Novyco Academy · Rodolphe & Co

Novyco Academy · Rodolphe & Co

Learn Rodolphe & Co,
nature and technology.

The Breton brand founded by colorist Rodolphe Diotel: mineral color, 100% plant-based color, hair care and styling products with a very high level of naturalness. Three levels to help you choose the right color world for each client and sell it in your salon.

Start Level 1 View the introductory offer

70+professional and retail products
3color worlds
1 300partner salons · 15 countries
Mineral Colours
The brand

Nature and Technology

A story of allergies
Rodolphe Diotel, a colorist allergic to traditional hair color, founded the company in Vannes (Brittany) in 2014 with two chemists: “science needed to evolve, not hairdressers to change jobs.” A European pioneer of Balayage Minéral® and mineral color with a very high level of naturalness.
The Mother-of-Pearl of Brittany
Signature active ingredient selected from the dunes of Mentor Beach (Gulf of Morbihan) and refined into a powder: remineralizes, restructures and stimulates cell renewal. Combined with kelp, Guérande salt and certified organic dye plants.
Measurable commitments
ECOCERT COSMOS, COSMEBIO charter, 1% for the Planet, Made in France, vegan, gluten-free; at least 22% organic active ingredients and 40% from Brittany; bioplastic and natural wood accessories; patented Ectoin, Dandrilys, Arcolys, AnaGain and Keraguard.
Three color worlds
Mineral Colours (gentle oxidation, ammonia-free, MEA-free, PEG-free, EDTA-free, resorcinol-free, PPD-free, PTD-free), Organic Infused Colors and Greenleaf (100% organic plant-based) and Rainbow (high-naturalness oxidation, PPD-free and resorcinol-free). The hairdresser chooses based on the desired result and the client's sensitivity.
The range

View the full Rodolphe & Co range →

Introductory offer

Get started with Rodolphe & Co at your salon

Seven starter kits at introductory prices, including tools and POS materials. Salon prices in CA$, before tax, subject to change and availability.

Mineral Color−18 %
Mineral Introductory Offer
734,65 $ 895,90 $
33 Mineral Colours tubes (1 of each shade + Gold, Ruby, Lazurite), Eco-Activators 15, 25 and 35 vol., lightening powder, 1 L High Nutrition Shampoo, 1 L High Hydration Mask, Botanical Oil, bioplastic set, apron, hair swatch ring.
Code 909324-03
Plant-Based Color−25 %
Plant-Based Introductory Offer
1 491,40 $ 1 997,85 $
11 Organic Infused Colors shades (1,000 g bags), HydroGel 500 mL, 3 Green Color Mineral Shampoos, 3 Green Color Conditioners, 1 L Hydrating Mask, 1 L High Nutrition Shampoo, apron, 2 posters, wooden brush, 11 glass jars, 2 towels.
Code 909324-05
Retail−13 %
Retail Intro Offer
1 017,98 $ 1 170,10 $
3 × each of the 13 retail products (shampoos, mask, hydrating treatment, D-Tox, oil, gel, mist, emulsion, paste, hairspray) + towel, 1 L Anti-Dandruff Shampoo, wooden comb, set of clips.
Code 909324-02
Styling−13 %
Styling Intro Offer
498,90 $ 573,45 $
3 × each: Nacrée Gel, Styling Paste, Styling Emulsion, Botanical Oil, Ocean Mist, Botanical Hairspray, Hydrating Treatment + towel, wooden brush, and set of bioplastic clips.
Code 909324-01
Rainbow−20 %
Complete Rainbow Intro
823,44 $ 1 029,30 $
62 Clean Colors tubes of your choice, 8 developer creams, 1 Rainbow color chart. Trial version: 31 tubes + 4 developers + color chart for $486.95 (value $541.05, code 909324-07).
Code 909324-06
Coeurl · curls−20 %
Coeurl Intro
361,68 $ 452,10 $
3 × Texture Shampoo, Curl Mask, Definition Balm, Hydra Curl Potion, Frizz Gel, wide-tooth comb, and spray bottle.
Code 909303-02

Full details of the sets are in the PDF “Rodolphe & Co Introductory Offers” (Documents section). Order from your Novyco representative using the offer code.

