Alter Ego

Dry Shampoo Urban Proof

SKU: AEUPDS200
GTIN: 8008277324012
Waist: 200ml

Full description

Urban Proof Dry Shampoo is an instant dry shampoo that refreshes hair between washes, cleanses the scalp, and absorbs excess oil and sebum. It acts as a purifier and detoxifier thanks to its anti-pollution function, removes all impurities, and returns clean, perfect hair in less than a minute, without leaving any residue.

  • Instant dry shampoo
  • Ideal for all hair types
  • Cleanses the scalp by absorbing excess oil and sebum
  • Refresh your hair between washes
  • Frequent use
  • Leaves no white residue
  • Pleasantly scented
  • Urban Shield anti-pollution Technology

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

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Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.