Novyco Academy – Keratherapy

Novyco Academy · Keratherapy

Learn Keratherapy,
the science of keratin.

Nine easy-to-read technical guides, no videos required: step-by-step protocols for BrazilianX ONE, Pure Renewal PLUS+, Brazilian and Extreme Renewal, BambooMiracle, Color Lock & Smooth, and Express Renewal PLUS+ smoothing treatments; the Keratin Booster; flat iron temperature chart; dosage; color schedule; service profitability; and the right at-home collection for every hair type.

9technical guides
8professional treatments
9at-home care collections
10application videos
The brand

Keep it Keratin

Read moreHistory, technology, and range
Keratin deficiency
Hair is made up of about 95% keratin. The body produces less and less of it from adolescence onward; color treatments, heat, and UV accelerate the loss. The result: porosity, frizz, breakage, and color that doesn't last.
KERABOND
Keratherapy's exclusive technology: a molecule that temporarily binds keratin to polypeptide chains inside the cortex. It repairs disulfide bonds and strengthens salt and hydrogen bonds, making hair up to 3 times stronger.
Keratin replenishment
Keratin cannot be permanently replaced: it needs to be replenished. For days: at-home care. For weeks: an express treatment + at-home care. For months: a long-lasting treatment + at-home care.
The range

View the full Keratherapy range →

Technical guide 1

Choosing the right smoothing treatment · rules common to all treatments

Eight professional treatments, one approach: three clarifying shampoos, application in fine sections, processing, a short rinse, blow-drying with tension, and a flat iron. This guide includes the selection chart, dosage, flat iron temperature chart, Keratin Booster, profitability for each service level, and contraindications.

View the full guideKERABOND · 8-treatment chart · Clean Start, dosage, flat iron · Keratin Booster · profitability · contraindications

Why keratin · KERABOND

≈ 95% of hair is keratin · up to 3 times stronger than untreated hair · temporary replenishment

The body produces less and less keratin starting in adolescence; coloring, heat, and UV accelerate its loss. The result: porosity, frizz, breakage, and color fading. KERABOND is the exclusive molecule that temporarily binds keratin to polypeptide chains inside the cortex: it repairs disulfide bonds and strengthens salt and hydrogen bonds. Keratin is never permanently replaced — it is replenished.

Target duration What to recommend Example
A few days At-home care, or premium blow-dry with Daily Smoothing Cream Shampoo + conditioner + leave-in from one collection
A few weeks Express treatment + at-home care Color Lock & Smooth or Express Renewal PLUS+ (4 to 6 weeks)
A few months Long-lasting treatment + at-home care BrazilianX ONE, Pure Renewal PLUS+, Brazilian Renewal, Extreme Renewal, BambooMiracle Blowout

Professional treatment selection chart

With or without formaldehyde · 4 to 6 weeks up to 5 months · 90 mL, 237 mL, 500 mL, 1 L depending on the product
Treatment Formula Hair type Average duration Processing time Sizes
BrazilianX ONE Formaldehyde-free, vegan · nanoplasty + tanninoplasty + hair botox + keratin All hair types, including color-treated · ultimate strength ≈ 4 months 30 to 45 min under a hooded dryer 90 mL · 500 mL · 1 L
Pure Renewal PLUS+ Zero formaldehyde · KERABOND + Proliss-100, enriched with collagen All hair types · maximum curl reduction without structural change ≈ 3 months (up to 12 weeks) 30 to 45 min under a hooded dryer 90 mL · 500 mL · 1 L
Brazilian Renewal Traditional (contains formaldehyde) · keratin, collagen, argan, soy and rice proteins Thick, unruly, extremely curly or very resistant hair · ultimate strength ≈ 4 months (up to 16 weeks) No processing time: blow-dry straight 90 mL · 500 mL · 1 L
Extreme Renewal Traditional · maximum strength Fine to extremely resistant hair · safe for color-treated hair ≈ 3 months 10 to 15 min (optional) 500 mL · 1 L
Extreme Renewal Cocoa Crème Traditional · maximum strength, cocoa scent Greater curl and volume reduction · safe for color-treated hair ≈ 3 months 10 to 15 min (optional) 90 mL · 500 mL · 1 L
BambooMiracle Blowout Vegan, traditional · tropical oils and butters, bamboo extract (silica) All hair types · 3-step system · low fumes 3 to 5 months (≈ 4 months) No processing time: blow-dry straight, rinse, and apply mask after flat ironing 1 L
BambooMiracle Blowout ZERO Vegan and formaldehyde-free · zero fumes All hair types · greatest curl reduction among formaldehyde-free treatments Up to 3 months 30 min without heat (cap and heat if resistant) 1 L
Color Lock & Smooth Express formaldehyde-free spray · 2-in-1 All hair types · color sealant or express smoothing, minimal curl reduction 4 to 6 weeks 0 to 15 min depending on resistance 237 mL · 60 mL
Express Renewal PLUS+ Express formaldehyde-free spray All hair types · curl reduction up to 50-60% 4 to 6 weeks 20 min (cap and heat optional) 237 mL
The golden rule for color scheduling: never color and have a formaldehyde-free treatment on the same day. Wait 15 to 20 days between the two (BrazilianX ONE: at least 10 to 14 days, ideally 2 weeks before or after; Express Renewal PLUS+: 1 to 2 weeks, ideally one week after coloring). Traditional formulas (Brazilian Renewal, Extreme Renewal, BambooMiracle Blowout) and Color Lock & Smooth are exceptions: coloring can be done just before—in that case, replace Clean Start with a Moisture or Color Protect shampoo.

Clean Start · amount · flat iron

pH 8.5 · 3 shampoos · ½ to 2 oz of product · 400 to 450 °F

Clean Start (1 L · 500 mL) is the mandatory pre-treatment clarifying shampoo before every Keratherapy smoothing treatment. Its pH of 8.5 removes product and chemical service residue and opens the cuticle for maximum absorption. Lather it from roots to ends without massaging or scratching the scalp, rinse, and repeat two more times (three washes total). Never use conditioner afterward. For the BambooMiracle system, use the vegan Detox Shampoo instead, also three times.

