Novyco Academy – Insight

Novyco Academy · Insight Professional

Learn Insight,
from the very first shampoo in Bologna.

Insight's official training path in Canada: videos in French, technical sheets, colour charts and workshops with our educators. Four levels, at your own pace, online or in the salon.

Start Level 1 Book in-salon training

4training levels
FR · ENvideos and manuals
2dedicated educators
Video · Introduction to Insight (FR)
The brand

#BeyondTheMatter

Naturally derived ingredients
Botanical and organic extracts, formulated in Bologna for salon performance.
Responsible packaging
The why behind the materials and formats, explained in the Inside Insight module.
A method, not just products
Diagnosis, prescription and ritual: The Insight Method structures every service.
The range

See the full Insight range →

Training path

Four levels, one common thread

Level 1 is open to all salon clients. Levels 2 to 4 can be booked with your representative or using the form below.

Level 1 · Discover

Online, at your own pace · Open to all salon clients

The brand basics and each product range in short video sessions: the Insight story, ingredients, and how to recommend the right product. Ideal for a new salon or a new hairstylist.

Brand30 min
Inside Insight
The story, conscious philosophy, naturally derived ingredients and packaging choices.
Products: the full range
Watch →
Hair Color1 h
Incolor · Digital Lab
The complete Incolor system: categories, formulation, mixing ratios and processing times.
Products: HydraColor, Aura, direct pigments, lighteners
Watch →
Blonde1 h
Blonde + Bleach
Insight lighteners, their lifting power and how to choose the right one for the starting base.
Products: lighteners, activators, Blonde range
Watch →
Hair Color1 h
Aura Discovery
Ammonia-free demi-permanent color: toning, glossing and subtle enhancement.
Products: Aura, activators
Watch →
Hair Care1 h
Rebuild Mastery
Diagnose damaged hair and apply reconstruction protocols, from the salon to the home.
Products: Rebuild for salon and home
Watch →
Care + styling1 h
Haircare + Styling
All treatment and styling ranges, and how to recommend them based on hair needs.
Products: treatments, Melted, Scalp Care, Elasti Curl
Watch →

Level 2 · Watch

In-salon model demonstration · By appointment

An educator visits your salon and works on a model: consultation, formulation, application, and finish, explaining the reason behind every step.

Hair Color3 h
Inside Incolor
A complete demonstration of the Incolor portfolio, ideal for a new account adopting hair color.
Products: HydraColor, Aura, Pigments, developers
Book →
Hair Color3 h
HydraColor Discovery
Switch from another brand to HydraColor: tone families, gray coverage, lift.
Products: HydraColor, Aura developers
Book →
Texture3 h
Intech Straightening
Straightening with glyoxylic acid, organic oat extract, and fermented oils: results lasting up to two months.
Products: Intech straightening and treatments
Book →
Scalp3 h
Scalp Care · ritual
Scalp analysis, massage, and a spa ritual to develop a wellness service for the head.
Products: Scalp Care, treatments
Book →
Cut3 h
Trend Haircut + Styling
Shags, butterfly cuts, bobs, and textured shapes adapted for real clients.
Products: styling range
Book →
Creative3 h
Incolor + Cut
Cut and color designed together: Aura placement, HydraColor, and direct pigments.
Products: Incolor Aura, HydraColor, Pigments
Book →

Level 3 · Practice

Full-day hands-on workshop · Theory, demo, and practice

A full day where each participant works hands-on, guided by the educator, to master a technique from A to Z.

Blonde6 h
Blonde Alchemy
Read and control lift, neutralize, then balayage, highlights, face framing, and creative placement.
Products: lighteners, HydraColor, Aura, Pigments
Book →
Scalp6 h
Scalp Expert + Experience
Hair loss, dandruff, excess sebum: diagnose, prescribe, and create a head spa experience.
Products: Scalp Care Densifying, Clarifying, Rebalance, Sensitive
Book →
Texture6 h
Texture Design
Intech perm, Elasti Curl straightening and styling, from consultation to finish.
Products: Intech, Elasti Curl
Book →
Creative6 h
Creative Cut + Color Trends
Cutting and color trends adapted for everyday clients.
Products: HydraColor, Aura, Pigments, lighteners
Book →

Level 4 · Experience

Group events · Limited spots

Education beyond the salon: masterclasses, editorial photography, and culture with hairstylists from everywhere. It’s also the reward for your best Insight salons.

TripOct. 24 – 29
Insight in Bologna
Two days at the Insight Academy (October 26 and 27, 2026), a visit to the head office and the city.
Products: the full range
View the program →
RetreatNov. 22 – 24
Insight in the Eastern Townships
Retreat at Spa Eastman offered to new Insight salons.
Products: hair care, Scalp Care
Book →
Expedition3 days
Culture Retreat
Workshops, cultural exploration, and networking. Destinations: Bologna, Montreal, San Diego, Denver.
Products: depending on the program
Stay informed →
Masterclass3 days
Editorial Immersion
Editorial hairstyling, creative direction, and professional photo shoot.
Products: styling and finishing
Stay informed →
Video Library

Watch, then try it at the chair

FR
Introduction-FR.mp4
Introduction
Introduction to Insight
FR
HAIR CARE.mov
Hair Care
Insight Hair Care
FR
INCOLOR TECH-FR.mov
Hair Color
Incolor: Step-by-Step Technique
EN
INCOLOR TECH-EN.mov
Hair Color
Incolor Tech (English)
FR
STYLING (Volumizer & Restructuring Complex).mov
Styling
Volumizer and Restructuring Complex
FR
STYLING STYLING PRODUCTS.mov
Styling
Crystals, AF Fluid and Hairspray
FR
MAN MEN'S PRODUCTS.mov
Men
Insight Man: Men's Products
FR
MAN (Fluid Beard and Hair Gel).mov
Men
Fluid Beard and Hair Gel
Technical Library

Color Charts, Manuals and Catalogs

Catalogs open in a flip-through version. Color charts and technical manuals are reserved for logged-in salon accounts.

Coming soon

Expeditions and retreats

October 24 – 29, 2026 · Bologna, Italy

Insight in Bologna

Training trip with two days at the Insight Academy (October 26 and 27), at the heart of the head office.

View the program →
November 22 – 24, 2026 · Spa Eastman, Eastern Townships

Insight in the Eastern Townships

Training retreat offered to new Insight salons: hair and scalp health and rituals.

Reserve my spot →
Your Insight Educators

Training at your salon

3-hour Look + Learn, 6-hour hands-on workshop, or a discovery session for your whole team: tell us what you need.

Carol'anne CarbonneauInsight Educator
Darya ZahraeeInsight Educator

Request training

See other brands

You can also go through your Novyco representative.