January/February Sales

The anti-yellowing neutralizing shampoo gently cleanses and effectively fights unwanted yellow tones, enhancing hair radiance and promoting long-lasting shine. Hair is silky, easy to style, and soft to the touch.

Apply to the scalp and wet hair, massage and leave on for 3 to 5 minutes, then rinse. It is recommended to wear suitable gloves.

Invigorating shampoo that helps prevent hair loss.

• Gives energy and strength to lifeless hair.
• Thanks to its gentle cleansing base, it can be used daily.
• Neutral pH.

The high-performance ammonia-free permanent hair color cares for the hair and provides pure shine and vibrant color.

• Revitalizing effect.
• Maximum comfort and softness.
• 100% coverage of gray hair.
• Better wash resistance.
• PPD-free. 
• Developed with OF5 technology, it delays the oxidation of dyes, which helps make the color more vibrant and long-lasting. 
• The OF5 molecule is an active ingredient 100% similar to the hair fiber, ensuring absolute respect for it and maximum softness. 
• To make the experience even more enjoyable, the product has been formulated with a light fragrance composed of green floral notes of anise and lily of the valley.

Protective shampoo for dyed hair

• Free of sulfates.
• Its acidic pH closes the hair cuticle while preserving the colour’s longevity.
• Extends the qualities of the colour and delays pigment loss.
• Antioxidant effect.

Volumizing shampoo for fine hair

• Strengthens the hair structure from within.
• Improves resistance to breakage.
• Creates a feeling of lightness and fullness.

Tinting shampoo for blond, highlighted, and white hair

• Removes yellowish hues from white hair and prevents the appearance of unwanted warm tones.
• It moisturizes the hair and restores its purity and shine.

Shampoo for oily hair that regulates the scalp's sebum production.

• Cleanses and regulates the scalp's sebum production.
• Thanks to its gentle washing base, it can be used daily.
• Neutral pH.

Ultra-moisturizing shampoo without sulfate

• Advanced blend of quinoa, aloe vera, and vitamins combined with the nourishing qualities of shea butter that immerses the hair in deep hydration
• The light formula restores vitality and shine, instantly reviving dry hair

Gentle refreshing shampoo for all hair and beard types.

• Vitamin B-5 form
• Softens and moisturizes the skin and hair

Moisturizing shampoo for all hair types. 

• Sulfate-free.
• Daily use. 
• Gently cleanses and removes impurities from the scalp.
• Hydrates and prevents dehydration of the hair fiber.
• Respects the color.
• Antioxidant properties.
• 93% natural origin ingredients.

Coloring masks. - Size: 250 mL

Passion Color Mask is the direct coloring range from Beauty & Kindness that protects and colors the hair to enhance, intensify, and experiment. This product is a concentrate of ingredients with revitalizing and illuminating properties. Its formula preserves the hair’s structure, improving its appearance and giving it radiant highlights, shine, and extreme softness. All Passion Color Masks can be combined with each other and allow the creation of an infinite palette of shades to meet all needs.

• Ideal for levels 4 to 10.
• Nourishing coloring treatment.
• Preserves the hair’s structure, improves its appearance, gives vibrant highlights, shine, and softness.
• Vegan formula.
• 96% ingredients of natural origin. 80% biodegradable.

Use:

1. After washing the hair with the most suitable Alter Ego Italy shampoo, towel dry the hair and put on gloves.
2. Apply evenly to the lengths and ends and leave on for 3 to 15 minutes, depending on the chosen service and desired result.
3. Rinse thoroughly.

Peeling Dry Shampoo is designed for an anti-dandruff treatment, which cleanses, regulates the sebaceous glands, and tones the scalp.

• Thanks to the extracts of sandalwood and Octopirox contained in Lakme k.therapy's Peeling dry shampoo
• It can prevent the return of dandruff and avoid the rebound effect.