3 ×Clean Start shampoos
8,5Clean Start pH
¼ to ½ insection thickness
¼ infrom the scalp

Amount by length

Length BrazilianX ONE · Pure Renewal PLUS+ · Blowout ZERO Brazilian Renewal · Extreme Renewal · Blowout
Short ½ to ¾ oz (15 to 22 mL) ½ oz (15 mL)
Medium-length 1 to 1½ oz (30 to 45 mL) ½ to ¾ oz (15 to 22 mL)
Long 1 to 2 oz (30 to 60 mL) ¾ to 1 oz (22 to 30 mL)

Always start with less and add as needed. Never saturate the hair; never apply to the scalp or skin. Shake the bottle well before each use.

Flat iron temperature chart (all smoothing treatments)

Hair type Flat iron
Thick or resistant, virgin, extremely curly 430 to 450 °F (221 to 230 °C) · maximum tension when blow-drying
Medium texture or color-treated hair 410 to 420 °F (210 to 215 °C)
Fine, double-processed or highlighted 400 °F (204 °C)

A strand test is recommended. Always start at the nape, passing from roots to ends until smooth and shiny, always directing the iron away from the face. The KT PRO 450 flat iron (titanium, 1.5 in, digital) is designed for these temperatures.

Adjust the amount of curl reduction: for maximum results, use more tension when blow-drying, smaller sections with the flat iron, a higher temperature, and more passes. To maintain movement, do the opposite. With the flat iron, lifting each section at least 90° from the scalp prevents a flat effect; not lifting it gives a smoother finish.

Keratin Booster · the booster for formaldehyde-free treatments

New · 237 mL · with any formaldehyde-free Keratherapy treatment · also for monthly touch-ups

Professional spray that evenly distributes keratin and amino acids throughout the hair: more uniform reduction in curls and volume, better frizz control, increased shine from roots to ends, and longer-lasting treatment results.

In the salon, with a treatment

  1. Perform the zero-formaldehyde treatment (BrazilianX ONE, Pure Renewal PLUS+, Express Renewal PLUS+, BambooMiracle Blowout ZERO) and rinse according to its protocol.
  2. Towel-dry to remove excess water.
  3. Lightly and evenly mist from roots to ends, all over the hair.
  4. Comb through to distribute evenly, then blow-dry and flat iron according to the treatment protocol.

As a monthly refresh

  1. On washed hair, towel-dry.
  2. Spray all over the hair and comb through to distribute.
  3. Blow-dry and style as usual.
Once a month, it refreshes a previous smoothing treatment: a great reason to bring the client back between treatments.

Profitability · four service levels

Manufacturer's Market Potential & Treatment Comparison 2027 sheet · suggested service prices in the United States, in US dollars

Smoothing is no longer an expensive service reserved for a few clients: it's about hair health, strength, ease of styling, and shine. With Keratherapy, every client in the chair can be offered a level of smoothing, from a few days to a few months, and leave with a take-home collection.

Service level What it is Time in the chair Effect Suggested price (US)
Premium blowout Blowout with Daily Smoothing Cream: shine, frizz control, humidity resistance. The gateway to smoothing. That of a blowout Until the next shampoo +$10 to $20 on the blowout
Color sealant add-on Color Lock & Smooth after coloring, highlights, a haircut, or a relaxer +5 to 10 min ≈ 6 weeks, with little texture change $30 to $40
Express treatment Color Lock & Smooth as a standalone service (or Express Renewal PLUS+) ≈ 30 to 40 min ≈ 6 weeks ≈ $100
Smoothing treatment BrazilianX ONE, Pure Renewal PLUS+, Brazilian or Extreme Renewal, BambooMiracle 60 to 100 min 3 to 4 months on average $200 to $400+

Annual potential per hairstylist

Service Per week Average price Per year
Smoothing treatment 1 300 $ 15 600 $
Express treatment 5 100 $ 26 000 $
Color sealant add-on 5 35 $ 9 100 $
Premium blowout 10 15 $ 7 800 $

Manufacturer's calculation over 52 weeks, in US dollars. One 1 L bottle of smoothing treatment represents approximately $10,000 to $12,000 in services; one 237 mL bottle of Color Lock & Smooth, approximately $1,200. Adjust to your salon's prices.

Service time and client instructions

Treatment Duration Before washing or tying up
BrazilianX ONE · Pure Renewal PLUS+ 75 to 100 min No waiting time
Brazilian Renewal 75 to 100 min No waiting time
Extreme Renewal · Cocoa Crème 60 to 90 min 48 hours
BambooMiracle Blowout · ZERO 60 to 90 min No waiting time
Color Lock & Smooth 30 to 40 min, or +5 to 10 min as an add-on 24 hours
Express Renewal PLUS+ 20-minute processing time + blow-dry and flat iron No waiting time

Consultation and contraindications

For professional use only · ventilated area · not for ages 12 and under
  • Consultation first: hair must be healthy enough to withstand a keratin smoothing treatment. For extremely damaged or fragile hair: do not provide a keratin service; prescribe Deep Conditioning Masque regularly until the hair is rebuilt. Always follow the manufacturer's instructions and do not use excessive amounts.
  • Exclusions: not recommended for those aged 12 and under; do not use during pregnancy or breastfeeding, or if you have respiratory conditions. Work in a well-ventilated area, directing airflow away from the face, eyes and nearby stations.
  • Contact: in case of skin contact, rinse thoroughly; in case of eye contact or ingestion, consult a doctor. Keep out of reach of children.
  • Traditional formulas: Brazilian Renewal contains formaldehyde; the safety data sheet is available from Novyco or the manufacturer.
  • Certification: official certification and application videos are available at edu.keratherapy.com; application and marketing guides at pro.keratherapy.com.
Technical sheet 2

BrazilianX ONE · the complete protocol

The most advanced treatment in the range: nanoplasty, tanninoplasty, hair botox and keratin in one formaldehyde-free, vegan formula for all hair types. No waiting time: clients can wash their hair the same day. Average results last 4 months.