Training pathway

From foundations to plant-based expertise

Level 1 is open to all client salons. Book levels 2 and 3 with your representative or using the form below. Click “Technical Sheets” or “Complete Protocol” to view the details.

Level 1 · Rodolphe & Co Foundations

Online or in salon · 2 to 3 hours · Open to all client salons

Understand the brand, learn about its active ingredients and patents, then learn to diagnose and prescribe the Organic Hair Care routine, styling products, and Dermo-Specific serums. Each product lists its percentage of natural-origin and organic ingredients: your retail sales pitch.

Module 1.130 min
History and values
From CoifferBio (2007) to the first salon in Vannes (2012), the Rodolphe & Co house (2014), Greenleaf (2019), Rainbow (2023), and Coeurl (2024). The ten commitments and certifications.
Novyco Catalog 2025-2026, brochure
Technical sheets ↓
Module 1.230 min
Active ingredients and patents
Brittany mother-of-pearl, kelp, Guérande sea salt, Dragon’s Blood, Imperial Iris; Ectoin, Dandrilys, Arcolys, AnaGain, and Keraguard patents: the problem each addresses.
“Understanding Our Active Ingredients” index
Technical sheets ↓
Module 1.345 min
Consultation and treatment routine
Choose the shampoo (High Nutrition, Lightweight Hydration, Anti-Dandruff, Volumizing Mineral, Ultimate Blonde, Color-Treated Hair), mask, leave-in treatment, and D-Tox Scrub. Processing time and techniques.
Organic Hair Care
Technical sheets ↓
Module 1.430 min
Natural styling
The six styling products: Botanical Oil, Pearlescent Jelly, Ocean Mist, Medium Hold Paste, Botanical Hairspray (100% natural), Styling Emulsion. Texture, hold and hair types.
Styling
Technical sheets ↓
Module 1.530 min
Dermo-Specific
Three 100% natural Cosmos Organic serums (Dermo-Grey, Dermo-Sensitive, Dermo-Hair Loss), the comb applicator and treatment durations.
Serums 100 mL
Full protocol ↓
Module 1.6Quiz
Retail and shampoo bar
Build the case for natural ingredients, present the Retail and Styling Offers, and finish with a quiz: “Which product for which diagnosis?”
Evaluation
Introductory offers ↑
Technical sheets · Treatments, styling products and serums Organic Hair Care · Styling · Dermo-Specific

Deep Nourishing Shampoo

Dry and damaged hair · 250 mL · 1 L

Chicory inulin + mother-of-pearl, rich lather without sulphates. Apply a small amount, emulsify, focusing on the roots, then rinse; repeat and leave on for 5 min.

Natural
21% organic

Light Hydration Shampoo

Normal hair, frequent use · 250 mL · 1 L

Sulphate-free, for the whole family. Follow the same two-application routine, leaving on for 5 min.

Natural
99% · 22% organic

Soothing Anti-Dandruff Shampoo

Irritated scalp · 250 mL · 1 L

Ectoin + Dandrilys patents, rockrose, witch hazel, aloe. Apply twice, leave on for 5 min.

Natural
97.65% · 62.39% organic

Volumizing Mineral Shampoo

Powder 50 g · 100% natural

Bentonite + oyster shell powder (“Land & Sea”). Use one teaspoon, emulsify on wet hair, leave on for 2-3 min, rinse, close tightly.

Code
ROSMV50

Colored Hair Range

Shampoo + treatment · 250 mL · 1 L

For hair colored with mineral or plant-based color: Keraguard® patent (anti-dulling, UV, pollution and heat protection), acidic pH that seals the cuticles, healing and antioxidant Dragon’s Blood.

Blond Ultime range

Shampoo + treatment · 250 mL · 1 L

Imperial Iris, silicone-free, 100% natural fragrance. Neutralizes unwanted tones, protects against UV rays and hydrates bleached hair: care for Mineral Balayage®.

