Alter Ego

For creative coloring techniques
Keeps colored strands with different shades separate without having to use aluminum foil.

Usage:
To be used only mixed with Alter Ego Italy oxidative color and co-activator cream (10-20-30-40 vol)

RECOMMENDED MIXES:
20 ml Tecnofruit/My Colour, 30 ml Co-activator cream, 2 ml Creative Changer

To create creative looks involving the use of different colors on hair strands.

Creative Changer is a professional color-separating thickener for creative techniques. It keeps colored strands with different shades separate, thus preventing tone and highlight contamination without having to use aluminum foil.

Leave-in plumping lotion that adds body to hair and makes it easier to style.Its formula based on compact hyaluronic acid helps to revitalize and plump the hair structure, giving it body and shine. It is ideal for medium to thick hair.

After cleansing the hair with Filler shampoo, for medium to thick hair, apply the Filler lotion evenly on towel-dried hair. on towel-dried hair. Do not rinse

Preparatory shampoo that deeply cleanses by removing impurities and styling product residues for a soft peel effect. It acts on the cuticle, preparing the hair to achieve better absorption of the specific treatment.

• Preparatory shampoo
• Deeply cleanses and purifies the scalp
• Removes impurities and residues left on the scalp
• Designed to act directly on the hair cuticles
• Allows optimal absorption for a specific treatment
• Adds shine and lightness to the hair

Urban Proof Cream is a scented fluid designed as a leave-in moisturizing conditioner for hair and as a softening cream for the body.

• It protects against exposure to urban life by counteracting the effects of external agents such as smog, pollution, and fine dust.
• It leaves hair extremely soft and detangled thanks to its moisturizing action.
• When used on the skin, it provides immediate hydration and softness, along with a pleasant fragrance that stays with you all day.

12 - BLONDEGO ULTRA 9 LIGHT. 500G
3 Free - BLONDEGO ULTRA 9 LIGHT. 500G

6 - BLONDEGO ULTRA 9 LIGHT. 500G
1 Free - BLONDEGO ULTRA 9 LIGHT. 500G

Includes:

Bowl, Brush, Apron, and Technofruit Color Chart.

Intensive rinse-out treatment to control the most unruly hair. It gently nourishes the hair fiber, restoring light and shine. Hair becomes lighter and more flexible, frizz is instantly tamed, and styling is better controlled. The delicate fragrance gives the hair a unique scented note.

HOW TO USE:
After washing with Silk Oil Shampoo, for medium-fine hair, it is recommended to apply Silk Oil Illuminating Treatment directly to the entire towel-dried hair. For medium-thick hair, it is recommended to apply Silk Oil Conditioner first and, after its processing time, apply Silk Oil Illuminating Treatment. Leave on for a few minutes and then style as usual.

Anti-frizz taming mask. Taming Mask is the mask specifically formulated to maintain the ShapEgo smoothing treatment.
Its rich and creamy formula detangles, hydrates, and deeply nourishes. It has an antistatic effect without weighing hair down, leaving hair smooth, silky, and flexible.

• Rich and creamy formula
• Detangles, hydrates, and deeply nourishes.
• Provides an antistatic effect without weighing hair down.
• Smooth, silky, and elastic hair

Classic smoothing treatment. It shapes the style of natural or treated hair,
very curly or frizzy, with a long-lasting smoothing effect. It adds shine, reduces volume, and makes hair flexible.

• Semi-permanent smoothing treatment
• Ideal for natural or chemically treated hair, very curly or kinky
• Long-lasting smoothing effect
• Reduces volume
• Leaves hair extremely shiny, soft, and hydrated.
• The treatment effect can last up to 5 months

Smoothing spray treatment. Shapes blonde, bleached, or white hair, providing a perfect natural smoothness while neutralizing warm tones.

• Shapes blonde hair
• Ideal for blonde, heavily bleached, or white hair
• Perfect natural smoothness
• Neutralizes unwanted warm and yellow tones
• Treatment duration: up to 5 months

Styling treatment. Shapes curly hair that is soft and well-defined. Reduces volume and has an effective anti-frizz effect.

• Shapes curly hair
• Ideal for hair that needs definition
• Long-lasting anti-frizz effect
• Reduces volume
• Extremely soft hair
• Treatment duration: up to 3 months

Purifying and cleansing body and hair shampoo. Suitable for frequent use and for all hair and skin types. Cleanses, purifies, and deeply sanitizes.

• With a moisturizing and protective action against external pollutants.
• For frequent use, suitable for all skin and hair types.

Urban Proof Hair Nectar is a leave-in blue light protective treatment for mid-lengths and ends that can counteract this damage and protect hair from exposure to digital pollution sources.

• Blue light protective treatment for mid-lengths and ends
• Ideal for all hair types
• Protects against damage caused by exposure to digital pollution
• Protects against environmental stress factors
• Controls oxidative stress and irritation, detoxifies hair fibers
• Leave-in formula
• With B-Circadin digital anti-pollution technology

Urban Proof Hair Scalp & Skin Concentrate is a leave-in blue light protective treatment for the scalp and hair roots that can counteract this damage and protect hair from exposure to digital pollution sources. 

• Blue light protective treatment for the scalp and hair roots
• Protects against damage caused by exposure to digital pollution
• Anti-aging
• Protects against environmental stress factors
• Controls oxidative stress and irritation and detoxifies hair fibers
• Leave-in formula
• With B-Circadi digital anti-pollution technology