January/February Promotions

The anti-yellowing neutralizing shampoo gently cleanses and effectively fights unwanted yellow tones, enhancing hair radiance and promoting long-lasting shine. Hair is silky, easy to style, and soft to the touch.

Apply to the scalp and wet hair, massage and leave on for 3 to 5 minutes, then rinse. It is recommended to wear suitable gloves.

The high-performance permanent ammonia-free hair color cares for hair and delivers pure shine and vibrant color.

• Revitalizing effect.
• Maximum comfort and softness.
• 100% coverage of gray hair.
• Better wash resistance.
• PPD-free. 
• Developed with OF5 technology, it delays the oxidation of dyes, which helps make the color more vibrant and long-lasting. 
• The OF5 molecule is an active ingredient 100% similar to hair fiber, ensuring absolute respect for it and maximum softness. 
• To make the experience even more enjoyable, the product has been formulated with a light fragrance composed of green floral notes of anise and lily of the valley.

Revitalizing shampoo that helps prevent hair loss.

• Provides energy and strength to weakened hair.
• Thanks to its gentle cleansing base, it can be used daily.
• Neutral pH.

Protective shampoo for colored hair

• Sulfate-free.
• Its acidic pH seals the hair cuticle while preserving color durability.
• Extends color qualities and delays pigment loss.
• Antioxidant action.

Color masks. - Size: 250 mL

Passion Color Mask is the direct coloring range from Beauty & Kindness that protects and colors hair to enhance, intensify, and experiment. This product is a concentrate of ingredients with revitalizing and illuminating properties. Its formula preserves the hair structure, improving its appearance and providing radiant highlights, shine, and extreme softness. All Passion Color Mask products can be combined with each other, allowing you to create an infinite palette of shades to meet all needs.

• Ideal for levels 4 to 10.
• Nourishing color treatment.
• Preserves hair structure, improves appearance, gives vibrant highlights, shine, and softness.
• Vegan formula.
• 96% ingredients of natural origin. 80% biodegradable.

Usage:

1. After washing hair with the most suitable Alter Ego Italy shampoo, towel dry hair and put on gloves.
2. Apply evenly to lengths and ends and leave on for 3 to 15 minutes, depending on the chosen service and desired result.
3. Rinse thoroughly.

Volumizing shampoo for fine hair

• Strengthens hair structure from within.
• Improves resistance to breakage.
• Creates a lightness and volume effect.

Shampoo for oily hair that regulates the scalp's sebum production.

• Cleans and regulates the scalp's sebum production.
• Thanks to its gentle cleansing base, it can be used daily.
• Neutral pH.

Toning shampoo for blonde, highlighted, and white hair

• Eliminates yellow tones from white hair and prevents the appearance of unwanted warm hues.
• It hydrates the hair and restores its purity and shine.

Ultra-hydrating sulfate-free shampoo

• Advanced blend of quinoa, aloe vera, and vitamins combined with the nourishing properties of shea butter that deeply hydrates hair
• The lightweight formula restores vitality and shine, instantly reviving dry hair

Gentle refreshing shampoo for all hair and beard types.

• Vitamin B-5 form
• Softens and hydrates the skin and hair

Moisturizing shampoo for all hair types. 

• Sulfate-free.
• Daily use. 
• Gently cleanses and removes impurities from the scalp.
• Moisturizes and prevents dehydration of the hair fiber.
• Respects color.
• Antioxidant properties.
• 93% natural origin ingredients.

Peeling Dry Shampoo is designed as an anti-dandruff treatment that cleanses, regulates the sebaceous glands, and tones the scalp.

• Thanks to the sandalwood extracts and Octopirox contained in Lakme k.therapy Peeling Dry Shampoo
• It can prevent the recurrence of dandruff and avoid the rebound effect.

Dandruff shampoo that cleanses, regulates, and tones the scalp. Specially formulated for oily hair.

• Cleans the scalp of dandruff flakes. 
• Prevents their recurrence and avoids the “rebound” effect.
• Thanks to its gentle cleansing base, it can be used every day.
• Neutral pH.

Micellar shampoo for all hair types

• Gently and deeply cleanses hair and scalp.
• Micelles capture residues and impurities while keeping the hair structure intact.
• Prevents water hardness from sticking to the hair.

Shampoo specifically for sensitive or irritated scalp.

• Its use is also recommended for children.
• Gently cleanses and hydrates sensitive scalps.
• Thanks to its extra-gentle cleansing base, it can be used daily.
• Neutral pH.

Smoothing shampoo for curly hair

• Sulfate-free.
• Moisturizes and restores softness to unruly, voluminous hair
• Controls frizz in straight and curly hair.
• Provides a natural feel.

Repair shampoo for damaged hair

• Strengthens the internal bonds of the hair.
• Repairs and deeply nourishes.
• Restores softness and the hair's natural moisture level.

Protective care for colored hair

• Revitalizes and hydrates the hair fiber.
• Its acidic pH seals the hair cuticle.
• Extends the color’s qualities and delays pigment loss.

Repair treatment for damaged hair

• Revitalizes and strengthens the fiber from within.
• Increases resistance to breakage.
• Improves detangling immediately.
• Its lightweight texture allows for daily use.

Barberstation Matte is a firm and pliable clay to control your hair as you want, with a matte finish.

• Use it to create a messy look with lots of texture, for extreme volume, or to control your curly hair as you wish.
• Also suitable for a dry pompadour.
• Keeps your hair in place all day long.
• Use more product for an even stronger hold.

Sulfate-free volumizing shampoo

• Advanced blend of quinoa, aloe vera leaf juice, limnanthes seed oil, and vitamins, combined with powerful rice proteins, working together to add more volume.
• Strengthens hair and supports styling.

Rich and ultra-moisturizing conditioner. Advanced blend of quinoa, natural revitalizing agents from coconut oil, and vitamins that lock in moisture

• Its lightweight formula restores body to hair, conditions it, and gives it a fabulous shine

Barberstation Cream is a styling product that can be used for any haircut requiring medium flexible hold and natural shine.

• To create a sleek and natural look.
• Perfect for curly hair or long hair with lots of texture.

Smoothing treatment for curly hair

• Detangles, controls, and tames frizz on unruly, straight, and curly hair.
• Provides hydration, shine, and softness.
• Leave-in.

The sulfate-free shampoo cleanses and soothes unruly hair. Quinoa, limnanthes seed oil, aloe vera leaf juice, and vitamins work together to nourish and calm unruly, curly hair.

• Protects hair from humidity and gives it a silky, shiny, and smooth finish.

The intense and rich purple color provides powerful toning. Quinoa, revitalizing agents, proteins, and protectors leave hair hydrated and nourished.

• The level of refinement can be controlled by mixing with any other FRAMESI COLOR LOVER shampoo.
• Designed to be alternated with your FRAMESI COLOR LOVER shampoo every three washes.

Light volume balm for fine hair

• Moisturizes and strengthens hair structure from within.
• Improves resistance to breakage.
• Adds texture and flexibility.
• Hair feels dense and feather-light.

Strengthening treatment for damaged hair. ·

• Nourishes, increases strength, and fortifies the hair's internal bonds by forming a protective film.
• Replaces the structural substances specific to the hair fiber.
• Anti-aging effect.
• Restores the softness and natural hydration level of the hair.

Ultra-rich daily smoothing conditioner. Quinoa combined with revitalizing agents from coconut oil, flax proteins, natural oils, and vitamins that nourish and soothe unruly, frizzy hair.

• Protects hair from humidity and gives it a silky, shiny, and smooth finish.