Alter Ego

Restructuring shampoo for chemically treated and damaged hair

• Silicone-free formula
• Immediate repair effect due to the blend of keratin and plant-based amino acids strengthens and protects hair structure
• Creamy reticulated texture for healthy, strong, and shiny hair
• Controls static electricity > controls styling
• 98% natural origin ingredients

Curl defining shampoo

• Deep moisturizing action
• Prevents frizz
• Provides shine and softness
• Ideal for wavy and curly hair
• 98% natural origin ingredients

• For dark brown hair with unwanted red highlights.
• Formulated with a high percentage of natural-origin ingredients.
• Enriched with green pigments.
• Neutralizes unwanted red tones.
• Leaves hair radiant and shiny, enhancing cool tones.

The Urban Proof Leave-In Conditioner is a leave-in spray conditioner that can be used in two ways: as a nourishing and detangling conditioner after every shampoo to hydrate and perfect hair while protecting it from UV damage year-round, and as a summer protective spray to apply before each sun exposure.

• Detangling leave-in conditioner
• Complete UV ray protection
• Lightweight texture
• Urban Shield anti-pollution technology
• Protects the hair fiber structure from sun damage
• Preserves the durability of cosmetic color
• Nourishes, hydrates, and delivers extreme radiance

Intensive treatment for colored and bleached hair.

• Rich texture perfect for thick and treated hair
• Deeply nourishes the hair fiber by smoothing the cuticle
• Maximizes color protection
• 98% ingredients of natural origin

Detangling oil enriched with Abyssinica oil from the depths, providing nourishing action.

• Seals the EGOBOND treatment, giving the final protective touch to the hair. Enhances hair vitality, smoothness, and shine.
• Ideal for dyed, bleached, and treated hair.
• Increases shine and softness while reducing frizz.
• Protects against heat sources.
• Restructuring properties.

Illuminating shampoo with a silky effect

• Gentle and luxurious cleansing action on both treated and natural hair
• Nourishes and smooths even the most unruly hair, controls static electricity
• Hair is controlled, shiny, and easy to style.
• Ideal for thick and curly hair
• 99% natural origin ingredients

This matte volumizing powder gives your hair a full-bodied result for ultimate texture and volume in fine to medium hair types.

• Provides flexible hold
• Lifts and keeps hair in place all day long.

Ultra-light gel conditioner, ideal for frequent use. Its formula gently conditions and improves the hydration level of the lengths and ends, for hair that is more flexible, soft, and easy to style. It is ideal for medium to thick hair.

DIRECTIONS FOR USE:

Distribute evenly on the lengths and ends, then gently massage. Leave on for 3 to 5 minutes, then rinse.

Thickening shampoo that gently cleanses the scalp by removing impurities.
Its formula, suitable for daily use, strengthens hair and
restores its natural shine.

HOW TO USE:
Apply to the scalp and wet hair. Leave on for a few
minutes, then rinse. Repeat if necessary.

Repairing Cream Conditioner for treated and damaged hair.

• Silicone-free formula
• Certified repair effect
• Creamy network texture with deep repair action
• Hair fiber is healthier and stronger
• 98% natural origin ingredients

Nourishing leave-in treatment.

Multi-benefit leave-in conditioner.

Benefits:

• Ideal for dry and brittle hair.
• Enriched with chestnuts from organic farming.
• Detangles, nourishes, and makes styling easier.
• Adds shine and softness.

Directions for use:

• Apply to towel-dried hair.
• Distribute evenly through lengths and ends.
• Do not rinse.
• Proceed with styling.

Shampoo for curly or wavy hair. Its formula fights frizz by making soft and shiny hair. Waves are detangled, defined, and elastic.

Apply to the scalp and wet hair, gently massage. Leave on for a few minutes then rinse. Reapply if necessary.

Intensive conditioning plumping mask for hair that needs nourishment. It detangles without weighing down, providing softness, shine, and hydration, softness, shine, and hydration.

Distribute through lengths and ends, gently massage, and leave on for for 5 to 10 minutes. Lather and rinse.

Ideal for all hair types to recreate tousled, matte beach looks all year round.