Dandruff shampoo that cleanses, regulates, and tones the scalp. Specially formulated for oily hair.

• Cleans the scalp of dandruff flakes. 
• Prevents their reappearance and avoids the “yo-yo” effect.
• Thanks to its gentle cleansing base, it can be used every day.
• Neutral pH.

Micellar shampoo for all hair types

• Gently and deeply cleanses the hair and scalp.
• The micelles capture residues and impurities while keeping the hair structure intact.
• Prevents lime scale from water from sticking to the hair.

Smoothing shampoo for curly hair

• Free of sulfates.
• Moisturizes and restores softness to unruly and full-bodied hair
• Controls frizz in straight and wavy hair.
• Provides a natural feel.

Shampoo specifically for sensitive or irritated scalp.

• Its use is also recommended for children.
• Gently cleanses and moisturizes sensitive scalps.
• Thanks to its extra-mild washing base, it can be used daily.
• Neutral pH.

Restorative shampoo for damaged hair

• Strengthens the internal bonds of the hair.
• Repairs and deeply nourishes.
• Restores softness and the natural moisture level of the hair.

Protective treatment for dyed hair

• Revitalizes and moisturizes the hair strand.
• Its acidic pH closes the hair cuticle.
• Extends the qualities of the colour and delays pigment loss.

Barberstation Matte is a firm and pliable clay to control your hair as you wish, with a matte finish.

• Use it to create a messy look with lots of texture, to achieve extreme volume, or to control your curly hair as you wish.
• Also suitable for a dry pompadour.
• Keeps your hair in place all day long.
• Use more product for an even stronger hold.

Restorative treatment for damaged hair

• Revitalizes and strengthens the fibre from within.
• Increases resistance to breakage.
• Improves detangling immediately.
• Its light texture allows for daily use.

Volumizing shampoo without sulfate

• Advanced blend of quinoa, aloe vera leaf juice, limnanth seed oil, and vitamins, combined with strong rice proteins, working together to add more volume.
• Strengthens the hair and aids styling.

Rich and deeply moisturizing conditioner. Advanced blend of quinoa, natural revitalizing agents from coconut oil, and vitamins that lock in moisture

• Its light formula restores body to the hair, conditions it, and gives it a wonderful shine

Barberstation Cream is a styling product that can be used for any haircut requiring a medium flexible hold and a natural shine.

• To create a neat and natural look.
• Perfect for curly hair or long hair with plenty of texture.

Taming treatment for curly hair

• Detangles, controls, and tames frizz on unruly, straight, and wavy hair.
• Provides moisture, shine, and softness.
• No rinse needed.

The sulfate-free shampoo cleanses and soothes unruly hair. Quinoa, meadowfoam seed oil, aloe vera leaf juice, and vitamins work together to nourish and calm unruly and frizzy hair.

• Protects hair from moisture and gives it a silky, shiny, and smooth finish.

The deep and rich purple color provides strong toning. Quinoa, revitalizing agents, proteins, and protectors leave the hair hydrated and nourished.

• The level of refinement can be controlled by mixing with any other FRAMESI COLOR LOVER shampoo.
• Designed to be alternated with your FRAMESI COLOR LOVER shampoo every three washes.

Ultra-rich daily smoothing conditioner. Quinoa, combined with revitalizing agents from coconut oil, flax proteins, natural oils, and vitamins that nourish and soothe unruly and frizzy hair.

• Protects hair from moisture and gives it a silky, shiny, and smooth finish.

Strengthening treatment for damaged hair ·

• Nourishes, increases resistance, and strengthens the internal bonds of the hair by forming a protective film.
• Replaces the structural substances specific to the hair fiber.
• Anti-aging effect.
• Restores softness and the natural hydration level of the hair.

Light balm for fine hair volume

• Moisturizes and strengthens the hair structure from within.
• Better resistance to breakage.
• Adds texture and suppleness.
• Hair appears full and light as a feather.