Urban Proof Set

Alter Ego

Urban Proof Set

SKU: AEURBAN
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Full description

The Urban Proof Experience Collection set from Alter Ego is a daily anti-pollution and detoxifying ritual for hair and body. All products in the range are vegan and feature urban Shield technology.

  1. Urban Proof charcoal shampoo 250ml
  2. Urban Proof moisturizing cream for hair and body 250ml
  3. Scented protective spray (amber and vanilla) for body and hair Urban Proof 30ml

About the brand

Alter Ego

The story of Alter Ego Italy is that of a family, a passion and a 100% Italian mission, made of love for detail, exceptional raw materials and high quality requirements since 1988. At Alter Ego Italy, we combine two essential choices for trade shows: efficiency and kindness, performance and sustainability.

Techno Fruit Color
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Alter Ego
Techno Fruit Color
Fast Color 10
Alter Ego
Fast Color 10
Coactivator Cream
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Alter Ego
Coactivator Cream
Techno Fruit Color (lightening)
Alter Ego
Techno Fruit Color (lightening)
Pure & Pastel Toner
Alter Ego
Pure & Pastel Toner
My Color
Alter Ego
My Color
Chromego Silver Maintain - Anti-Yellowing Shampoo
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Alter Ego
Chromego Silver Maintain - Anti-Yellowing Shampoo
Hi-T Security
Alter Ego
Hi-T Security
Passion Color Mask
Alter Ego
Passion Color Mask
Passion Color Mask (New)
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Alter Ego
Passion Color Mask (New)
Techno Fruit Booster
Alter Ego
Techno Fruit Booster
Pure Diamond Lift
Alter Ego
Pure Diamond Lift

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.

Effective performance – High-performance formulas designed to deliver flawless, salon-quality results.

Trend-driven creativity – Products inspired by global research and evolving beauty trends.

Gentle formula – Mild and eco-friendly ingredients designed to respect hair, skin and people.

Sustainable commitment – ​​Reduced water consumption, recycled packaging and biodegradable formulas for a greener future.