Deep Hydration Mask

250 mL · 1 L

Argan, avocado, cocoa, organic shea butter, provitamin B5, arnica. After shampooing, towel-dry, apply from roots to ends, detangle with a wide-tooth comb, leave on for 10 min.

Natural
94% · 25% organic

D-Tox Scrub

250 mL

Kaolin, Guérande sea salt, kelp, Damask rose. Use as a scrub 1 to 2 times a week, as a poultice for 10 min twice a month, or as a treatment.

Natural
98,35 %

Leave-in Moisturizing Treatment

150 mL

Phytokeratin, proteins, hyaluronic acid, argan, linden buds. Mist onto hair from 15 cm away, comb through with a wide-tooth comb, do not rinse.

Natural
99% · 32% organic

Botanical Oil

30 mL · 100% natural

Five organic oils (macadamia, argan, avocado, sesame, sweet almond). Apply daily to the lengths and ends, dry or damp.

Organic
27 %

Pearl Gel

50 mL

Instant detangler, UV protection without chemical filters, suitable for curls. Apply a small amount to the lengths and ends; shake before use.

Natural
98 %

Ocean Mist

100 mL

“Wavy” texturizer with the same salinity as the ocean. Spray onto dry or damp hair and scrunch; no rinsing.

Natural
99,41 %

Medium Styling Paste

75 mL

Medium to strong hold, matte finish. Warm a small amount in your hand, apply after drying (or to slightly damp hair for a wet look). Washes out with water.

Natural
99% · 79% organic

Botanical Hairspray

150 mL · 100% natural

Five ingredients: denatured alcohol, water, shellac, glycerin, potassium hydroxide. Spray from 15 cm away after drying, using circular motions; flexible hold.

Organic
65 %

Styling Emulsion

100 mL

Light, flexible hold, ideal for curls. Let air-dry, then run your hand through your hair to add volume.

Natural
99,2 %

Dermo-Specific Serums

100 mL · 100% natural · Cosmos Organic

Dermo-Grey (anti-gray hair, Arcolys® + peony), Dermo-Sensitive (anti-dandruff, Dandrilys® + Ectoin® + spirulina), Dermo-Chute (anti-hair loss, thickening, AnaGain™ + mallow). Shared base: fermented apple water, Lactobacillus, cinnamon, hyaluronic acid.

Skin Protech +

75 mL · 99.19% natural

Protective cream for the face contour and hairdresser's hands. Apply along the hairline before coloring; wipe off after coloring, before shampooing.

Complete protocol · Dermo-Specific Treatments and detox ritual

Dermo-Specific Treatment

  1. Scalp diagnosis: hair loss, premature white hair or dandruff → choose the serum.
  2. Load the applicator: remove the silicone cap, pour in the daily dose, close.
  3. Hold by the body, press the comb teeth against the scalp and glide: the serum is applied evenly. Twice a day, no rinsing.
  4. Treatment duration: Dermo-Grey 3 months, up to 5 months for optimal results (a light deposit may form); Dermo-Sensitive and Dermo-Chute 1 month, repeatable twice, up to 2 seasons per year.

Scalp detox ritual

  1. D-Tox Scrub as an exfoliant (1-2 times a week) or as a poultice for 10 min.
  2. Suitable shampoo, apply twice, leave on for 5 min.
  3. High Hydration Mask for 10 min with a wide-tooth comb.
  4. Leave-in Moisturizing Treatment from 15 cm away.
  5. Finish: Botanical Oil on the ends, Pearl Gel or Ocean Mist, Botanical Hairspray from 15 cm away.

Level 2 · Mineral Colours and Balayage Minéral® colorist

In salon · 1 day · By appointment

Master oxidative mineral coloring and gentle lightening: shade chart, hybrid eco-activators, gray hair coverage, Mineral Whitener and toner. The formula is oxidative with exceptionally natural ingredients (free from ammonia, MEA, PEG, EDTA, resorcinol, PPD, PTD), not plant-based color: this is the first thing to explain to the client.