• Contains a UV filter
• Lightweight texture that adds body and volume
• Summer sun fragrance
• Ideal for a tousled beach look
• Adds texture to hair with a matte finish
• Urban Shield anti-pollution technology

Nourishing and rich shampoo.

Benefits:

• Ideal for damaged and brittle hair.
• The texture creates a rich foam.
• Provides softness and nourishment to the hair.

Directions for use:

• Apply to wet hair and scalp.
• Massage and leave on for a few minutes before rinsing.

Repeat application if necessary.

Neutralizing shampoo that cancels out unwanted orange tones by giving a cool brown shade. Ideal for brown, colored hair (tones 5, 6, 7).

Apply to the scalp and wet hair
with a gentle massage, then rinse. Repeat if necessary.
Wearing appropriate gloves
is recommended.

Intensive color protection treatment. Rich, its texture smooths the cuticle by increasing flexibility and shine. With Shea Butter and Sunflower Oil to nourish, smooth, and preserve the softness of the hair.

Distribute evenly on lengths and ends, then gently massage. Leave on for 5 to 10 minutes, then rinse.

Rich and creamy shampoo, ideal for moisturizing and plumping all hair types. Its texture creates a foam a rich foam that leaves hair soft and hydrated.

Apply to the scalp and wet hair with a gentle massage, then rinse. Repeat if necessary.

Intensive revitalizing hair mask or wavy. Its rich texture smooths the cuticles, enhances softness and shine without weighing the hair down.

Apply evenly to the lengths and ends and gently massage. Leave on for 5 to 10 minutes, then rinse.

• Ideal for regrowth of previously lightened hair.
• Cosmetic lightening up to 4 levels.
• Perfect for natural "sun-kissed" lightening effects.

Rich, nourishing, and repairing conditioner.

Benefits:

• Repairing conditioner for dry and brittle hair.
• Its formula adds body and softness.
• Hair becomes silky and easy to style.
• Ideal for fine to medium hair.

Directions for use:

• Apply to lengths and ends.
• Gently massage and leave on for 3 to 5 minutes.
• Emulsify and rinse.

Neutralizing shampoo that cancels out unwanted red tones for a cool brown effect. Ideal for natural or colored brown hair (tones 3, 4, 5)

Apply to the scalp and wet hair Apply with a gentle massage, then rinse. Repeat if necessary. Wearing suitable gloves is recommended

Detox treatment with essential oil.

• Ultra-light gel texture
• Restores the ideal condition of the scalp
• Detoxification and deep cleansing
• 94% natural origin ingredients

Leave-in plumping lotion

• • It coats and seals the hair
• • Provides hydration and shine
• • Anti-aging effect

Restructuring mask enriched with the Keravis Bond Complex.

• A technology that detangles and deeply nourishes the hair fiber.
• Protects against frizz and split ends for perfectly shiny and silky hair.
• Highly moisturizing, restructuring, and detangling
• Ideal for dyed, bleached, and treated hair
• Leaves hair easier to manage for a shiny and healthy result
• Protects and repairs damaged hair and prevents split endsSplit ends

Silk Oil Intensive Lotion is an intensive revitalizing lotion that fights frizz and provides silkiness and manageability even to the most unruly and problematic hair. The lotion’s formula is enriched with a special blend of nourishing and precious natural anti-frizz oils that give hair exceptional shine.

• Intensive revitalizing lotion • Ideal for taming even the most unruly hair
• Controls frizz
• Rich formula
• Visibly increases silkiness and manageability
• Long-lasting control effect
• Enriched with a blend of natural oils
• Urban anti-pollution shield technology

• Special cream formula that promotes treating, restructuring, and softening action 
• Rich, soft texture easy to blend with Pure Light Cream for full bleaching techniques
• Stimulated with active cosmetic ingredients for full head bleaching to ensure maximum scalp comfort and full respect for hair structure
• Paraben-free hyaluronic acid for its filling action
• Eco-certified Inca oil and the Active Shine complex for their excellent protective and brightening properties.
• Soft and rich texture easy to blend with Pure Cream light cream
• Easy and consistent application