View the full guide4 technologies and active ingredients · 11-step protocol · porosity, scent, color schedule

The four technologies and active ingredients

Formaldehyde-free · vegan · 90 mL, 500 mL, 1 L · smoothing and deep conditioning in one service
  • Nanoplasty: nano-sized amino acids, organic acids, proteins and oils penetrate the cortex and repair from within.
  • Tanninoplasty: plant tannins (grape skin, chestnut, oak) that restructure and hydrate from the outside by forming a new protein chain.
  • Hair botox: fills damaged fibers with proteins, vitamins, antioxidants and oils.
  • Keratin: KERABOND + BambooMiracle complex.
Active ingredient Role
Proliss-100 Smoothing nanotechnology that repairs the cortex
Tannic acid Binds to keratin: strength, elasticity, shine, frizz control
Hydroxypropyl gluconamide Bond multiplier (botox): new hydrogen and ionic bonds
Hyaluronic acid Hydrates the hair fiber from within and restores elasticity
Complex of 11 amino acids Arginine, aspartic acid, glycine, alanine…: mimics the protein structure of hair
Oils Moringa, argan, coconut, buriti, grapeseed, meadowfoam (flat iron glide); ginseng; panthenol

Step-by-step protocol

3 × Clean Start · ½ to 2 oz · 30 to 45 min under dryer · rinse for 10 to 20 sec · flat iron at 400 to 450 °F
30 to 45 minprocess under a warm dryer
10 to 20 secrinse with lukewarm water
75 to 80%drying before using the thermal brush
0 hwaiting period before the first shampoo
  1. Shampoo: wash at least three times with Clean Start, from roots to ends, without massaging or scratching the scalp. Do not use conditioner. Detangle with a wide-tooth comb.
  2. Towel-dry: dry with 3 towels. Hair should be damp, not wet; mist with water if it dries during application. Never blow-dry before application.
  3. Divide into 3 or 4 large sections.
  4. Measure according to length and density: short ½ to ¾ oz, medium 1 to 1½ oz, long 1 to 2 oz. Shake the bottle well.
  5. Apply: wear gloves and use an applicator brush, working in ¼ to ½ in. sections. Dab the product ¼ in. from the scalp, then every 1 to 1½ in. down to the ends. Massage it into the section, then comb through with a fine-tooth comb, away from the face, to remove excess. Do not rinse at this step.
  6. Processing: cover with a treatment cap and sit under a warm dryer for 30 to 45 minutes. If no dryer is available, cover the cap with a towel.
  7. Rinse: lukewarm water, for just 10 to 20 seconds. A small amount of product should remain in the hair. Do not shampoo.
  8. Towel to remove excess water. Optional: spray Keratin Booster from roots to ends and comb through.
  9. Blow-dry: medium heat, dry to 75-80% with the Keratherapy vent brush, then finish smooth with the thermal brush, using tension, until 100% dry (cool or medium heat).
  10. Flat iron: start at the nape, using ¼ to ½ in. sections, from roots to ends until smooth and shiny, according to the chart below. A strand test is recommended.
  11. At-home care: the client can wash their hair immediately. Results are guaranteed with Keratherapy keratin-infused care products.
Hair type Flat iron temperature Passes (application guide) Max. passes (stylist kit)
Thick or resistant, virgin, extremely curly 430 to 450 °F (221 to 230 °C) 5 to 7, or until healthy shine Up to 15 · more tension during blow-drying
Medium texture or color-treated hair 410 to 420 °F (210 to 215 °C) 5 to 7 Up to 10
Fine, double-processed or highlighted 400 °F (204 °C) 4 to 5 Up to 6

The 2026 application guide recommends 4 to 5 passes (fine hair) and 5 to 7 (medium to thick hair); the 2027 stylist kit guide gives maximums. In both cases, stop when the hair looks healthy and shiny.

Porous or color-treated hair · scent · color schedule

Moisture Leave-In before application · leave-in after · 2 weeks before or after coloring

Balance porosity

  • After shampooing with Clean Start, spray a little Moisture Leave-In Conditioning Spray onto the hair, especially the ends, before applying the treatment.
  • Apply to damp hair only: towel-dry 3 times; never use a blow-dryer.

Lingering odor on very porous hair

After the service, refresh with or recommend a leave-in: Moisture Leave-In, Color Seal Leave-In, KeratinFIXX 20-in-1, Totally Blonde Violet Toning Leave-In, BambooMiracle All-In-One, or Root Boost & Volumizer. Leave-ins can be combined according to the client's needs.

Color 2 weeks before or 2 weeks after the treatment (at least 10 to 14 days beforehand) to preserve hair color and integrity. Never on the same day.
  • Always check the flat iron temperature before starting.
  • The three Clean Start shampoos are non-negotiable: they fully open the cuticle so the treatment can bind and last.
  • Do not use too much; remove excess product with a fine-tooth comb.
BrazilianX ONE · overview and applicationFRThe four technologies, followed by the in-salon protocol: Clean Start, application, processing, rinsing, blow-drying, flat iron.
BrazilianX ONE · official applicationENThe manufacturer's demonstration, useful for seeing the sectioning and tension during blow-drying.
Technical Sheet 3

Pure Renewal PLUS+ · zero formaldehyde, maximum strength

The KERABOND + Proliss-100 system, enriched with collagen: maximum curl and volume reduction without permanent structural change, and without aldehydes, thioglycolate, or sodium hydroxide. Average results last 3 months.

View the complete guide11-step protocol · 30 to 45 min · passes by hair type · 15 to 20 days after coloring

11-step protocol

90 mL, 500 mL, 1 L · 3 × Clean Start · 30 to 45 min · rinse for 10 to 20 sec · no waiting time
30 to 45 minprocess under a warm dryer
10 to 20 secrinse, do not shampoo
80 %blow-dry with a vented brush
50% +less styling time
  1. Shampoo: Clean Start, lather from roots to ends without massaging or scratching the scalp, rinse, repeat twice more.
  2. Towel-dry: remove excess water; hair should be damp, not wet. Spray with water if the hair dries during application.
  3. Divide into 3 or 4 large sections.
  4. Measure: short ½ to ¾ oz, medium 1 to 1½ oz, long 1 to 2 oz. Start with less and add as needed.
  5. Apply: gloves and brush, section into ¼ to ½ in. sections, dab ¼ in. from the scalp, then every 1 to 1½ in. to the ends. Massage, comb through with a fine-tooth comb to remove excess. Do not rinse; never apply to the scalp or skin.
  6. Processing: Place under a processing cap for 30 to 45 minutes under a warm dryer (or place a towel over the cap).
  7. Rinse: Use lukewarm water for just 10 to 20 seconds. Leave a small amount of product in the hair. Do not shampoo.
  8. Towel dry to remove excess water. Optional: apply Keratin Booster from roots to ends.
  9. Blow-drying: Use medium heat and a vent brush until 80% dry, then use a thermal brush with tension until smooth (cool or medium heat), away from the face and nearby stations.
  10. Flat iron: Start at the nape, using ¼ to ½ in. sections, at 400 to 450 °F according to the chart; a test strand is recommended.
  11. At-home care: Shampooing is allowed immediately; no downtime. Guaranteed results with keratin-infused Keratherapy care products.
Hair type Flat iron temperature Recommended passes per section
Thick or extremely resistant, virgin, extremely curly 430 to 450 °F (221 to 230 °C) Up to 15 · more tension during blow-drying
Medium texture or color-treated hair 410 to 420 °F (210 to 215 °C) Up to 10
Fine, double-processed or highlighted 400 °F (204 °C) Up to 6
Never color and use this formaldehyde-free treatment on the same day: wait 15 to 20 days between the two services for best results.
Pure Renewal PLUS+ · application processFRThe complete protocol in French: dosage, application in fine sections, processing under a cap, brief rinse, flat iron.
Technical sheet 4

