Alter Ego

WEBINAR - LAKME

SKU: ZCO260914WEBLAK
The: September 14 - Autumn trends with Lakmé Color. Discover the Collage-Gloss system

Full description

LAKME invites you to discover a new way to stay on top of trends through its webinars. In one hour, explore our ranges, dive into the heart of current trends, and learn more about our expertise — all for free.

 

 

April 13, 2026, 1:00 PM to 2:00 PM - K2.0 The effectiveness of a revolutionary treatment and the secrets of blondes

September 14, 2026, 1:00 PM to 2:00 PM - Autumn trends with Lakmé coloring. Discover the Collage-Gloss system

November 2, 2026, 1:00 PM to 2:00 PM - Holiday season trend colorings

Coming soon Chroma ammonia-free coloring and its benefits

 

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

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Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.