

Protective treatment for colored hair

• Long-lasting protective system that extends the qualities of color, shine, and brightness.
• Moisturizes, repairs the hair fiber, and strengthens the cuticle.
• Melting texture for fast and intense action

Detangles, nourishes, and protects. This lightweight leave-in treatment spray repairs hair with gentle hydration.

• Detangles, adds volume, and makes hair manageable.
• Helps seal the cuticle while protecting from heat.
• Prepares hair for styling.
• Perfect for everyday use.

Color refresh mask for colored hair in violet shade

• Repairs and protects the hair fiber.
• Provides total shine and extends color intensity.

Sebum-regulating mask that normalizes excess sebum secretion.

• Regulates sebum secretion on the scalp.
• Mattifying effect and deep cleansing.