Brazilian Renewal and Extreme Renewal · traditional formulas

Traditional Keratherapy keratin smoothing treatments: the greatest possible curl reduction, with fewer fumes than the closest competitors. Both can be done immediately after coloring. Brazilian Renewal requires no processing time: blow-dry immediately, and clients can wash their hair the same day.

View full detailsBrazilian Renewal with no processing time · Extreme Renewal and Cocoa Crème in 10 steps · flat iron passes

Brazilian Renewal · ultimate strength

Contains formaldehyde · 90 mL, 500 mL, 1 L · up to 16 weeks · ½ to 1 oz · no processing time

Especially effective on thick, unruly, extremely curly, or highly resistant hair. Enriched with keratin, collagen, argan oil, and soy and rice proteins for shine, strength, and protection. Can be applied immediately after coloring; reduces blow-drying and styling time by 50% or more.

3 ×Clean Start (or Moisture / Color Protect after coloring)
½ to 1 ozdepending on length
0 minprocessing time: blow-dry immediately
1 to 2 minrinse, then mask for 1 to 2 min
  1. Shampoo: Use Clean Start only. Lather from roots to ends without massaging or scratching, rinse, and repeat twice more. If the hair was just colored: Do not use Clean Start; use Moisture or Color Protect shampoo.
  2. Towel-dry: Hair should be damp, not wet; mist with water if it dries during application.
  3. Section: Detangle with a wide-tooth comb, then divide into 3 or 4 large sections.
  4. Measure: short hair ½ oz, medium-length hair ½ to ¾ oz, long hair ¾ to 1 oz. Start with less.
  5. Apply: Wear gloves and use a brush. Work in ¼ to ½ in sections, dab ¼ in from the scalp and then every 1 to 1½ in, massage, and comb from roots to ends with a fine-tooth comb, directing hair away from the face. Do not saturate, do not rinse, and never apply to the scalp or skin.
  6. Blow-dry: Use medium heat to dry to 75-80% with the vented brush, then use a thermal brush with tension (cool to medium) until smooth. Direct airflow away from the face and neighboring stations.
  7. Flat iron: Starting at the nape, use ¼ to ½ in sections, 400 to 450 °F according to the chart, from roots to ends until smooth and shiny. Test a strand.
  8. Rinse: rinse with water for 1 to 2 minutes. Do not shampoo.
  9. Mask: Apply Deep Conditioning Mask generously, leave on for 1 to 2 minutes, rinse, and towel-dry.
  10. Style: Apply a little Daily Smoothing Cream from roots to ends, comb through, then blow-dry with fingers or a thermal brush for a smoother finish. The client can wash their hair or work out immediately.
Hair type Flat iron temperature
Thick or resistant, virgin, extremely curly · maximum tension while blow-drying 430 to 450 °F (221 to 230 °C)
Medium texture or color-treated hair 410 to 420 °F (210 to 215 °C)
Fine, double-processed or highlighted 400 °F (204 °C)

Warning: This product contains formaldehyde. Safety data sheets are available from the employer, distributor or manufacturer. Work in a well-ventilated area.

Brazilian Renewal · applicationENZero-processing protocol: application, tension blow-dry, flat iron, rinse and mask.

Extreme Renewal and Cocoa Crème · maximum strength

90 mL, 500 mL, 1 L · up to 3 months · safe on color-treated hair · optional processing time 10 to 15 min · wait 48 h

Extreme Renewal and Extreme Renewal Cocoa Crème (cocoa scent) significantly reduce frizz, curls and volume, from moderate to maximum, on all hair types: from fine textures to the thickest and most resistant. They replace damaging relaxers, are safe on color-treated hair, can be applied immediately after coloring and reduce drying and styling time by 50% or more.

Active ingredient Role
KERABOND Keratin + proteins, amino acids, and nutrients
Protein Complex Hydrolyzed silk, soy, rice and wheat: strength, seals the cuticle, elasticity, detangling
Hydrolyzed collagen · silk amino acids Elasticity, strengthens damaged hair
Biological Complex Flax, safflower, shea, green tea: antioxidants that moisturize and protect
Oils Argan, olive, jojoba; vitamin E; aloe; glycerin; panthenol
10 to 15 minunder the dryer (optional)
4 to 7flat iron passes per section
48 hwithout washing, wetting or tying up
0 daysof waiting after coloring
  1. Shampoo: Use Clean Start at least three times without massaging or scratching the scalp. Immediately after coloring or highlights: use Moisture or Color Protect shampoo instead of Clean Start.
  2. Towel-dry: Hair should be damp, not wet; mist with water if it dries during application.
  3. Section: Using a wide-tooth comb, divide the hair into 3 or 4 large sections.
  4. Measure: Short hair: ½ oz (15 mL); medium-length hair: ½ to ¾ oz (15 to 22 mL); long hair: ¾ to 1 oz (22 to 30 mL).
  5. Apply: Wear gloves and use a brush; work in ¼ to ½ in. sections, dab ¼ in. from the scalp and then every 1 to 1½ in., massage, and use a fine-tooth comb to remove excess. Do not saturate or rinse.
  6. Processing: Cover with a plastic cap and place under a dryer on medium heat for 10 to 15 minutes for better penetration. Skip this step if the client wants to retain more wave.
  7. Blow-dry: Use medium heat and a vent brush until 75-80% dry, then use a thermal brush with tension until 100% dry.
  8. Flat iron: Starting at the nape, use ¼ to ½ in. sections and 400 to 450 °F according to the chart, until smooth and shiny. Fine hair: 4 to 5 passes; medium to thick hair: 5 to 7 passes, or until it has a healthy shine. Do a strand test.
  9. After the service: The client should wait 48 hours before washing or wetting their hair or using hair ties or clips; if the hair gets wet or creased, blow-dry or flat iron it as soon as possible.
  10. At-home care: keratin-infused Keratherapy collections; leave-in products seal the cuticle and protect the results.
As an add-on after color, highlights or a relaxer
1. Complete the chemical service according to the manufacturer's instructions; if none are provided, shampoo with a keratin-infused Keratherapy shampoo (never Clean Start).
2. Resume at step 2 and follow the rest of the protocol.

