Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Exclusive reward program
Your basket
Alter Ego
Intensive rinse-out treatment to control the most unruly hair. It gently nourishes the hair fiber, restoring light and shine. Hair becomes lighter and more flexible, frizz is instantly tamed, and styling is better controlled. The delicate fragrance gives the hair a unique scented note.
HOW TO USE:
After washing with Silk Oil Shampoo, for medium-fine hair, it is recommended to apply Silk Oil Illuminating Treatment directly to the entire towel-dried hair. For medium-thick hair, it is recommended to apply Silk Oil Conditioner first and, after its processing time, apply Silk Oil Illuminating Treatment. Leave on for a few minutes and then style as usual.
Choose your location
Boisbriand | Head office
89 Business Avenue, Suite 100, J7G 2T1, Boisbriand QC
Monday to Thursday: 8:00 a.m. to 4:30 p.m.
Friday: 8:00 a.m. to 12:00 p.m.
boisbriand@novyco.com
450-430-6418 #221
St. Bruno of Montarville
525 Sagard Street, Suite 101, J3V 6C1, St-Bruno-de-Montarville QC
Monday to Thursday: 8:30 a.m. to 4:30 p.m.
Friday: Closed
saintbruno@novyco.com
450-430-6418 #252
Sherbrooke
2829 King West Street, J1L 1C6, Sherbrooke QC
Monday to Thursday: 8:00 a.m. to 4:00 p.m.
Friday: 8:00 a.m. to 12:00 p.m.
sherbrooke@novyco.com
450-430-6418 #253
Quebec
6655 Pierre Bertrand Boulevard, room 133, G2K 1M1, Quebec City, QC
Monday to Thursday: 8:00 a.m. to 4:30 p.m.
Friday: 8:00 a.m. to 12:00 p.m.
quebec@novyco.com
450-430-6418 #254
Alter Ego
Full description
Intensive rinse-out treatment to control the most unruly hair. It gently nourishes the hair fiber, restoring light and shine. Hair becomes lighter and more flexible, frizz is instantly tamed, and styling is better controlled. The delicate fragrance gives the hair a unique scented note.
HOW TO USE:
After washing with Silk Oil Shampoo, for medium-fine hair, it is recommended to apply Silk Oil Illuminating Treatment directly to the entire towel-dried hair. For medium-thick hair, it is recommended to apply Silk Oil Conditioner first and, after its processing time, apply Silk Oil Illuminating Treatment. Leave on for a few minutes and then style as usual.
About the brand
Alter Ego
The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.
Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.
Trend-driven creativity – Products inspired by global research and evolving beauty trends.
Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.
Sustainable commitment – Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.
Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.
Trend-driven creativity – Products inspired by global research and evolving beauty trends.
Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.
Sustainable commitment – Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.