January/February promotions

The anti-yellowing neutralizing shampoo gently cleanses and effectively combats unwanted yellow reflections, improving hair shine and promoting long-lasting shine. The hair is silky, easy to comb and soft to the touch.

Apply to wet scalp and hair, massage and leave on for 3 to 5 minutes, then rinse. It is recommended to wear suitable gloves.

Vitalizing and preventative hair loss shampoo.

• Brings energy and vigor to devitalized hair.
• Thanks to its gentle cleansing base, it can be used every day.
• Neutral pH.

High-performance ammonia-free permanent hair coloring takes care of the hair and provides pure shine and vibrant color.

• Revitalizing effect.
• Maximum comfort and softness.
• 100% white hair coverage.
• Better resistance to washing.
• Without PPD.
• Developed with OF5 technology, it delays the oxidation of dyes, making the color more vibrant and long-lasting.
• The OF5 molecule is an active ingredient 100% similar to hair fiber which guarantees absolute respect for it and maximum softness.
• To make the experience even more pleasant, the product has been formulated with a light fragrance consisting of green floral notes of anise and lily of the valley.

Protective shampoo for colored hair

• Without sulfates.
• Its acidic pH closes the hair cuticle while maintaining color durability.
• Prolongs color qualities and delays pigment loss.
• Antioxidant action.

Volume shampoo for fine hair

• Strengthens the hair structure from the inside.
• Better resistance to breakage.
• Creates an effect of lightness and volume.

Shampoo for oily hair that regulates the sebaceous secretion of the scalp.

• Cleans and regulates the sebaceous secretion of the scalp.
• Thanks to its gentle cleansing base it can be used every day.
• Neutral pH.

Shade shampoo for blonde hair, highlights and white hair

• Eliminates yellow reflections from white hair and prevents the appearance of unwanted warm tones.
• It hydrates the hair and revives its purity and shine.

Ultra-hydrating sulfate-free shampoo

• Advanced blend of quinoa, aloe vera and vitamins combined with the nourishing properties of shea butter that immerses hair in rich hydration
• The lightweight formula restores vitality and shine, and instantly revives dry hair

Gentle refreshing shampoo for all hair and beard types.

• Form of vitamin B-5
• Softens and moisturizes skin and hair

Moisturizing shampoo for all hair types

• Without sulfates.
• Daily use.
• Gently cleanses and rids the scalp of impurities.
• Hydrates and prevents dehydration of the hair fiber.
• Respect the color.
• Antioxidant properties.
• 93% ingredients of natural origin.

Colored face masks. - Size: 250 mL

Passion Color Mask is the Beauty & Kindness direct hair color range that protects and colors hair to enhance, intensify, and allow for experimentation. This product is a concentrate of ingredients with revitalizing and illuminating properties. Its formula preserves the hair's structure, improving its appearance and providing vibrant highlights, shine, and extreme softness. All Passion Color Masks can be combined to create an infinite palette of shades to meet every need.

• Ideal for levels 4 to 10.
• Nourishing colour treatment.
• Preserves the structure of the hair, improves its appearance, gives vibrant highlights, shine and softness.
• Vegan formula.
• 96% of ingredients are of natural origin. 80% biodegradable.

Usage:

1. After washing your hair with the most suitable Alter Ego Italy shampoo, dry your hair with a towel and put on gloves.
2. Apply evenly to the lengths and ends and leave on for 3 to 15 minutes, depending on the service chosen and the desired result.
3. Rinse thoroughly.

Peeling Dry Shampoo is designed for anti-dandruff treatment, which cleanses, regulates the sebaceous glands and tones the scalp.

• Thanks to the sandalwood and Octopirox extracts contained in the Lakme k.therapy Peeling Dry Shampoo
• Can prevent the reappearance of dandruff and avoid the rebound effect.

Shampoo for dandruff that cleans, regulates and tones the scalp. Specially formulated for oily hair.

• Cleans the scalp of dandruff scales.
• Prevents their reappearance and avoids the “ricochet” effect
• Thanks to its gentle cleansing base, it can be used every day.
• Neutral pH.

Disciplining shampoo for curly hair

• Without sulfates.
• Hydrates and restores softness to rebellious and voluminous hair
• Controls frizz in straight and curly hair.
• Offers a natural feel.

Micellar shampoo for all hair types

• Gently and deeply cleanses the hair and scalp.
• The micelles capture residues and impurities while keeping the hair structure intact.
• Prevents water limescale from adhering to hair.

Specific shampoo for sensitive or irritated scalp.

• Its use is also recommended in children.
• Gently cleanses and moisturizes sensitive scalps.
• Thanks to its extra-gentle cleansing base it can be used every day.
• Neutral pH.

Repairing shampoo for damaged hair

• Strengthens the internal bridges of the hair.
• Repairs and nourishes in depth.
• Restores hair's natural softness and moisture level.

Protective care for colored hair

• Revitalizes and hydrates the hair fiber.
• Its acidic pH closes the hair cuticle.
• Prolongs color qualities and delays pigment loss.

Barberstation Matte is a firm, malleable clay to control your hair the way you want, with a matte finish.

• Use it to create a messy look with lots of texture, to achieve extreme volume, or to control your curly hair the way you want.
• Also suitable for a dry pompadour.
• Keeps your hair in place all day long.
• Use more product for even stronger hold.

Restorative treatment for damaged hair

• Revitalizes and strengthens the fiber from the inside.
• Increases resistance to breakage.
• Improves detangling immediately.
• Its light texture allows for daily use.

Rich, ultra-hydrating conditioner. Advanced blend of quinoa, natural conditioning agents of coconut oil, and moisture-locking vitamins

• Its lightweight formula restores body to hair, conditions it and gives it fabulous shine

Sulfate-free volumizing shampoo

• Advanced blend of quinoa, aloe vera leaf juice, meadowfoam seed oil and vitamins, combined with powerful rice proteins, working synergistically to add volume.
• Strengthens hair and promotes styling.

Barberstation Crème is a styling product that can be used for any haircut requiring medium soft hold and natural shine.

• To create an elegant and natural look.
• Perfect for curly hair or long hair with lots of texture.

Disciplining treatment for curly hair

• Detangles, controls and disciplines frizz in unruly, straight and curly hair.
• Provides hydration, luminosity and softness.
• Without rinsing.

Sulfate-free shampoo cleanses and soothes unruly hair. Quinoa, meadowfoam seed oil, aloe vera leaf juice and vitamins work synergistically to nourish and soothe unruly and frizzy hair.

• Protects hair from humidity and gives it a silky, shiny and smooth finish.

The intense, rich purple color provides powerful toning. Quinoa, conditioning agents, proteins and protectants that leave hair hydrated and nourished.

• The degree of refinement can be controlled by mixing with any other FRAMESI COLOR LOVER shampoo.
• Designed to be alternated with your FRAMESI COLOR LOVER shampoo every three shampoos.

Ultra-rich daily smoothing conditioner. Quinoa, combined with conditioning agents of coconut oil, flax proteins, natural oils and vitamins that nourish and soothe unruly and frizzy hair.

• Protects hair from humidity and gives it a silky, shiny and smooth finish.

Strengthening treatment for damaged hair ·

• Nourishes, increases resistance and strengthens the internal connections of the hair by forming a protective film.
• Replaces the structural substances specific to the hair fiber.
• Anti-aging effect.
• Restores hair's natural softness and moisture level.

Light volume balm for fine hair

• Hydrates and strengthens the hair structure from the inside.
• Better resistance to breakage.
• Provides texture and suppleness.
• The hair appears dense and light as a feather.