Warning: Not recommended for children aged 12 and under, during pregnancy or breastfeeding, or for people with respiratory problems. For professional salon use only by a qualified stylist.

Extreme Renewal · applicationENThe maximum-strength version: application, optional short processing time, blow-dry and flat iron.
Technical sheet 5

Color Lock & Smooth · the express spray treatment

A formaldehyde-free 2-in-1 spray: a color sealant used after any color service (an extra 5 to 10 minutes), or a standalone express smoothing treatment (30 to 40 minutes). Minimal curl reduction: perfect for clients who love their curls but hate the upkeep. Average results last 6 weeks.

View the full detailswhat the spray does · active ingredients · 8-step protocol · use after coloring

What the treatment does · active ingredients

237 mL · 60 mL · also available in Stylist Kits · 4 to 6 weeks of protection
  • Replenishes the keratin, collagen, and natural proteins lost over time.
  • Penetrates and seals the cuticle: locks in color, protects against fading, and extends vibrancy.
  • Reduces frizz, blocks humidity, adds shine and softness, and shortens blow-drying time.
  • Safe for all hair types, including color-treated hair. Choose the degree of curl reduction, from minimal to maximum, based on the flat-iron process.
Active ingredient Role
KERABOND Keratin + proteins, amino acids, and nutrients
Wheat germ amino acids Vitamin E and proteins: softness, hydration
Collagen amino acids Elasticity, strength
Panthenol Seals the cuticle, adds shine, repels moisture
Argan, olive, and jojoba oils · vitamin E Shine, protective film, split-end repair

8-step protocol

1 in. sections · 3 to 4 sprays from 6 in. away · processing time 0 to 15 min · flat iron at 400 °F, 2 to 3 passes · keep dry for 24 hours
6 in.spray distance
3 to 4sprays per 1 in. section
10 to 15 minprocessing time for resistant hair
400 °Fflat iron, 2 to 3 passes · never below 375 °F
  1. Shampoo: Use Clean Start from roots to ends without massaging or scratching; repeat on very thick hair. After coloring or highlighting the same day: Skip Clean Start and use Moisture or Color Protect shampoo.
  2. Towel-dry: Hair should be damp, not wet; mist with water if it dries.
  3. Section into 3 or 4 sections.
  4. Apply: Start at the nape, hold the spray bottle 6 in. away, and work in 1 in. sections, using 3 to 4 sprays per section depending on length. Massage, then use a fine-tooth comb to remove excess and distribute. Gloves optional. Spray away from the face and eyes.
  5. Processing: For resistant hair, leave on for 10 to 15 minutes before blow-drying. You can cut the hair during this time.
  6. Blow-dry: Use a vented brush until 100% dry; use a thermal brush for a smoother finish.
  7. Flat iron: Divide again into 4 sections, each ½ in. wide; make 2 to 3 passes at 400 °F (204 °C) to seal in color and block frizz. For highlighted hair: lower the temperature slightly, never below 375 °F (190 °C). Hair becomes shiny and smooth once sealed.
  8. After the service: the client waits 24 hours before getting their hair wet or using hair ties or clips. Then use keratin-infused Keratherapy home-care products.
As an add-on after color, highlights or another chemical service
1. Complete the color, highlights or relaxer service according to the manufacturer; if no shampoo is specified, shampoo with a keratin-infused Keratherapy shampoo (never Clean Start).
2. Resume at step 2 (towel-dried hair) and follow the rest of the protocol: 5 to 10 minutes more for the service.
To choose the degree of smoothing: the flat iron determines the result. Sealing the cuticle only preserves curls and waves; running the flat iron over each section straightens the hair. The client can also have a haircut while the product processes (step 5).
Color Lock & Smooth · spray processFRSpray from 6 in. away in 1 in. sections, blow-dry and seal with a flat iron at 400 °F.
Technical sheet 6

Express Renewal PLUS+ · express spray smoothing

A 100% formaldehyde-free express treatment, as simple as spraying and sealing with a flat iron: eliminates frizz, protects against humidity and reduces curls by up to 50-60%, for 4 to 6 weeks. A new service to add to the menu, with no waiting time for the client.

See the full detailsExpress Renewal or Color Lock & Smooth · active ingredients · 9-step protocol · tips

Express Renewal PLUS+ or Color Lock & Smooth?

237 mL · compliant with EU, Canadian and health agency standards · no downtime
Criteria Express Renewal PLUS+ Color Lock & Smooth
Role Express smoothing 2-in-1 color sealer or express smoothing
Curl reduction Up to 50-60% Minimal, adjustable with the flat iron
Shampoo 3 × Clean Start, always Clean Start, or Moisture / Color Protect after color
Processing time 20 min (cap and heat optional) 0 to 15 min
Rinse 10 to 20 seconds before blow-drying None
With color 1 to 2 weeks apart, ideally one week later Same day, as an add-on
After the service No waiting: wash, wet or tie it up right away 24 hours without getting hair wet or tying it up
Active ingredient Role
KERABOND Keratin + proteins, amino acids and nutrients: strength, shine, resistance to humidity
Amino acid complex Glutamine, glycine, alanine…: softens hydrogen bonds to reshape hair temporarily
Panthenol Seals the cuticle, adds shine, balances moisture, repels humidity
Sunflower oil · blueberry leaf extract Conditions, moisturizes; protective antioxidant
Organic complex Blueberry, sugarcane, sugar maple, ginger, lemon, kelp: vitamins and minerals, shine and volume