Module 2.11 h
Understanding mineral color
What it excludes and what it contains (TDS, 4-chlororesorcinol, p-aminophenol in a base of Mother of Pearl, oils and plants), plus the catalog's mineral vs. traditional comparison chart.
Mineral Colours 75 mL · 33 shades
Technical sheets ↓
Module 2.21 h
The shade chart
Bases 3 to 9 and 11 Clear tone, .0 to .88 reflections, pure Ruby, Lazurite, Gold pigments. Quebec's best-selling shades: 6.77, 7.0, 4.77, 6.0, 6.3.
Novyco ROM codes…
Technical sheets ↓
Module 2.31 h
Hybrid Eco-Activators
Urea peroxide + hydrogen peroxide, a world exclusive: 15 and 25 vol. for coloring, 15, 25 and 35 vol. for Whitener. Aids setting on gray hair.
1,000 mL
Full protocol ↓
Module 2.42 h
Mineral Balayage®
Mineral Whitener 1:2, ammonia- and sodium persulfate-free, up to 6 levels of lift, visual monitoring, highlighting, toner and Ultimate Blonde care.
500 g powder
Full protocol ↓
Module 2.530 min
Safety and comfort
Skin Protech +, bioplastic and wooden accessories, stain-resistant apron and gown. Post-color care and resale: Color-Treated Hair and Hydrating Care.
Accessories
Technical sheets ↓
EvaluationPractical
Malleable head
Gray hair coverage + mineral balayage with toner. Introduction to the Mineral Offer to get started in the salon.
Code 909324-03
Introductory offers ↑
Technical sheets · Mineral Colours, activators and Whitener

Mineral Colours

75 mL tubes · 33 shades · professional use only

Oxidative color with exceptionally natural ingredients: extracts of Breton Mother of Pearl, arginine, shea, castor, macadamia and sesame oils, phytic acid, green tea and an organic plant dye complex (cassia, amla, henna, ziziphus, eucalyptus, aloe, turmeric, chamomile). 100% gray hair coverage.

Bases
3, 4, 5, 6, 7, 8, 9 and 11 Mother of Pearl (Clear tone)
Reflections
.0 natural · .1 ash · .2 iridescent · .3 gold · .4 copper · .6 red · .7 brown · .88 violet
Pigments
Ruby (red), Lazurite (blue), Gold (yellow)
Free from
ammonia, MEA, PEG, EDTA, resorcinol, PPD, PTD
Activator
15 or 25 vol. Eco-Activator

Hybrid Eco-Activators

15 · 25 · 35 vol. · 1,000 mL

Two combined activators: urea peroxide and hydrogen peroxide, with Mother of Pearl, hydrolyzed wheat protein, phytic acid and glycerin. Urea peroxide controls volume, extends development time and improves softness.

Color
15 and 25 vol.
Whitener
15, 25, and 35 vol.

Mineral Whitener · Mineral Balayage®

Powder 500 g · code ROMW500

The first lightener to be used with urea peroxide: mineral silica, diamond powder, kaolin. No ammonia or derivatives, no sodium persulfate. Up to 6 levels of lift.

Mix
1 part powder: 2 parts Eco-Activator
Processing
Monitor until the desired level is reached; speed depends on the volume
Aftercare
Blond Ultime range

Skin Protech + and accessories

Comfort for stylist and client

Apply Skin Protech + along the hairline before any coloring. Palettes, clips, bowls, brushes, and whisks made from bioplastic (wheat and barley fibers + recycled plastic); green sandalwood comb and brush; stain-resistant apron and gown; ROMNRC highlighting board; ROM255 color chart.

