Alter Ego

Passion Color Mask (New)

SKU: PCMIB
Color: Intense Black - 250 mL

Full description

Coloring masks. - Size: 250 mL

Passion Color Mask is the direct coloring range from Beauty & Kindness that protects and colors the hair to enhance, intensify, and experiment. This product is a concentrate of ingredients with revitalizing and illuminating properties. Its formula preserves the hair’s structure, improving its appearance and giving it radiant highlights, shine, and extreme softness. All Passion Color Masks can be combined with each other and allow the creation of an infinite palette of shades to meet all needs.

  • Ideal for levels 4 to 10.
  • Nourishing coloring treatment.
  • Preserves the hair’s structure, improves its appearance, gives vibrant highlights, shine, and softness.
  • Vegan formula.
  • 96% ingredients of natural origin. 80% biodegradable.

Use:

  1. After washing the hair with the most suitable Alter Ego Italy shampoo, towel dry the hair and put on gloves.
  2. Apply evenly to the lengths and ends and leave on for 3 to 15 minutes, depending on the chosen service and desired result.
  3. Rinse thoroughly.

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

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Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.