9-step protocol

3 × Clean Start · 2.5 to 4 cm sections · 20 min processing · 10 to 20 s rinse · 100% dry blow-dry · 400 to 450 °F flat iron
3 ×Clean Start, no conditioner
2.5 to 4 cmspray sections
20 minprocessing time, with or without heat
50-60 %curl reduction
  1. Shampoo: use Clean Start at least three times, from roots to ends, without massaging or scratching the scalp. Do not use conditioner. Detangle with a wide-tooth comb.
  2. Towel: damp, not soaking wet; spray on a little water if the hair dries during application.
  3. Divide into 3 or 4 large sections. Shake the bottle well.
  4. Apply: starting at the nape, work with 2.5 to 4 cm sections and spray generously so all the hair is treated. Avoid excessive contact with the scalp. Work it in with your fingertips, then comb through with a fine-tooth comb.
  5. Process: 20 minutes over the entire head. For resistant hair, a cap and hooded dryer may be used, but are not required.
  6. Rinse: rinse with water for 10 to 20 seconds to remove excess product, without shampoo. Towel-dry. Optional: apply Keratin Booster from roots to ends.
  7. Blow-dry: use medium heat, a brush and a hair dryer until 100% dry and perfectly smooth. Crucial step: hair must be completely dry before flat-ironing.
  8. Flat iron: 3 or 4 sections, starting at the nape, with small strands; make multiple passes per section, focusing on more resistant roots, using the 400 to 450 °F guide, until shiny and smooth.
  9. At-home care: no waiting time; clients can wet, tie up and clip their hair right away. Keratin-infused Keratherapy collections help maintain the results.
Hair type Flat iron temperature
Thick or resistant, virgin, extremely curly 430 to 450 °F (221 to 230 °C)
Medium texture or color-treated hair 410 to 420 °F (210 to 215 °C)
Fine, double-processed or highlighted 400 °F (204 °C)

Tips

  • Ideally, wait one week after coloring; never do it on the same day.
  • Always start flat-ironing at the back of the head; if the color lightens, lower the temperature and continue.
  • Offer a haircut during processing: one more service in the same appointment.
  • Extremely damaged or fragile hair: do not perform this service; use Deep Conditioning Masque continuously until the hair is rebuilt.
Technical Data Sheet 7

BambooMiracle · the vegan system, in-salon and at home

The 3-step vegan straightening treatment (Detox Shampoo, Blowout or Blowout ZERO, Intense Moisture Mask) and the Strength + Vegan collection for home use, including the Reconstructor, the first professional-strength reconstructing treatment for home use.

View the full detailsBlowout and Blowout ZERO · two complete protocols · Strength + Vegan collection · Reconstructor

Blowout and Blowout ZERO · 3-step system

1 L each · Blowout lasts 3 to 5 months · Blowout ZERO (formaldehyde-free) lasts up to 3 months · maximum strength · vegan, cruelty-free
Step Product Role
1 · Clarify BambooMiracle Detox Shampoo (vegan, 1 L) At least three washes: detoxifies the hair and scalp, removes excess sebum and residue, fully opens the cuticle. Replaces Clean Start in this system.
2 · Straighten BambooMiracle Blowout or Blowout ZERO (1 L) Tropical oils, butters, and extracts: significant reduction in frizz, curls, and volume, shine, hydration from within. Bamboo extract, the richest source of silica (hair integrity, anti-aging).
3 · Repair BambooMiracle Intense Moisture Mask (vegan, 1 L) Buriti and murumuru butters to restore and moisturize color-treated, chemically treated, dehydrated, or overprocessed hair. Finishing step of the Blowout.
Active ingredient Role
Bamboo extract Anti-aging, silica; sustainably harvested
Buriti fruit oil Essential fatty acids: elasticity, hydration, frizz control, shine
Murumuru butter Lauric, myristic, and oleic acids: penetrate the cuticle and strengthen the hair fiber
Ucuuba butter · aloe Shine, elasticity, long-lasting hydration
Watermelon extract (ZERO) Light oil: moisturizes without weighing hair down

Which version to choose

  • Blowout: traditional vegan formula, maximum curl reduction on all hair types, lasts 3 to 5 months (≈ 4 months). Low fumes, safe on color-treated hair, can be applied immediately after coloring. No processing time: blow-dry and flat iron directly, then rinse and apply the mask.
  • Blowout ZERO: vegan and formaldehyde-free, zero fumes, lasts up to 3 months; the strongest curl reduction among formaldehyde-free straightening treatments. Leave on for 30 min, rinse briefly, then blow-dry and flat iron. As with any formaldehyde-free treatment, leave 15 to 20 days between it and coloring.
3 ×Detox Shampoo
¼ to ½ in sections, ¼ in from the scalp
400 to 450 °Fflat iron according to the chart
0 hwaiting period: wash the same day

Blowout ZERO · 10-step protocol

Formaldehyde-free · ½ to 2 oz · leave on for 30 min without heat · rinse for 10 to 20 sec · blow-dry, then flat iron
  1. Shampoo: Detox Shampoo at least three times, from roots to ends, without massaging or scratching the scalp. Rinse thoroughly.
  2. Towel-dry: remove excess moisture and detangle with a wide-tooth comb; hair should be damp, not wet.
  3. Divide into 3 or 4 large sections.
  4. Measure: short hair ½ to ¾ oz, medium-length hair 1 to 1½ oz, long hair 1 to 2 oz. Shake the bottle well.
  5. Apply: use a brush, working in ¼ to ½ in sections. Dab ¼ in from the scalp, then every 1 to 1½ in down to the ends. Massage, then use a fine-tooth comb away from the face to remove excess. Do not saturate; never apply to the scalp or skin.
  6. Processing time: 30 minutes without heat or a cap. For resistant hair: use a processing cap and a warm dryer or another heat source.
  7. Rinse: for 10 to 20 seconds only, so a small amount of treatment remains in the hair. Do not shampoo. Optional: Keratin Booster.
  8. Blow-dry: use medium heat and a paddle or thermal brush with tension until 100% dry.
  9. Flat iron: start at the nape, working in ¼ to ½ in sections from roots to ends until smooth and shiny, at 400 to 450 °F according to the chart. Test a strand, always working away from the face.
  10. At-home care: washing is allowed immediately. Use the Strength + Vegan Collection for maintenance.