The exact mixing ratio and processing time for Mineral Colours are not included in the current documents: they are provided during training by the educator and will be added here once confirmed.
Full protocol · Mineral color and Mineral Balayage®

Mineral Colours color

  1. Diagnosis: base (3 to 9, 11 Clear tone) + reflect (.0 to .88); pure pigments Ruby, Lazurite, or Gold to correct or intensify.
  2. Protect the skin along the hairline with Skin Protech +.
  3. Choose the Eco-Activator: 15 vol. or 25 vol. (35 vol. is reserved for Whitener). Activators provide the developing base on white hair.
  4. Mix tube + Eco-Activator, apply, and leave on as instructed in training.
  5. Rinse, wipe off Skin Protech +, then use Color-Treated Hair Shampoo and Treatment (Keraguard, acidic pH).
  6. Retail: Color-Treated Hair Shampoo and Treatment 250 mL, Moisturizing Treatment 150 mL.

Mineral Balayage®

  1. Skin Protech + around the hairline.
  2. 1 part Mineral Whitener to 2 parts Eco-Activator 15, 25, or 35 vol., depending on the desired level (up to 6 levels).
  3. Apply using balayage or foils (foil application).
  4. Monitor visually until the desired level of lightening is reached.
  5. Rinse; tone if needed with 11 Mother of Pearl and .1 or .2 reflects.
  6. Aftercare: shampoo and Blond Ultime treatment to neutralize unwanted tones and protect.

Level 3 · Plant-based color expert and specialties

In salon · 1 to 2 days · By appointment

Master 100% plant-based color (Organic Infused Colors and Greenleaf with HydroGel), learn about Rainbow and Coeurl, and know how to guide each client to the right option: mineral, plant-based, or high-naturalness oxidation.

Module 3.11 h
Coloring herbal remedies
Henna, indigo, cassia, amla, turmeric, chamomile, hibiscus, manjistha, beetroot: the role of each plant and how to read the 11 formulas.
Organic Infused Colors
Technical sheets ↓
Module 3.21 h
HydroGel and Preco
The seaweed gel with Guérande sea salt and baking soda: 1 powder + 1 HydroGel + 2 hot water. Preco (pure henna) as the first application on dark shades with more than 30% white hair.
HydroGel 500 mL · Preco Kit 100 g
Full protocol ↓
Module 3.32 h
Greenleaf application chart
Mixing ratios (2/3-1/3, 1/2-1/2), processing times from 15 to 120 min and water temperature (40 to 60 °C) depending on the base and desired shade. Continue at home with the 100 g kits.
Greenleaf Botanique
Full protocol ↓
Module 3.41 h
Rainbow Clean Colors
48 vegan shades, levels 1 to 11, reflects and vibrant shades; guide to 5, 10, 20 and 30 vol. developers; Superacid routine.
100 mL tubes
Technical sheets ↓
Module 3.545 min
Coeurl · textured hair
Texture Shampoo, Curl Mask, Definition Balm, Frizz Gel, Hydra Curl Potion: the organic curl routine and the Coeurl Intro.
Code 909303-02
Technical sheets ↓
EvaluationCase study
Which range should you choose?
Sensitive client, 50% white hair, wants chestnut: choosing a range, formula, processing time, aftercare and retail recommendations.
Catalog comparison guide
Introductory offers ↑
Technical sheets · Végétal, Rainbow and Coeurl

Organic Infused Colors

100% organic plant powders · professionals only

Ecocert Cosmos Organic certified plant-based hair color, infused with HydroGel for optimal coverage of white hair. 0% peroxide, ammonia, PPD, PTD, heavy metals, resorcinol, synthetic dyes; fair trade, solar-powered, vegan.

11 shades
Black, Deep Chestnut, Walnut, Brown, Bordeaux, Red Wine, Burgundy, Caramel, Dark Blonde, Venetian Love, Golden Blonde
Mix
1 powder + 1 HydroGel + 2 hot water

Plants and their role

Catalog index

Henna: red highlights, coats hair · Indigo: midnight blue, covers white hair when combined · Cassia: treatment, reduces sebum · Amla: helps achieve dark shades · Turmeric: luminous yellow · Chamomile: blonde tones, UV protection · Hibiscus: purple, mahogany · Manjistha: reddish highlights · Beetroot: reds and burgundies.

