Alter Ego

Rehabilitation Shampoo Urban Proof

SKU: AEUPRS250
GTIN: 8008277325316

Full description

The Urban Proof Rehab shampoo is a cleansing and rebalancing shampoo suitable for all hair types. It is especially suited for use after sun exposure. It has a purifying effect, deeply moisturizes, and removes all residue from the hair.

  • Removes salt, sand, and products from your hair during the summer months
  • The detangling and moisturizing properties of this blend of tropical extracts make it an ideal product to quench thirsty hair fibers.

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego
Alter Ego

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.