Pure & Pastel Toner

Alter Ego

Pure & Pastel Toner

SKU: BBPTW
GTIN: 8008277320465
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Size: 60ml
Color: Blanc
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Full description

Progressive and balanced lightening action. Neutralizes unwanted underlying warm tones. Gentle formula made with eco-certified Inca oil and Active Shine. Ammonia-free for excellent scalp comfort and absolute respect for hair structure.

 

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

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Fast Color 10
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Coactivator Cream
Techno Fruit Color (lightening)
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Passion Color Mask
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Hi-T Security
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Techno Fruit Booster
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Passion Color Mask (New)
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Pure Diamond Lift
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Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.