Rehabilitation Shampoo Urban Proof

Alter Ego

Rehabilitation Shampoo Urban Proof

SKU: AEUPRS250
GTIN: 8008277325316
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Full description

The Urban Proof Rehab shampoo is a cleansing and rebalancing shampoo suitable for all hair types. It is especially suited for use after sun exposure. It has a purifying effect, deeply moisturizes, and removes all residue from the hair.

  • Removes salt, sand, and products from your hair during the summer months
  • The detangling and moisturizing properties of this blend of tropical extracts make it an ideal product to quench thirsty hair fibers.

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

Techno Fruit Color
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Techno Fruit Color
Quick Color 10
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Quick Color 10
Coactivator Cream
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Coactivator Cream
Techno Fruit Color (lightening)
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Techno Fruit Color (lightening)
Pure & Pastel Dye
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Pure & Pastel Dye
My Color
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My Color
Chromego Silver Maintain - Anti-Yellowing Shampoo
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Chromego Silver Maintain - Anti-Yellowing Shampoo
Passion Color Veil
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Passion Color Veil
Hi-T Security
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Hi-T Security
Techno Fruit Enhancer
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Techno Fruit Enhancer
Pure Diamond Lift
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Pure Diamond Lift
Passion Color Mask (New)
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Passion Color Mask (New)

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.