Blowout · 10-step protocol

Traditional vegan · ½ to 1 oz · no processing time · flat iron, then rinse for 1 to 2 min and apply Intense Moisture Masque for 1 to 2 min
  1. Shampoo: use Detox Shampoo at least three times, without massaging or scratching the scalp. Rinse thoroughly.
  2. Towel-dry: detangle with a wide-tooth comb; hair should be damp, not wet.
  3. Divide into 3 or 4 large sections.
  4. Measure: short hair ½ oz, medium-length hair ½ to ¾ oz, long hair ¾ to 1 oz.
  5. Apply: use a brush, working in 6 to 12 mm sections. Dab 6 mm from the scalp, then every 2.5 to 4 cm; massage and use a fine-tooth comb to remove excess. Do not saturate, do not rinse.
  6. Blow-dry: use medium heat and a vented or paddle brush until 75-80% dry, then use a round or square thermal brush with tension until 100% dry (medium or cool heat).
  7. Flat iron: start at the nape, working in 6 to 12 mm sections, at 400 to 450 °F according to the chart, until smooth and shiny. Test a strand.
  8. Rinse: rinse with water for 1 to 2 minutes. Do not shampoo.
  9. Mask: apply a generous amount of Intense Moisture Masque, leave for 1 to 2 minutes, rinse, and towel-dry.
  10. Style: with your fingers, or with a paddle or thermal brush for a smoother finish. No restrictions: wash, tie up, and style right away.

The dosage amounts for short hair (Blowout ZERO) and medium-length hair (Blowout) are partially illegible in the manufacturer’s guides; the values shown follow the other formulas of the same strength. Confirm with your educator Keratherapy.

BambooMiracle Blowout · applicationENThe three steps of the vegan system: Detox Shampoo, straightening, Intense Moisture Masque.

Strength + Vegan · the BambooMiracle at-home collection

Shampoo and conditioner 300 mL · 1 L · All-In-One Leave-In 178 mL · Reconstructor 178 mL · 100% vegan

Designed to transform even the most damaged hair: bamboo for strength and resilience, cysteine to repair broken bonds, baobab to stimulate collagen production and treat dry, frizzy hair, Swiss Pinot Noir grape seed extract (antioxidant, UV and heat protection, extends color, stimulates scalp circulation).

Product Use What it does
Smooth & Repair Shampoo and Conditioner Every wash · maintain a BambooMiracle straightening treatment Remove residue while smoothing and nourishing dry, damaged hair; moisture protection
All-In-One Leave-In Treatment Leave in after shampooing and conditioning Stimulates collagen, smooths the cuticle, repels moisture, hydrates, UV protection for color; bonder technology
Reconstructor Bond Repair Treatment At-home reconstructor treatment Immediately repairs broken bonds (bamboo + cysteine), protects against heat, chemical, and environmental damage; softness and shine

The entire collection is vegan, color-safe, sulfate-free, sodium chloride-free, paraben-free, gluten-free, and not tested on animals. For Reconstructor frequency and processing time, see the technical manual.

Technical Sheet 8

At-home care and retail · which collection for which hair type

Nine collections, 38 products, all infused with KERABOND. Each collection = shampoo + conditioner + a supporting leave-in; the post-straightening prescription is always a Keratherapy trio. The charts below reproduce the 2027 retail comparison sheet and product guide.

View the full sheetcollection chart · masks, reconstructors, leave-ins · Style + Keratin styling

Shampoos and conditioners · comparison chart

300 mL · 1 L (Moisture, Color Protect, Repair, BambooMiracle) · travel size 60 mL · sachets 10 mL · sulfate-free, sodium chloride-free, paraben-free, gluten-free, color-safe
Collection Hair type Key ingredients Supporting leave-in Sizes
Moisture + Keratin All hair types and textures, dry hair; basic maintenance after straightening Aloe, willow bark, collagen, jojoba, panthenol, wheat germ, vitamins Moisture Leave-In Spray 251 mL, then Deep Conditioning Masque 300 mL · 1 L · 60 mL · 10 mL
ColorProtect + Keratin Color-treated and highlighted hair; after a Color Lock & Smooth Cold-pressed red raspberry seed oil (omega 3 and 6, antioxidant), collagen, UV protection Color Seal Leave-In Spray 125 mL 300 mL · 1 L · 60 mL · 10 mL
Repair + Keratin (KeratinFIXX) Dry, damaged, overprocessed, dull, and frizzy hair Argan, caviar extract (vitamins A and D, omega-3), collagen KeratinFIXX 20-in-1 Leave-In 125 mL 300 mL · 1 L · 60 mL · 10 mL
Blonde + Keratin Blonde, highlighted, silver, gray hair: yellow and brassy tones Violet pigments, willow bark, collagen, jojoba, argan, aloe Violet Toning Leave-In Conditioner 125 mL 300 mL · 1 L
Volume + Keratin Fine, flat, limp hair; oily scalp Kelp, Indian bay leaf extract, hemp oil, coconut oils Root Boost & Volumizer 251 mL 300 mL
Strength + Vegan (BambooMiracle) Very damaged hair, broken bonds; vegan clients Bamboo, cysteine, baobab, Swiss Pinot Noir grape seeds All-In-One Leave-In 178 mL, then Reconstructor 178 mL 300 mL · 1 L
Post-smoothing treatment prescription rule: Clean Start for salon use only, never at home. The client leaves with the shampoo, conditioner, and leave-in from one collection, plus Daily Smoothing Cream for blow-drying. Leave-ins can be combined across collections as needed.

