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Choosing the right bleaching products and applying them correctly is essential for successful coloring. This compact, dust-free bleaching powder is specifically designed to combat unwanted yellow and yellow-orange tones, perfectly balancing neutral and cool colors.

Whitening, compact, dust-free.

This conditioner is enriched with aromatic essential oils of bergamot and ylang-ylang.

Formulated with grape seed oil rich in polyphenols with antioxidant properties, shea butter that maintains the scalp’s hydration barrier, and an olive leaf extract that soothes dry scalp skin.

The tangy top notes of grapefruit and lemon blend with a tropical heart of bergamot and ylang-ylang, finishing on a woody and sweet base of patchouli.

Packaged in a rechargeable aluminum bottle with a minimalist and sleek design that fits perfectly in your bathroom. A vegan and biodegradable formula that is as gentle on hair as it is on the planet.

100% vegan and cruelty-free - Aluminum bottle with a reusable pump designed to be refilled endlessly and reduce plastic waste.

Additive to enhance cool and ash blonde highlights, eliminating warm and orange tones from blonde and bleached hair. Can be mixed with Insight bleaching powders or Incolor shades to customize the technical hair service by balancing cool or neutral tones.

Anti-brass, toning, balances cool tones.

Styling pomade with an ultra-matte effect and medium-strong hold. Shapes every detail for a matte, sculpted style. Also ideal for fixing and styling baby hairs.

Sculpting, smoothing, mattifying.

After trying the light hold setting spray, you'll wonder how you ever managed without it. Formulated to hydrate and protect curls from moisture, leaving them bouncy and revitalized between washes.

Elasticizing, anti-frizz, moisturizing.

The Texture Coeurl Shampoo helps to rehydrate and strengthen the lengths of wavy, curly, frizzy, and kinky hair. This shampoo, rich in lysine and water lily extracts, with a rich texture, is ideal for normal scalps and normal to thick hair lacking hydration. Your hair will be perfectly clean, shiny, soft, and the curls will be defined. It redefines and prepares the hair for your COEURL beauty routine.

Coily, curly, and unruly hair is undisciplined, frizzy, and difficult to style. Hence the need for a progressive taming treatment that can reduce volume and make brushing and styling easier.

Egoliss Deep Cleansing Shampoo is a preparatory shampoo that deeply removes impurities and shampoo residues for a "soft peel" effect and prepares the cuticle for the following Egoliss taming treatment.

The result is clean, soft, and hydrated hair, ready to better receive and absorb the next steps of the smoothing treatment.

Neutralizing shampoo that cancels out unwanted orange tones by giving a cool brown shade. Ideal for brown, colored hair (tones 5, 6, 7).

Apply to the scalp and wet hair
with a gentle massage, then rinse. Repeat if necessary.
Wearing appropriate gloves
is recommended.

Intensive conditioning plumping mask for hair that needs nourishment. It detangles without weighing down, providing softness, shine, and hydration, softness, shine, and hydration.

Distribute through lengths and ends, gently massage, and leave on for for 5 to 10 minutes. Lather and rinse.

Rich and creamy shampoo, ideal for moisturizing and plumping all hair types. Its texture creates a foam a rich foam that leaves hair soft and hydrated.

Apply to the scalp and wet hair with a gentle massage, then rinse. Repeat if necessary.

Volumizing mousse designed for all hair types needing more volume and body. Ideal as a rinse-out product for medium to fine hair and as a leave-in product for medium to thick hair. and as a leave-in product for medium to thick hair.

Pour the desired amount of product in your hand and spread it evenly on lengths and ends. Do not rinse medium to thick hair and style as you wish. Rinse for medium to fine hair and style them as you wish.

Ultra-light gel conditioner, ideal for frequent use. Its formula gently conditions and improves the hydration level of the lengths and ends, for hair that is more flexible, soft, and easy to style. It is ideal for medium to thick hair.

DIRECTIONS FOR USE:

Distribute evenly on the lengths and ends, then gently massage. Leave on for 3 to 5 minutes, then rinse.

Restores the strength and structure of curls.

• Adds volume, density, and body to fine hair.
• Defines movement and leaves hair easy to manage.

Hasty Too Mini Force is a strong hairspray that perfectly holds your hairstyle.

• It brushes out easily, for perfect hair at any time.
• The result is hair that is set, voluminous, and full of body all day long.

