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Anti-yellowing shampoo, specially designed to preserve the color of white, gray, or blonde hair. Gentle cleanser that reduces unwanted yellow tones and revives cool highlights.

Cleanser, anti-yellowing, toning.

Oil-effect non-oily fluid that shapes and defines hair for a natural, residue-free result. Its long-lasting anti-frizz formula does not weigh hair down and keeps it hydrated and shiny. Ideal for natural looks.

Moisturizing, nourishing, anti-frizz.

Antioxidant shampoo formulated for all hair types. Fights the damaging effects of free radicals and environmental agents. Preserves the natural health of the hair fiber and provides anti-aging benefits.

Antioxidant, brightening, moisturizing.

Almond Proteins

Professional perm system to achieve perfect curls, for natural and resistant hair.

Ammonia-free formula.

Contains cysteamine. Shake before use.

• For dark brown hair with unwanted red highlights.
• Formulated with a high percentage of natural-origin ingredients.
• Enriched with green pigments.
• Neutralizes unwanted red tones.
• Leaves hair radiant and shiny, enhancing cool tones.

With Frizz Gel, hydrate your wavy and curly hair while boosting your hair's volume! It is ideal for wavy, curly, frizzy, and dry hair. Rich in Aloe Vera, it redefines your curls in one step. Frizz Gel is a styling treatment that creates an "anti-dehydration shield" effect that defines, holds, and revitalizes curls with long-lasting results. This leave-in moisturizing gel coats textured hair without a stiff effect. It helps compensate for the daily water loss of the hair fiber (moisture level present in the hair). Thanks to the presence of Lysine and Water Lily, hair is coated, curls are defined for a natural bounce, and perfectly hydrated.

Shampoo for curly or wavy hair. Its formula fights frizz by making soft and shiny hair. Waves are detangled, defined, and elastic.

Apply to the scalp and wet hair, gently massage. Leave on for a few minutes then rinse. Reapply if necessary.

For all hair types, especially dry, dehydrated, and chemically treated hair.

• Safe for keratin-treated hair and hairpieces
• Repairs and restores hair
• Sulfate-free, gluten-free, soy-free, and paraben-free cleansing
• Formulated with skin care cleansers
• As sulfate-free as possible
• Helps control frizz and preserve color

Did you know…

• LOMA’s nourishing shampoo and conditioner are the most hydrating, repairing, and luxurious duo offered by LOMA.
• David Hanen, the founder of LOMA, loves the nourishing shampoo. It’s one of his favorite products!
• When used on fine or thinning hair, little or no conditioner is needed.

anti frizz
Cranberry and pear Lomatherapy

How to use: Wet your hair, apply the desired amount, lather, then rinse and follow with LOMA nourishing conditioner.

Designed to temporarily thicken hair, this keratin-infused spray instantly eliminates the appearance of thinning hair for men and women.

Volume: 150ml

This all-in-one styling cream, lightweight, fast-drying, and medium hold, infused with keratin, helps define any style, seal the cuticle, eliminate frizz, protect against humidity, and provide control and hold for all hair types and textures. Mix it with any Keratherapy styling or finishing product to perfect your look. The result is shinier, smoother, easier-to-style, more polished, and healthier hair.

Volume: 125ml

In order to offer the best possible experience to our customers, we have developed an unparalleled shaving gel. Part of the PRO range, the KRWN shaving gel is derived from the Original collection and carries the gentle scent of sweet tobacco and fresh citrus.

• The formula was developed in collaboration with a famous barber known as El Bori Barber.
• This product is exclusive to professionals.

This leave-in revitalizing and detangling spray, vegan and infused with bamboo, boosts collagen production, smooths rough cuticles, repels moisture, nourishes and hydrates while extending the life of hair color. Offering UV protection, the results are healthy, shiny, stronger hair, frizz-free and easier to style.

Professional finishing clipper/mini clipper with premium cord and rotary motor. All the power of a standard-size clipper.

• Ergonomic and lightweight - 4 oz, 4 in
• High-precision carbon steel blade, snap-on and removable.
• For cutting and precision finishing work
• Includes 4 guides (from 1/8 in to 1/2 in)

Watercolors touch-up sprays are available in platinum, blonde, brown, light brown, dark brown, copper, red. Covers in seconds while blending with the surrounding color!

• Additional benefits: adds texture, volume, and richness to the hairstyle. Ammonia-free, peroxide-free, alcohol-free, and free of synthetic dyes!

Spray that provides lasting volume and body and adds thickness to fine hair.

Acts as a heat protectant against heated styling tools. Neutralizes free radicals.

Rebuilds hair fibers from within with a long-lasting effect. Revitalizing effect.

Acts as a moisturizer and moisturizing and improves resistance to mechanical stress drying.

This holiday set contains:

Volume Shampoo+Keratin

Volume Conditioner+Keratin

Leave-in Volume Treatment+Keratin

Value of $59.85

Specific repairing gel for dry and damaged ends.

• Protection and strength for brittle hair.

Gentle shampoo enriched with Chinotto extract, tea tree oil, piroctone olamine, Climbazole, Zinc-PCA, and salicylic acid, gently cleanses and soothes the scalp while fighting and preventing dandruff. Eliminates and combats the reappearance of microorganisms responsible for dry scalp and/or dandruff, quickly relieving itching while leaving all hair types soft, easy to style, and well revitalized. This purifying ritual works gradually, eliminating flakes and restoring a dry, elastic scalp. Its antiseptic, decongestant, and moisturizing ingredients visibly improve the condition of the hair.

VEGAN, PARABEN-FREE, SULFATE-FREE, GLUTEN-FREE, AND FREE OF SYNTHETIC COLORS

The gentle sulfate-free formula provides the utmost care for the delicate structure of color-treated hair. Enriched with raspberry extracts, hydrolyzed olive, and plant-based protective cationic polymers, it hydrates, nourishes, and protects color-treated hair.

Lightweight, does not build up.

VEGAN, PARABEN-FREE, SULFATE-FREE, GLUTEN-FREE, AND FREE OF SYNTHETIC COLORS

• 6/bag · bag

Digital IONIC FLAT IRON in TITANIUM

• Built-in ionic generator
• Heats up to 232 °C
• Extra-long plates (4-1/4 in)
• LED temperature display
• Hinged locking mechanism
• Shuts off after 60 minutes of inactivity

The Bodifying dry shampoo is a professional powder shampoo that absorbs oil between washes. It refreshes the scalp and boosts volume in seconds, without weighing hair down. Ideal for all hair types.

Volumizing, refreshing, thickening.

The antioxidant conditioner protects the hair fiber by restoring its hydration. For stronger, shinier, and better-protected hair. Detangles without weighing down.

Antioxidant, smoothing, moisturizing.

An extremely gentle and skin-friendly formula that soothes irritated scalps. This shampoo hydrates, soothes, and rebalances the scalp.

Hydrating, soothing, rebalancing.

Styling cream for wavy and curly hair, with an anti-frizz effect. Defines hair and leaves curls soft and bouncy. Formulated to maintain the definition of waves and curls, even in humid weather. Suitable for all curl types.

Elasticizing, anti-frizz, moisturizing.