TRUE Shampoo

TRUE Clean Shampoo transforms from a soft powder into a hydrating, silky foam. It's formulated with aloe, rice protein and sea algae to deliver a vitamin-rich cleanse and impart a healthy, manageable feel.

• Uses a minimum of 70% less water than standard liquid shampoo
• Mild amino acid-derived surfactant that creates a creamy, high-performance foam
• Unscented
• Safe for colored hair
• Vegan and cruelty-free