The Passion Color Mask line includes Alter Ego Italy's colored masks, 

• To revive the Color
• To extend the cosmetic Color
• Conditioning and detangling action
• Soft and shiny hair
• Enriched with vitamin E and Inca oil

Detangling oil enriched with Abyssinica oil from the depths, providing nourishing action.

• Seals the EGOBOND treatment, giving the final protective touch to the hair. Enhances hair vitality, smoothness, and shine.
• Ideal for dyed, bleached, and treated hair.
• Increases shine and softness while reducing frizz.
• Protects against heat sources.
• Restructuring properties.

• Ideal for regrowth of previously lightened hair.
• Cosmetic lightening up to 4 levels.
• Perfect for natural "sun-kissed" lightening effects.

This Duo contains:

Zero Weight Gel and Root Effects

The YS-339 scissors are perfect for basic cuts and fine hair. They are flexible and sturdy. Made from durable Ultem plastic, resistant to temperatures up to 428 °F. Their size is specially designed to meet all cutting needs. Designed with a gradually decreasing pitch to ensure even tension on the hair.

Made from Ultem plastic (polyetherimide), capable of withstanding temperatures up to 428 °F (220 °C).
Very flexible.
The teeth have progressively decreasing spacing to ensure even brush tension on the hair.
The shortened separating tooth at the front greatly facilitates hair separation.
Two sections of teeth in different sizes for versatile styling.
The holes along the body are evenly spaced to facilitate measurements.
Dimensions: 7.1 inches / 181 mm.
All YS Park combs and brushes should be disinfected only with water and soap.

The YS-331 is ideal for very long, fine cuts. Smooth and sturdy, it is made from durable Ultem plastic (polyetherimide), capable of withstanding temperatures up to 428 °F (220 °C). Designed with a decreasing pitch, the spacing between each tooth gradually reduces by 10 microns to ensure even tension on the hair with every pass. Two sections with different tooth sizes and spacing offer increased versatility.

Made from Ultem plastic (polyetherimide), capable of withstanding temperatures up to 428 °F (220 °C).
Very flexible.
Features a gradually decreasing pitch between the teeth.
Dimensions: 9 in / 229 mm.
All YS Park combs and brushes must be disinfected only with water and soap.

For all hair types

• For the adventurous souls
• medium to high shine

Did you know…

• LOMA's strong hold gel can add volume and thickness to any hairstyle.

Mandarin, orange, and grapefruit Lomatherapy

How to use: Apply to wet or dry hair for unique and fun looks.

For all hair types

• Medium to firm hold
• Adds volume, density, and shine for thicker, fuller hair.
• Medium shine
• Dries quickly
• Flexible yet tactile hold

Did you know…

• LOMA's Maximum Volumizing Solution transforms your straight hair into perfectly silky locks. Its smooth texture allows the ingredients to penetrate the hair fiber over time, resulting in smooth, silky hair after drying. Plus, your hands will stay hydrated and non-greasy!
• David Hanen, the founder of LOMA, is a big fan of the Maximum Volumizing Solution. It's one of his favorite products!

Cranberry, orange, and mandarin

How to use: Apply the desired amount to clean, damp hair, from roots to ends, then style.

Ideal for next-day hair touch-ups.

For all hair types, especially fine to normal hair

• Infused with Abyssinian oil
  
• Apply 1 to 2 doses on clean, damp hair
  
• Conditions and protects
  
• For all hair types
  
• Reduces drying time
  
• Leaves hair soft and silky
  
• Alcohol-free formula
  
• Enriched with vitamins

Did you know…

• LOMA nourishing oils are excellent for beards! They can also be used as aftershave oil, moisturizing facial oil, or massage oil for facial hair.
• The nourishing oil treatment and the light nourishing oil treatment work on the hair surface, while the strengthening restorative tonic lotion penetrates the cuticle to repair it.

Vanilla Lomatherapy

How to use: Apply 1 to 2 doses on clean, damp hair, then style as usual.

Ideal for people with sensitive skin, asthma, respiratory issues, or migraines.

• For all hair types
• Moisturizing fragrance-free formula
• Hydrates and restores hair for healthy, shiny hair
• Color safe
• Cruelty-free and vegan
• Gluten-free, soy-free, paraben-free
• Sulfate-free cleansing
• Deep-penetrating conditioner to hydrate, strengthen, and add shine to hair.

Did you know...

• Scented products can cause premature fading of tattoos.
• Artificial fragrances, such as scented soaps, are easily detected by animals with a highly developed sense of smell.

Fragrance-free formula

How to use: Apply to clean, damp hair, wait 3 minutes, then rinse.