Masks, reconstructors, and leave-ins

Deep Conditioning Mask 500 mL · 237 mL · Reconstructor 178 mL · KeratinFIXX 20-in-1 125 mL · Rapid Rescue 125 mL
Product Type Who it's for What it does
Deep Conditioning Mask (Moisture) Lightweight rinse-out intensive mask Dry, damaged; at the end of a Brazilian Renewal (1 to 2 min) Revives hair, improves elasticity, texture, and manageability
BambooMiracle Intense Moisture Mask Salon mask, 1 L, vegan Color-treated, chemically treated, overprocessed · Blowout step 3 Buriti and murumuru butters: restores, hydrates, strengthens
BambooMiracle Reconstructor At-home bond repair reconstructor Broken bonds, heat and chemical damage Bamboo + cysteine: repairs instantly, protects, leaves hair soft and shiny
KeratinFIXX 20-in-1 Leave-In (award-winning) Leave-in repair cream Dull, frizzy, lifeless; all hair types Replenishes keratin from within, seals in nourishment: 20 benefits in one step
Rapid Rescue Leave-in repair spray Split ends, moisture loss after chemical services Instantly repairs, prevents moisture loss, protects color
Moisture Leave-In Spray Leave-in conditioner and detangler All hair types; before a BrazilianX ONE treatment on porous hair Balances porosity, instantly hydrates, protects Keratherapy smoothing treatments in the pool and ocean
Color Seal Leave-In Spray Leave-in Spray Color-treated and highlighted hair Seals the cuticle, UV and heat protection, extends color life
Violet Toning Leave-In Purple leave-in conditioner Blondes and grays Instantly tones brassy hues, seals, adds shine, detangles, without weighing hair down

Style + Keratin · styling and finishing

8 products · award-winning Daily Smoothing Cream 500 mL · 200 mL · 60 mL
Product Size In-salon use Active ingredients
Daily Smoothing Cream 500 · 200 · 60 mL · sachet Heat-activated blow-dry treatment: seals the cuticle, eliminates frizz, reduces drying time, protects against heat and chemical processes. Finishing step for all smoothing treatments and the foundation for a premium blowout. Vitamin E, jojoba, panthenol
Ultra-Fast Blow Dry Mist 125 mL Fast blow-dry mist, heat and UV protection, glassy finish Swiss Pinot Noir grape seeds, baobab
Argan Oil 50 mL Faster blow-drying, humidity barrier, tames frizz without weighing hair down Argan, vitamin E
Define, Shine & Style Cream 125 mL All-in-one styler, medium hold, fast-drying; defines curls; blends with other styling products Argan, acacia gum, xanthan gum
Volumizing & Styling Foam 178 mL Aerosol-free mousse, medium hold: volume, body, hydration Wheat protein, kelp, hemp
Root Boost & Volumizer 251 mL On wet or dry hair, at the roots or lengths; dual use Olive, flax, vitamins E and K
Perfect Hold Hairspray (new) 170 g Ultra-fine mist hairspray, satin finish, humidity-resistant, never stiff Keratin-infused veil
Dry Shampoo (new) 156 g Micro-mineral powders: absorbs oil, residue-free, neutralizes odors Keratin-infused

Camouflage · resale

  • Root Concealer 3 oz, 5 shades (Black, Medium/Dark Brown, Light Brown, Blonde, Auburn/Red): temporarily covers regrowth between colorings.
  • Fiber Hair Thickener 4 oz, shades Blonde, Light Brown, Medium Brown, Gray, Dark Brown/Black: instantly thickens thinning areas, for men and women.

Resale sets

  • Trio: shampoo, conditioner, Daily Smoothing Cream (Moisture, Color Protect, Repair).
  • Travel Size: 60 mL sizes of best sellers.
  • Hero 5-Pack: Moisture, Color Protect, Repair, Style — shampoo, conditioner, leave-in.
  • 10 mL Sachets for sampling: Moisture, Deep Conditioning Masque, Color Protect, KeratinFIXX, BambooMiracle, Daily Smoothing Cream.
Home Care Collections · one video per productEN28 short videos from the @KeratherapyHair channel: every shampoo, conditioner, leave-in, and styling product.
Technical sheet 9

Stylist kits and salon tools

To try a smoothing treatment without buying the liter size: Stylist Kits contain the treatment in 90 mL, Clean Start, and Color Lock & Smooth. Keratherapy tools are designed for the temperatures and tension required by the protocols.

View full detailsStylist Kit contents · KT PRO 450 iron, brushes, combs · FR and EN playlists

Stylist Kit contents

BrazilianX ONE · Pure Renewal PLUS+ · Brazilian Renewal · 90 mL + 60 mL + 60 mL
Component Size Role in the kit
Extended treatment (BrazilianX ONE, Pure Renewal PLUS+ or Brazilian Renewal) 3 oz / 90 mL Multiple services, depending on length (½ to 2 oz per head)
Clean Start Pre-Treatment Shampoo 2 oz / 60 mL The three clarifying shampoos before treatment
Color Lock & Smooth 2 oz / 60 mL For trying the express service or an add-on after color
Application guides Front and back Extended treatment protocol on one side, Color Lock & Smooth on the other

Kit guides refer to edu.keratherapy.com (certification and videos) and pro.keratherapy.com (application and marketing guides). Technical questions: education@keratherapy.com.

Tools and accessories

KT PRO 450 iron · 32, 45, 53 mm square thermal brushes · vented brush · carbon combs · brush, bowl, cape, clips
Tool Features At what step
KT PRO 450 · 1.5 in titanium flat iron Floating titanium plates, dual MCH ceramic heating, digital control, far-infrared and negative ions, dual voltage, automatic shutoff after 45 min Flat iron 400 to 450 °F
Square thermal brushes 1.25 in / 32 mm · 1.75 in / 45 mm · 2 in / 53 mm · heat indicator strips, square shape for straightening, pick tip for sectioning Tension blowout finish
Curved vented brush Quick drying Blow-dry to 75-80%
Fine-tooth comb and wide-tooth carbon comb Resistant to extreme heat Detangling, removing excess, sectioning with an iron
Long-bristle applicator brush · bowl Precise application using a pressing motion Application step
Cape · claw clips (4) Heat-resistant, non-slip cape with snap closure and magnetic end Full service
Application procedures · playlistFRBrazilianX ONE, Pure Renewal PLUS+ and Color Lock & Smooth in French.
Application videos · playlistENProfessional treatments demonstrated by the manufacturer.
Technical library

Guides and documents

View the libraryApplication guides in French, product guides, sheets, and brochures to download
Your Keratherapy educator

Training at your salon

Express treatment demonstration, hands-on workshop on long-lasting smoothing treatments, or an introduction to the home care collections for your whole team: tell us what you need.

Lisa SmithEducator Keratherapy

Request training

See other brands

You can also contact your Novyco representative or get certified online at edu.keratherapy.com.