HydroGel

500 mL · 99% natural · Cosmos Organic

Treatment base enriched with mineral actives, Guérande sea salt and baking soda. Helps plant-based color adhere to white hair and boosts organic treatments. If two applications are needed, incorporate HydroGel into the pre-coloring step.

Greenleaf Botanique

100 g kits · 11 colors · Preco Kit

The at-home plant-based color system, with the same shade names, using hot water and/or HydroGel. Preco Kit: pure organic henna for pre-coloring. Maintenance: Greenleaf Mineral Shampoo (50 g powder, 2-3 min) and Greenleaf Conditioner (5 min).

Code
ROGSM50 (shampoo)

Rainbow · Clean Colors

48 shades · 100 mL tubes · vegan, organic, gluten-free

High-natural-origin oxidative color, free from PPD and resorcinol (alkaline: ethanolamine). Bases 1, 3 to 9, high-lift shades 10 and 11; highlights .0, .1, .3, .4, .7; vivid shades Red, Violet, Neutral, Cotton Candy, Green, Yellow, Blue.

5 vol.
Tone blonde and pastel shades without lightening
10 vol.
Darken, add highlights, tone-on-tone, recolor
20 vol.
Lighten by 1-2 levels, cover white hair
30 vol.
Lighten by up to 3 levels; 4 levels with 10/11

Superacid routine

Rainbow maintenance

Superacid Shampoo (arginine + biotin) after rinsing out the color and at home, two applications, leave on for 5 min; Super Acid Mask 5 min; leave-in Superacid Spray that seals the cuticles.

Coeurl

Textured hair · 250 to 300 mL

Texture Shampoo (96.7% natural), Curl Mask (flax, mango, shea, jojoba), Special Definition anti-frizz Balm, Frizz Gel (hyaluronic acid, acacia gum), Hydra Curl Potion that seals split ends. Codes ROCB250, ROCGF250.

Complete protocol · Plant-based color and Greenleaf chart

Preparation

1 scoop of powder + 1 scoop of HydroGel + 2 scoops of hot water. Apply Skin Protech+ around the hairline. For dark shades (Black, Walnut, Deep Chestnut, Brown) with over 30% white hair: first apply Preco (pure henna), then the desired color.

Application chart by base

Base Black Caramel Walnut Red Wine Brown Burgundy Dark Blonde Deep Chestnut Golden Blonde
80-100% white hair Preco then Black · 60/90 ½ Caramel + ½ Chestnut · 60 Preco then Walnut · 60/90 — ⅔ Brown + ⅓ Walnut · 60 60 60 Preco then Deep Chestnut · 60/90 30/45
Light blonde — ⅔ Caramel + ⅓ Brown · 45/60 Preco then Walnut · 60/90 — ⅔ Brown + ⅓ Walnut · 60 60 60 Preco then Deep Chestnut · 60/90 30/45
Dark blonde — 45/60 Preco then Walnut · 45/60 ½ Red Wine + ½ Burgundy · 60/90 ⅔ Brown + ⅓ Walnut · 60 60/90 60 60/90 15/30
Light brown 60/90 45/60 45/60 ½ Red Wine + ½ Burgundy · 90/120 60/90 60/90 — 60/90 —
Dark brown 60/90 60/90 45/60 ½ Red Wine + ½ Burgundy · 90/120 60/90 60/90 — 60/90 —
Water 40 °C 50 °C 40 °C 60 °C 50 °C 60 °C 40 °C 40 °C 50 °C

Processing time in minutes. After rinsing: Greenleaf Mineral Shampoo (2-3 min) + Greenleaf Conditioner (5 min) at home; at the salon, shampoo and Colored Hair treatment.

Application chart reconstructed from the catalogue (pp. 29-30): visually verify with the educator before using at the salon. Rainbow protocols (ratio, processing time) will be added after validation.
Technical library

Guides and documents

Rodolphe & Co Training

Training at your salon

Brand introduction, mineral color workshop or plant-based hair day for the whole team: tell us what you need.

Novyco Education TeamRodolphe & Co

Request training

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You can also go through your Novyco representative.